{"product_id":"revlon-revlonissimo-intense-blondes-60ml-1201-ash-blonde","title":"Revlon Revlonissimo Intense Blondes 60ml 1201 Ash Blonde","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eLightening blonde colour that lightens and neutralises yellow in one step\u003c\/li\u003e\r\n\u003cli\u003eShade 1201 Ash Blonde, a cool ash blonde\u003c\/li\u003e\r\n\u003cli\u003eCancels undesirable yellow tones and tinges as it lightens\u003c\/li\u003e\r\n\u003cli\u003eRich active ingredients that hydrate, nourish and condition\u003c\/li\u003e\r\n\u003cli\u003eSpectacularly shiny, glossy, super-silky blonde results\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eCool ash blonde, glossy and conditioned, in one step. \u003cstrong\u003eRevlon Professional Revlonissimo Intense Blondes 1201 Ash Blonde 60ml\u003c\/strong\u003e is a sophisticated lightening colour with avant-garde technology that lightens and neutralises undesirable yellow tinges and tones in a single step. In a cool ash blonde, it gives a beautifully cool, clean result with the ash tone cancelling unwanted warmth, no separate toning step needed, with spectacular shine and a super-silky feel. It's formulated with rich active ingredients that hydrate, nourish and condition as they work, for blonde that looks as healthy as it does cool.\u003c\/p\u003e\r\n\u003cp\u003eIntense Blondes is Revlonissimo's specialist blonde range, built to lighten and tone in one. The clever technology lifts the hair while simultaneously cancelling the unwanted yellow tones that lightening can leave behind, so your blonde comes out cool, clean and bright rather than brassy. Shade 1201 Ash Blonde delivers a cool, ashy result, the ash reflect neutralising warmth for a fresh, cool blonde, and the hydrating, nourishing actives leave hair shiny, extremely glossy and super-silky. It's the efficient way to create stunning, cool, conditioned ash blonde.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\r\n\u003cp\u003eCreating a cool ash blonde usually means lightening and then toning separately, but Intense Blondes does both in one step. As it lightens, its technology, and 1201's ash reflect, neutralises the yellow and warm tones that lightening produces, for a cool, ashy blonde rather than a brassy one. At the same time, rich active ingredients hydrate, nourish and condition the hair, so blonde that's been lightened still looks and feels glossy, silky and healthy. Shade 1201 gives a beautiful, cool, ash-toned blonde.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eThis is a professional lightening colour, intended for use by trained hairdressers and colourists. Mix with Revlonissimo Creme Peroxide developer in the ratio and at the strength specified in Revlon's professional directions (lightening typically requires the appropriate higher developer strength), then apply and develop following the recommended processing time, taking particular care with lightening services. Always follow the manufacturer's mixing, application and safety guidance, and carry out an allergy alert test before colouring as directed. Revlonissimo Creme Peroxide developer is sold separately. For more, browse our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for professional hairdressers and colourists creating cool, ash-toned blonde, who want to lighten and neutralise yellow in one efficient step, with glossy, conditioned results. We've been perfecting blonde for clients in Codsall for years, so we know how sought-after a cool ash blonde is, and a lighten-and-tone-in-one colour like this is a brilliant way to create stunning, cool, healthy-looking ash blonde.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour service\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, use this shade with Revlonissimo Creme Peroxide developer and alongside the wider Revlonissimo Colorsmetique colour range. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your kit, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Revlon Professional Revlonissimo Intense Blondes 1201 Ash Blonde to your kit for cool, glossy, conditioned ash blonde in one step. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":52061289251109,"sku":"SD97738","price":17.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD97738-0.jpg?v=1781020267","url":"https:\/\/revivehairartists.co.uk\/products\/revlon-revlonissimo-intense-blondes-60ml-1201-ash-blonde","provider":"Revive Hair Artists","version":"1.0","type":"link"}