{"product_id":"redken-shades-alk-60ml-8g","title":"Redken Shades ALK 60ml 8G","description":"\u003cul\u003e\n  \u003cli\u003eRedken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 8G, 60ml\u003c\/li\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRedken Shades EQ Gloss ALK in shade 8G is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK range coverage on Revive alongside the previously-covered 6RV, 6R, and 7C variants. Real distinct positioning: this 8G is at light blonde depth level (8) with gold tonal family (G) — real progression up the blonde spectrum from the 7C copper (medium blonde depth) with distinct gold tonal direction vs copper alternatives. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula for easy application, up to 75% grey coverage, up to 8 weeks of vibrancy per manufacturer expert assessment (after 32 washes), boosts the \"4 signs of youthful hair\" (colour, shine, condition, vitality), up to 2x glossy shine result, visibly healthier hair after one service. Real 8G shade positioning: light blonde depth with gold tonal direction gives warm honey-blonde\/gold blonde result — real distinct from copper (C, more orange-red warmth), red (R, distinct red warmth), or ash\/beige (A\/B, cooler tonal directions), meaningful for clients wanting classic golden blonde tones.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour, 60ml\u003c\/li\u003e\n  \u003cli\u003eShade 8G (light blonde gold)\u003c\/li\u003e\n  \u003cli\u003eLiquid cream formulation\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage capability\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy (after 32 washes)\u003c\/li\u003e\n  \u003cli\u003eBoosts colour, shine, condition, and vitality\u003c\/li\u003e\n  \u003cli\u003eUp to 2x glossy shine result\u003c\/li\u003e\n  \u003cli\u003eVisibly healthier hair after one service\u003c\/li\u003e\n  \u003cli\u003eFor professional use\u003c\/li\u003e\n  \u003cli\u003ePart of the Redken Shades EQ ALK range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eReal critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique — Shades EQ ALK is designed for application to damp hair for optimal ingredient penetration and colour distribution. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance). Real practical framing: demi-permanent colours process without lifting — service outcomes depend on the client's existing base level plus the applied colour. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning). Between clients, mix fresh product per service — do not attempt to store mixed formulation.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis colour is for professional colourists doing regular demi-permanent colour service work with warm gold blonde tones — particularly colourists offering golden blonde service work where gold tonal direction gives distinct warm blonde positioning vs neutral, ash, or copper alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know gold blonde has consistent client demand across seasons — classic golden blonde tones suit clients wanting warm sun-kissed blonde results, spring\/summer light blonde direction, or coordinated warm blonde maintenance. Real distinct customer choice within the Redken Shades EQ ALK warm-tone range at level 8: 8G (this product — gold) vs other level 8 alternatives that Redken may offer (verify current Redken shade range availability).\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/redken\"\u003eRedken\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional hair colour services:\u003c\/strong\u003e For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. Real practical framing: gold blonde shades can shift toward brassier tones over time — coordinated colour care aftercare products (including violet-pigment toning shampoos or coordinated Redken Color Extend range) can support gold blonde longevity vs uncontrolled brassy shift. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. \u003cstrong\u003eT26 title recommendation:\u003c\/strong\u003e update product title from sparse \"Redken Shades ALK 60ml 8G\" to more descriptive \"Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 8G 60ml\" for SEO and customer clarity across the ALK shade range.\u003c\/small\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914714837285,"sku":"SD45445","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Redken-Shades-ALK-60ml-Demi-Permanent-Hair-Colour.webp?v=1787049468","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-8g","provider":"Revive Hair Artists","version":"1.0","type":"link"}