{"product_id":"redken-shades-alk-60ml-4g","title":"Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 4G","description":"\u003cul\u003e\r\n\u003cli\u003eDemi-permanent hair colour in 4G, 60ml\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eWarm gold tone with glossy shine\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eRedken Shades EQ in 4G is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning and refreshing colours in professional salons. As a demi it deposits rather than lifts, giving up to 75% coverage and leaving the hair looking glossy and rich, so it's ideal for toning, refreshing faded colour and adding shine without the commitment of a permanent. 4G is a gold shade at a mid-brown depth, a warm golden brown that catches the light and keeps a brown from looking flat or ashy. The 60ml tube is standard professional size.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDemi-permanent, deposits without lifting\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eWarm golden brown tone\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair looking glossy\u003c\/li\u003e\r\n\u003cli\u003eIdeal for toning, refreshing and warming brown\u003c\/li\u003e\r\n\u003cli\u003e60ml tube\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eMix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. Gold reflect is warm and fades faster than the base, so a demi is a good way to keep it looking rich between services, and it's also useful for adding warmth back into a brown that's turned flat or too ashy. A strand test is worth doing if you're unsure of the result. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists doing toning, gloss and warm-tone work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a golden brown is one of the warmest, most flattering everyday shades, and a demi gloss is how you keep the gold from fading dull between appointments.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-depositing-shampoo\"\u003ecolour depositing shampoo\u003c\/a\u003e for keeping warm tones rich between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914715001125,"sku":"SD45447","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-4g","provider":"Revive Hair Artists","version":"1.0","type":"link"}