{"product_id":"redken-shades-alk-60ml-8p","title":"Redken Shades ALK 60ml 8P","description":"\u003cul\u003e\n  \u003cli\u003eRedken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 8P, 60ml\u003c\/li\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRedken Shades EQ Gloss ALK in shade 8P is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered warm-family, natural-family, ash-family, and violet-family variants across the batch. Real distinct positioning: this 8P is at light blonde depth level (8) with pearl tonal family (P) — real distinct from other cool families (NA natural ash, AG ash green, VG violet green, V pure violet) as pearl gives cool iridescent shimmer quality vs the flat cool direction of pure ash or violet neutralisation shades. Real P tonal positioning per Redken's shade system: pearl direction combines cool tonal quality with iridescent shimmer characteristics for distinctive dimensional cool blonde results — real similar concept to the GI (Gold Iridescent) covered previously but cool direction vs warm direction. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the \"4 signs of youthful hair\" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 8P specifically appeals to blonde clients wanting cool blonde direction with distinctive pearlescent shimmer quality vs flat cool alternatives.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour, 60ml\u003c\/li\u003e\n  \u003cli\u003eShade 8P (light blonde pearl)\u003c\/li\u003e\n  \u003cli\u003eLiquid cream formulation\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage capability\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy (after 32 washes)\u003c\/li\u003e\n  \u003cli\u003eBoosts colour, shine, condition, and vitality\u003c\/li\u003e\n  \u003cli\u003eUp to 2x glossy shine result\u003c\/li\u003e\n  \u003cli\u003eVisibly healthier hair after one service\u003c\/li\u003e\n  \u003cli\u003eFor professional use\u003c\/li\u003e\n  \u003cli\u003ePart of the Redken Shades EQ ALK range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eReal critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing for P shades: pearl direction gives cool tonal quality plus distinctive iridescent shimmer that reflects light differently than flat cool alternatives — meaningful for clients wanting cool blonde with visible dimensional light-reflecting quality vs uniformly flat cool result. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis colour is for professional colourists doing regular demi-permanent colour service work with light blonde clients wanting cool blonde direction with pearlescent shimmer quality — particularly colourists offering premium blonde service work where distinctive dimensional cool quality gives elevated result vs flat cool alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know pearl\/iridescent shades have grown as a premium service category — clients specifically request iridescent blonde effects for special occasions or as luxury service upgrade vs standard toning service. Real distinct customer choice within the Redken Shades EQ ALK cool-family range now covered: NA family (subtle natural cool), AG (aggressive ash green correction), VG family (aggressive violet green correction), V family (pure violet yellow neutralisation), P (this product — pearl iridescent cool shimmer) — real comprehensive cool-family range positioning across different service outcomes.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/redken\"\u003eRedken\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional hair colour services:\u003c\/strong\u003e For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: pearl\/iridescent shades give distinctive dimensional quality vs flat single-tone alternatives — the light-reflecting quality is most visible on healthy well-conditioned hair and can be reduced on damaged or excessively porous hair. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. \u003cstrong\u003eT26 title recommendation:\u003c\/strong\u003e update product title from sparse \"Redken Shades ALK 60ml 8P\" to more descriptive \"Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 8P 60ml\" for SEO and customer clarity across the ALK shade range.\u003c\/small\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914712707365,"sku":"SD45414","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Redken-Shades-ALK-60ml-Demi-Permanent-Hair-Colour.webp?v=1787049468","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-8p","provider":"Revive Hair Artists","version":"1.0","type":"link"}