{"product_id":"suavecito-firme-clay-pomade-65g","title":"Suavecito Firme Clay Pomade 65g","description":"\u003ch2\u003eGoldwell StyleSign Roughman Texturizing Paste 100ml\u003c\/h2\u003e\r\n\u003cp\u003eCreate strong, controlled matte styles with \u003cstrong\u003eGoldwell StyleSign Roughman Texturizing Paste 100ml\u003c\/strong\u003e, a professional styling paste designed to deliver immediate grip, texture and structure with an ultra-strong hold. Ideal for medium to coarse hair, Roughman gives stylists the control needed to shape defined, modern looks while maintaining a natural matte appearance.\u003c\/p\u003e\r\n\u003cp\u003eWith an \u003cstrong\u003eultra-strong hold rated 5\/5\u003c\/strong\u003e and a light matte effect rated \u003cstrong\u003e-1\/3\u003c\/strong\u003e, this texturising paste is designed to keep styles in place for up to \u003cstrong\u003e72 hours\u003c\/strong\u003e. For the strongest matte result, Goldwell recommends applying it to dry hair.\u003c\/p\u003e\r\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProfessional texturising paste from Goldwell StyleSign.\u003c\/li\u003e\r\n\u003cli\u003e100ml size.\u003c\/li\u003e\r\n\u003cli\u003eProvides \u003cstrong\u003einstant hold and total styling control\u003c\/strong\u003e.\u003c\/li\u003e\r\n\u003cli\u003eCreates defined, matte-textured styles.\u003c\/li\u003e\r\n\u003cli\u003eDesigned to provide hold for up to \u003cstrong\u003e72 hours\u003c\/strong\u003e.\u003c\/li\u003e\r\n\u003cli\u003e\u003cstrong\u003eUltra-strong hold: 5\/5.\u003c\/strong\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cstrong\u003eLight matte effect: -1\/3.\u003c\/strong\u003e\u003c\/li\u003e\r\n\u003cli\u003eIdeal for medium to coarse hair.\u003c\/li\u003e\r\n\u003cli\u003eExcellent for creating separation, definition and structure.\u003c\/li\u003e\r\n\u003cli\u003eBest used on dry hair for maximum matte effect.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for professional salon and barbering use.\u003c\/li\u003e\r\n\u003cli\u003eIdeal for short to medium-length textured styles.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eUltra-Strong 5\/5 Hold\u003c\/h3\u003e\r\n\u003cp\u003eRoughman is designed for styles that need serious control. With a \u003cstrong\u003e5\/5 hold rating\u003c\/strong\u003e, the paste gives hair strong structure and helps maintain the intended shape throughout the day.\u003c\/p\u003e\r\n\u003cp\u003eThis makes it particularly useful for styles that rely on deliberate definition, separation or directional control rather than soft, flexible movement.\u003c\/p\u003e\r\n\u003ch3\u003eUp to 72 Hours of Style Control\u003c\/h3\u003e\r\n\u003cp\u003eGoldwell states that Roughman provides lasting control for up to \u003cstrong\u003e72 hours\u003c\/strong\u003e, making it a strong choice for long-wearing styles.\u003c\/p\u003e\r\n\u003cp\u003eActual performance can vary depending on the amount applied, hair type, environmental conditions and how the hair is handled after styling.\u003c\/p\u003e\r\n\u003ch3\u003eInstant Texture \u0026amp; Definition\u003c\/h3\u003e\r\n\u003cp\u003eThe paste gives immediate grip and texture as it is worked through the hair, helping stylists create more defined, structured finishes.\u003c\/p\u003e\r\n\u003cp\u003eUse it to separate sections, emphasise layers or add controlled roughness to otherwise soft or flat-looking hair.\u003c\/p\u003e\r\n\u003ch3\u003eLight Matte Finish\u003c\/h3\u003e\r\n\u003cp\u003eRoughman is designed to provide a \u003cstrong\u003elight matte effect\u003c\/strong\u003e, helping create a more natural, understated finish rather than a glossy or wet-look style.\u003c\/p\u003e\r\n\u003cp\u003eThis makes it particularly suitable for modern textured cuts, barbered styles and casual, lived-in looks where shine is not the main focus.\u003c\/p\u003e\r\n\u003ch3\u003eMaximum Matte Effect on Dry Hair\u003c\/h3\u003e\r\n\u003cp\u003eFor the strongest matte result, Goldwell recommends applying Roughman to \u003cstrong\u003edry hair\u003c\/strong\u003e.\u003c\/p\u003e\r\n\u003cp\u003eWorking the paste through dry hair allows the product to create visible texture and separation while keeping the finish more controlled and matte.\u003c\/p\u003e\r\n\u003ch3\u003eIdeal for Medium to Coarse Hair\u003c\/h3\u003e\r\n\u003cp\u003eGoldwell specifically recommends Roughman for \u003cstrong\u003emedium to coarse hair\u003c\/strong\u003e, where its strong hold and texture can provide the control needed to shape thicker or more resistant strands.\u003c\/p\u003e\r\n\u003cp\u003eThe paste is especially useful where lighter products may not provide enough grip or definition.\u003c\/p\u003e\r\n\u003ch3\u003eGreat for Short \u0026amp; Structured Styles\u003c\/h3\u003e\r\n\u003cp\u003eRoughman is an excellent choice for shorter hairstyles that depend on shape, definition and separation.\u003c\/p\u003e\r\n\u003cp\u003eIt can be used to create textured crops, defined quiffs, controlled messy styles and other looks where individual sections need to stay clearly shaped.\u003c\/p\u003e\r\n\u003ch3\u003ePerfect for Barbering \u0026amp; Men's Styling\u003c\/h3\u003e\r\n\u003cp\u003eThe combination of ultra-strong hold, matte texture and controlled definition makes Roughman particularly well suited to barbering and men's styling services.\u003c\/p\u003e\r\n\u003cp\u003eIt gives professionals the grip needed to finish cuts with precision while maintaining a natural-looking surface rather than an overly glossy appearance.\u003c\/p\u003e\r\n\u003ch3\u003eProfessional Styling Control\u003c\/h3\u003e\r\n\u003cp\u003eBecause the product provides strong, immediate hold, a small amount can be worked through the hair and built gradually according to the desired result.\u003c\/p\u003e\r\n\u003cp\u003eThis helps professionals control the level of texture and separation without unnecessarily overloading the style.\u003c\/p\u003e\r\n\u003ch3\u003eHow to Use Goldwell StyleSign Roughman Texturizing Paste 100ml\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003eFor maximum matte effect, begin with dry hair.\u003c\/li\u003e\r\n\u003cli\u003eTake a small amount of product.\u003c\/li\u003e\r\n\u003cli\u003eWarm the paste between the palms and fingertips.\u003c\/li\u003e\r\n\u003cli\u003eWork through the hair where texture, definition and control are required.\u003c\/li\u003e\r\n\u003cli\u003eUse fingertips to separate and shape individual sections.\u003c\/li\u003e\r\n\u003cli\u003eBuild with a little more product only if additional hold or texture is needed.\u003c\/li\u003e\r\n\u003cli\u003eStyle until the desired matte, structured finish is achieved.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003ch3\u003eStyling Tips\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUse small amounts and build gradually for better control.\u003c\/li\u003e\r\n\u003cli\u003eApply to dry hair when the strongest matte effect is desired.\u003c\/li\u003e\r\n\u003cli\u003eWork primarily through the areas where structure and separation are required.\u003c\/li\u003e\r\n\u003cli\u003eUse fingertips for more detailed definition.\u003c\/li\u003e\r\n\u003cli\u003eAvoid over-applying, particularly on shorter styles.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e For external cosmetic use only. Avoid direct contact with the eyes and rinse thoroughly with clean water if contact occurs. Discontinue use if irritation develops. As this product provides very strong hold, begin with a small amount and add more only as required.\u003c\/p\u003e\r\n\u003cp\u003eFor styles that need \u003cstrong\u003eserious hold, matte texture and lasting control\u003c\/strong\u003e, Goldwell StyleSign Roughman Texturizing Paste 100ml is a dependable professional styling choice. With ultra-strong 5\/5 hold, up to 72 hours of control and a light matte finish, it is ideal for medium to coarse hair and highly defined textured looks. \u003cstrong\u003eShop Goldwell StyleSign Roughman Texturizing Paste 100ml today\u003c\/strong\u003e and create strong, structured styles with confident professional control.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":53744816226597,"sku":"CS879441","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS879441-0.webp?v=1788894830","url":"https:\/\/revivehairartists.co.uk\/products\/suavecito-firme-clay-pomade-65g","provider":"Revive Hair Artists","version":"1.0","type":"link"}