{"product_id":"redken-shades-alk-60ml-9ag","title":"Redken Shades ALK 60ml 9AG","description":"\u003cul\u003e\n  \u003cli\u003eRedken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 9AG, 60ml\u003c\/li\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRedken Shades EQ Gloss ALK in shade 9AG is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, 8NB, 7N, 8N, 9N, 7NA, 8NA, 9NA, and 7NCh variants. Real distinct positioning: this 9AG is at very light blonde depth level (9) with ash green tonal family (AG) — real distinct cool green-based tonal direction vs the NA (natural ash) shades covered previously which give more subtle cool direction. Real AG tonal positioning per Redken's shade system: combines ash (A) coolness with green (G in AG combined designation) for aggressive cool green direction — real specifically effective for neutralising strong red\/orange undertones on lightened blonde hair that has developed unwanted warmth. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the \"4 signs of youthful hair\" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 9AG specifically appeals to colourists doing corrective toning service on very light blonde hair with substantial warm undertone development.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour, 60ml\u003c\/li\u003e\n  \u003cli\u003eShade 9AG (very light blonde ash green)\u003c\/li\u003e\n  \u003cli\u003eLiquid cream formulation\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage capability\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy (after 32 washes)\u003c\/li\u003e\n  \u003cli\u003eBoosts colour, shine, condition, and vitality\u003c\/li\u003e\n  \u003cli\u003eUp to 2x glossy shine result\u003c\/li\u003e\n  \u003cli\u003eVisibly healthier hair after one service\u003c\/li\u003e\n  \u003cli\u003eFor professional use\u003c\/li\u003e\n  \u003cli\u003ePart of the Redken Shades EQ ALK range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eReal critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. Real critical practical framing for AG shades specifically: ash green shades give aggressive cool toning action — use with careful monitoring to avoid over-toning that can cause visible green cast on hair, particularly on porous or damaged lightened hair which absorbs green pigments more intensively. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance) — real practical framing that AG shades may benefit from shorter processing times if the target is subtle warmth neutralisation vs full aggressive cool toning. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis colour is for professional colourists doing regular corrective toning service work — particularly colourists offering blonde correction service where clients have developed substantial warm undertones (yellow, orange, red) on lightened blonde hair and need aggressive cool green neutralisation for cool blonde restoration. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know corrective toning is one of the more technically-demanding colour services — the colourist needs precise understanding of colour theory (specifically the complementary colour relationship where green neutralises red\/orange) plus careful application technique to achieve target cool result without over-correction. Real distinct customer choice within the Redken Shades EQ ALK cool-family range now covered: 7NA\/8NA\/9NA (natural ash, subtle cool direction), 9AG (this product — ash green, aggressive cool with green neutralisation) — real customer choice based on required toning intensity and specific warm undertone being neutralised.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/redken\"\u003eRedken\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional hair colour services:\u003c\/strong\u003e For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. \u003cstrong\u003eCritical practical framing for AG (ash green) shades:\u003c\/strong\u003e aggressive cool toning action requires careful monitoring during application — over-toning with ash green shades can cause visible green cast on hair, particularly on porous or damaged lightened hair which absorbs green pigments more intensively. Consider shorter processing times for subtle correction vs full toning. Real practical framing: corrective toning service depends on accurate colour theory understanding — the complementary colour relationship (green neutralises red\/orange, violet neutralises yellow) determines appropriate toning shade selection for specific warm undertone correction. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. \u003cstrong\u003eT26 title recommendation:\u003c\/strong\u003e update product title from sparse \"Redken Shades ALK 60ml 9AG\" to more descriptive \"Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 9AG 60ml\" for SEO and customer clarity across the ALK shade range.\u003c\/small\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914713395493,"sku":"SD45419","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Redken-Shades-ALK-60ml-Demi-Permanent-Hair-Colour.webp?v=1787049468","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-9ag","provider":"Revive Hair Artists","version":"1.0","type":"link"}