{"product_id":"revlon-revlonissimo-colorsmetique-60ml-66-66-intense-purple-red","title":"Revlon Revlonissimo Colorsmetique 60ml 66.66 Intense Purple Red","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePermanent hair colour from Revlon, Revlonissimo Colorsmetique, in 66.66 Intense Purple Red\u003c\/li\u003e\r\n\u003cli\u003eThe most intense red in the range, a vivid, saturated purple-red\u003c\/li\u003e\r\n\u003cli\u003eFormulated with treating agents that help care for and protect the hair during colouring\u003c\/li\u003e\r\n\u003cli\u003eGives an intense, long-lasting shine\u003c\/li\u003e\r\n\u003cli\u003eRich, vibrant, professional permanent colour\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eThe boldest, most intense red, a vivid purple-red with glossy shine. \u003cstrong\u003eRevlon Revlonissimo Colorsmetique 66.66 (Intense Purple Red)\u003c\/strong\u003e is the most intense red in the range, a vivid, deeply saturated red that leans purple, rich, bold and dramatic. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As an intense purple red, it's about as bold and vivid as red gets, gorgeous for a striking, dramatic, jewel-toned red-violet result with maximum saturation. A rich, professional permanent colour for a bold, glossy purple-red.\u003c\/p\u003e\r\n\u003cp\u003eThe 66.66 is from Revlonissimo's intense range, and it's intensity all the way: the doubled \"66\" signals a high-vibrancy shade at a dark blonde depth, and the doubled red reflect (.66) pushes the red to its most saturated, leaning into a rich, jewel-toned purple-red. So rather than an orange-toned red, you get a deep, dramatic, blue-leaning red-violet, the boldest, most vivid red in the line. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your colour\u003c\/h2\u003e\r\n\u003cp\u003eAs the most intense red in the range, 66.66 is at its most vivid when fresh, and red is the fastest-fading of all the reflects, with a saturated red like this fading fastest of all, so a colour-care routine is essential to keep it glowing. Use a colour-protecting, sulphate-free shampoo and conditioner to help hold the vibrancy and shine, and a red-refreshing treatment is especially worthwhile for an intense red like this, topping up the colour between appointments and keeping it bold and vibrant for as long as possible.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eFor professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy\/skin test before each application, and a strand test if needed. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who wants the boldest, most vivid, dramatic purple-red with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how striking an intense purple-red looks and how much the right shade and warm aftercare matter to keep it vibrant, and Revlonissimo is a trusted professional colour.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your routine\u003c\/h2\u003e\r\n\u003cp\u003ePair 66.66 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e and conditioner, plus a red-refreshing treatment to keep the intense purple-red bold and vibrant. Explore more colour and care over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Revlon Revlonissimo Colorsmetique 66.66 Intense Purple Red for the boldest, most vivid, dramatic purple-red result. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":52061291807013,"sku":"SD92216","price":17.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD92216-0.jpg?v=1782814587","url":"https:\/\/revivehairartists.co.uk\/products\/revlon-revlonissimo-colorsmetique-60ml-66-66-intense-purple-red","provider":"Revive Hair Artists","version":"1.0","type":"link"}