{"product_id":"redken-shades-alk-60ml-5ab","title":"Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 5AB","description":"\u003cul\u003e\r\n\u003cli\u003eDemi-permanent hair colour in 5AB, 60ml\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLight-medium brown with a cool ash-blue tone\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eRedken Shades EQ in 5AB is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 5AB is a light-medium brown with an ash-blue tone, the coolest, most neutralising direction in the range, where the blue works hard against unwanted warmth to keep a mid-brown clean and cool. The 60ml tube is standard professional size.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDemi-permanent, deposits without lifting\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eLight-medium brown with a cool ash-blue tone\u003c\/li\u003e\r\n\u003cli\u003eStrongly neutralises unwanted warmth\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair looking glossy\u003c\/li\u003e\r\n\u003cli\u003e60ml tube\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eMix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. Ash-blue is the strongest cool direction, so 5AB is the one to reach for when a mid-brown is pulling warm or orange and a standard ash isn't cutting it, the blue neutralises the warmth more forcefully. Because it's a strong cool tone it can grab, so a strand test is well worth doing before a full application. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists doing strong cool-tone and warmth-correction work on mid-brown hair. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know some brown clients fight warmth harder than others, hair that always pulls orange or brassy needs a blue-based ash rather than a plain one, and 5AB is exactly that stronger corrective tool.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, or see everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914712641829,"sku":"SD45412","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-5ab","provider":"Revive Hair Artists","version":"1.0","type":"link"}