{"product_id":"redken-shades-alk-60ml-7gi","title":"Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 7GI","description":"\u003cul\u003e\r\n\u003cli\u003eDemi-permanent hair colour in 7GI, 60ml\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eMedium blonde with a warm gold-iridescent tone\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eRedken Shades EQ in 7GI is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 7GI is a medium blonde with a gold-iridescent tone, warm gold with a soft violet-pearl iridescence running through it, which gives a warm blonde a luminous, multi-tonal quality rather than a flat single note. The 60ml tube is standard professional size.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDemi-permanent, deposits without lifting\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eMedium blonde with a warm gold-iridescent tone\u003c\/li\u003e\r\n\u003cli\u003eLuminous, multi-tonal warm blonde\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair looking glossy\u003c\/li\u003e\r\n\u003cli\u003e60ml tube\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eMix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 7GI is a warm gold with an iridescent reflect, so it gives a luminous, slightly pearlised warm blonde rather than a straightforward gold. It shows best on an evenly pre-lightened or naturally mid-blonde base. A strand test is worth doing if you're unsure of the result. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists doing warm, luminous blonde work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know an iridescent reflect is what lifts a warm blonde from nice to expensive-looking, it catches the light and reads as multi-tonal rather than flat, which is exactly the finish a lot of blonde clients are after.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-depositing-shampoo\"\u003ecolour depositing shampoo\u003c\/a\u003e for keeping warm tones rich between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914714804517,"sku":"SD45444","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD45444-1.jpg?v=1785441019","url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-7gi","provider":"Revive Hair Artists","version":"1.0","type":"link"}