{"product_id":"redken-shades-alk-60ml-4rv","title":"Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 4RV","description":"\u003cul\u003e\r\n\u003cli\u003eDemi-permanent hair colour in 4RV, 60ml\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eMid-brown with a rich red-violet tone\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eRedken Shades EQ in 4RV is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 4RV is a mid-brown with a red-violet tone, a deep, cool-edged red with a violet reflect that gives a rich, plum-like warmth rather than a straight fiery red. The 60ml tube is standard professional size.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDemi-permanent, deposits without lifting\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eMid-brown with a rich red-violet tone\u003c\/li\u003e\r\n\u003cli\u003eDeep, plum-like reflect rather than a fiery red\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair looking glossy\u003c\/li\u003e\r\n\u003cli\u003e60ml tube\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eMix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 4RV combines red with a violet reflect, so it gives a deep, cool-leaning red with a plum quality rather than a warm fiery one, which suits clients who want red with richness and depth. Red and violet tones both fade faster than the base, so this benefits from refreshing between services. A strand test is worth doing if you're unsure. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists doing rich red and plum work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a red-violet is one of the most striking colours you can put on darker hair, it reads as deep and jewel-like rather than orange, and it's the one for a client who wants red with a cool, plummy edge.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-depositing-shampoo\"\u003ecolour depositing shampoo\u003c\/a\u003e for keeping reds rich between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914715590949,"sku":"SD45456","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-4rv","provider":"Revive Hair Artists","version":"1.0","type":"link"}