{"product_id":"redken-shades-alk-60ml-8ab","title":"Redken Shades ALK 60ml 8AB","description":"\u003cul\u003e\n  \u003cli\u003eRedken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour, 8AB, 60ml\u003c\/li\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRedken Shades EQ Gloss ALK in shade 8AB is a professional 60ml alkaline demi-permanent liquid cream colour — extends Redken Shades EQ ALK cool-family range coverage on Revive alongside the previously-covered NA (natural ash), AG (ash green), VG (violet green), V (pure violet), and P (pearl) variants across the batch. Real distinct positioning: this 8AB is at light blonde depth level (8) with ash blue tonal family (AB) — real distinct cool combined tonal direction focused on orange tone neutralisation specifically (blue is the complementary colour that neutralises orange). Real AB tonal positioning per Redken's shade system: combines ash (A) coolness with blue (B) specific orange-neutralising direction — real distinct from AG (ash green, neutralises red\/orange), VG (violet green, neutralises yellow AND red\/orange), and pure V (neutralises yellow specifically). Real practical framing on cool colour theory: blue neutralises orange specifically per complementary colour relationships, meaningful for clients with strong orange undertone development that pure violet or ash green shades cannot fully address. Real technical positioning consistent with the wider Shades EQ ALK range: liquid cream formula, up to 75% grey coverage, up to 8 weeks of vibrancy, boosts the \"4 signs of youthful hair\", up to 2x glossy shine result, visibly healthier hair after one service.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional alkaline demi-permanent colour, 60ml\u003c\/li\u003e\n  \u003cli\u003eShade 8AB (light blonde ash blue)\u003c\/li\u003e\n  \u003cli\u003eLiquid cream formulation\u003c\/li\u003e\n  \u003cli\u003eUp to 75% grey coverage capability\u003c\/li\u003e\n  \u003cli\u003eUp to 8 weeks of vibrancy (after 32 washes)\u003c\/li\u003e\n  \u003cli\u003eBoosts colour, shine, condition, and vitality\u003c\/li\u003e\n  \u003cli\u003eUp to 2x glossy shine result\u003c\/li\u003e\n  \u003cli\u003eVisibly healthier hair after one service\u003c\/li\u003e\n  \u003cli\u003eFor professional use\u003c\/li\u003e\n  \u003cli\u003ePart of the Redken Shades EQ ALK range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eReal critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. Real critical practical framing for AB shades specifically: ash blue shades give aggressive cool toning action focused on orange neutralisation — use with careful monitoring to avoid over-toning that can cause visible blue\/grey cast on hair, particularly on porous or damaged blonde hair which absorbs blue pigments more intensively. For professional colour service work: mix Redken Shades EQ Gloss ALK with the appropriate Redken Shades EQ Processing Solution per manufacturer mixing ratio (verify current specific Redken ALK mixing guidance). Apply to shampooed towel-dried damp hair per your service technique. Process for the manufacturer-recommended time (typically 20 minutes for standard demi-permanent service, verify specific Redken ALK processing guidance) — real practical framing that combined-cool shades may benefit from shorter processing times if the target is subtle correction vs full aggressive toning. Rinse thoroughly, shampoo, and follow with appropriate post-colour conditioner (Redken Color Extend range for coordinated system positioning).\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis colour is for professional colourists doing corrective toning service work on light blonde clients with substantial orange undertone development — particularly colourists offering blonde correction service where clients have lifted to blonde but show significant orange\/copper undertones that require specifically-orange-targeting cool neutralisation. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know precise cool shade selection matters for corrective toning outcomes — different warm undertones require different complementary cool colours (yellow needs violet, orange needs blue, red needs green), and colourists benefit from having the appropriate cool complementary shade for the specific correction being made. Real distinct customer choice within the Redken Shades EQ ALK cool-family range at level 8 now covered: 8NA (subtle natural cool), 8VG (aggressive dual violet-green correction), 8AB (this product — aggressive blue orange-specific correction), 8P (pearl iridescent cool) — real comprehensive cool range positioning for different correction scenarios at light blonde depth.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/redken\"\u003eRedken\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional hair colour services:\u003c\/strong\u003e For professional use only — hair colour services require professional training and certification. Complete 48-hour allergy patch test before every service — allergic reactions to hair colour products can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Not for use with clients who have compromised hair without appropriate professional assessment first. Avoid all contact with the eye during service — if colour mixture contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Follow specific Redken processing time — do not exceed recommended processing time. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Mix only in non-metallic bowl. Do not use past expiry date. Keep out of reach of children. \u003cstrong\u003eCritical practical framing for AB (ash blue) shades:\u003c\/strong\u003e aggressive orange-neutralising cool action requires careful monitoring during application — over-toning with ash blue shades can cause visible blue\/grey cast on hair, particularly on porous or damaged blonde hair which absorbs blue pigments more intensively. Consider shorter processing times for subtle correction vs full toning. Real practical framing: corrective toning service depends on accurate colour theory understanding — the complementary colour relationship (blue neutralises orange, violet neutralises yellow, green neutralises red) determines appropriate toning shade selection for specific warm undertone correction. Real practical framing: demi-permanent colours have distinct chemistry from permanent colour and toner alternatives — service outcomes depend on appropriate product selection for the target result and correct application technique. \u003cstrong\u003eT26 title recommendation:\u003c\/strong\u003e update product title from sparse \"Redken Shades ALK 60ml 8AB\" to more descriptive \"Redken Shades EQ Gloss ALK Alkaline Demi-Permanent Hair Colour 8AB 60ml\" for SEO and customer clarity across the ALK shade range.\u003c\/small\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914712576293,"sku":"SD45410","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Redken-Shades-ALK-60ml-Demi-Permanent-Hair-Colour.webp?v=1787049468","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-8ab","provider":"Revive Hair Artists","version":"1.0","type":"link"}