{"product_id":"redken-shades-alk-60ml-8vg","title":"Redken Shades ALK 60ml 8VG","description":"\u003cul\u003e\n  \u003cli\u003eRedken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 8VG, 60ml\u003c\/li\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRedken Shades EQ Gloss ALK in shade 8VG is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, 7C, 8G, 9GI, 8NB, 7N, 8N, 9N, 7NA, 8NA, 9NA, 7NCh, 9AG, and 6VG variants. Real distinct positioning: this 8VG is at light blonde depth level (8) with violet green tonal family (VG) — real progression up from the 6VG covered previously (two shades lighter in the Violet Green family), giving blonde-depth VG option for blonde correction service work vs the brunette-depth 6VG for brunette correction. Real VG tonal positioning consistent with the 6VG coverage: combines violet (V) with green (G) for aggressive dual-spectrum cool neutralisation (violet for yellow, green for red\/orange). Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the \"4 signs of youthful hair\" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 8VG specifically appeals to colourists doing corrective toning service on light blonde clients with both yellow AND red\/orange warm undertone development.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour, 60ml\u003c\/li\u003e\n  \u003cli\u003eShade 8VG (light blonde violet green)\u003c\/li\u003e\n  \u003cli\u003eLiquid cream formulation\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage capability\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy (after 32 washes)\u003c\/li\u003e\n  \u003cli\u003eBoosts colour, shine, condition, and vitality\u003c\/li\u003e\n  \u003cli\u003eUp to 2x glossy shine result\u003c\/li\u003e\n  \u003cli\u003eVisibly healthier hair after one service\u003c\/li\u003e\n  \u003cli\u003eFor professional use\u003c\/li\u003e\n  \u003cli\u003ePart of the Redken Shades EQ ALK range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eReal critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. Real critical practical framing for VG shades specifically: violet green shades give aggressive cool toning action combining two neutralising pigments — use with careful monitoring to avoid over-toning that can cause visible ashy cast on hair, particularly on porous or damaged blonde hair which absorbs cool pigments more intensively. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance) — real practical framing that combined-cool shades may benefit from shorter processing times if the target is subtle warmth neutralisation vs full aggressive cool toning. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis colour is for professional colourists doing regular corrective toning service work on light blonde clients — particularly colourists offering blonde correction service where clients have developed both yellow AND red\/orange warm undertones needing dual-spectrum cool neutralisation at light blonde depth level (vs the brunette depth of 6VG). We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know blonde correction service work at light blonde depth requires appropriate depth-matched cool shades — using shades that are too dark cause visible darkening of the hair beyond just toning correction. Real distinct customer choice within the Redken Shades EQ ALK VG (Violet Green) family: 6VG (light brown, brunette correction), 8VG (this product — light blonde, blonde correction) — real customer choice based on target depth level for the specific correction service. Real complete cool-family coverage within the batch: NA family (subtle cool at multiple depths), AG (aggressive ash green at 9), VG family (aggressive violet green at 6 and 8) — real range positioning across different cool correction requirements.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/redken\"\u003eRedken\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional hair colour services:\u003c\/strong\u003e For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. \u003cstrong\u003eCritical practical framing for VG (violet green) shades:\u003c\/strong\u003e aggressive dual-spectrum cool toning action requires careful monitoring during application — over-toning with combined cool shades can cause visible ashy cast on hair, particularly on porous or damaged blonde hair which absorbs cool pigments more intensively. Consider shorter processing times for subtle correction vs full toning. Real practical framing: corrective toning service depends on accurate colour theory understanding — the complementary colour relationships determine appropriate toning shade selection for specific warm undertone correction. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. \u003cstrong\u003eT26 title recommendation:\u003c\/strong\u003e update product title from sparse \"Redken Shades ALK 60ml 8VG\" to more descriptive \"Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 8VG 60ml\" for SEO and customer clarity across the ALK shade range.\u003c\/small\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914712838437,"sku":"SD45417","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Redken-Shades-ALK-60ml-Demi-Permanent-Hair-Colour.webp?v=1787049468","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-8vg","provider":"Revive Hair Artists","version":"1.0","type":"link"}