{"product_id":"revlon-revlonissimo-colorsmetique-60ml-10-31-pale-beige-blonde","title":"Revlon Revlonissimo Colorsmetique 60ml 10.31 Pale Beige Blonde","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePermanent hair colour from Revlon, Revlonissimo Colorsmetique, in 10.31 Pale Beige Blonde\u003c\/li\u003e\r\n\u003cli\u003eA very pale, soft beige blonde, gold-led and balanced with ash\u003c\/li\u003e\r\n\u003cli\u003eFormulated with treating agents that help care for and protect the hair during colouring\u003c\/li\u003e\r\n\u003cli\u003eGives an intense, long-lasting shine\u003c\/li\u003e\r\n\u003cli\u003eSoft, pale, neutral, professional permanent colour\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eA soft, pale, neutral beige blonde. \u003cstrong\u003eRevlon Revlonissimo Colorsmetique 10.31 (Pale Beige Blonde)\u003c\/strong\u003e is a beautiful, very pale blonde, gold-led for a soft warmth and balanced with ash to give that lovely neutral, beige character. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As a pale beige blonde, it's a gorgeous, light, wearable shade, the gold giving a soft golden warmth, the ash keeping it neutral and clean, for a delicate, balanced, pale beige at the lightest end of the blonde range. A beautiful, soft professional permanent colour.\u003c\/p\u003e\r\n\u003cp\u003eThe 10.31 decodes as a lightest blonde (depth 10) with a gold primary reflect (.3) and an ash secondary (.1), and together they make a pale beige: the gold gives a soft, golden warmth, while the ash balances and neutralises it, so you get a delicate, wearable, neutral beige at a very light blonde depth. It's the same lovely beige character as the darker version, but pale and light, a soft, modern, neutral pale blonde with just enough warmth to flatter. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your colour\u003c\/h2\u003e\r\n\u003cp\u003eAs a very pale beige blonde, 10.31 looks its best when it stays soft and clean, and pale blondes show any unwanted warmth or brassiness more readily, so cool-toned aftercare really helps here. Use a colour-protecting, sulphate-free shampoo and conditioner to maintain the shine, and a purple or silver toning shampoo or treatment to neutralise any warmth and keep the beige soft, neutral and clean between appointments, pale blondes like this particularly benefit from regular toning.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eFor professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy\/skin test before each application, and a strand test if needed. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who wants a soft, pale, neutral beige blonde with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how flattering a pale beige blonde is and how much the right shade and cool-toned aftercare matter to keep it clean, and Revlonissimo is a trusted professional colour.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your routine\u003c\/h2\u003e\r\n\u003cp\u003ePair 10.31 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e and conditioner, plus a purple or silver toning treatment to keep the pale beige soft, neutral and clean. Explore more colour and care over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Revlon Revlonissimo Colorsmetique 10.31 Pale Beige Blonde for a soft, pale, neutral beige blonde result. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":52061293084965,"sku":"SD92187","price":17.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD92187-0.jpg?v=1782816065","url":"https:\/\/revivehairartists.co.uk\/products\/revlon-revlonissimo-colorsmetique-60ml-10-31-pale-beige-blonde","provider":"Revive Hair Artists","version":"1.0","type":"link"}