{"product_id":"redken-shades-alk-60ml-10nb","title":"Redken Shades ALK Demi-Permanent Hair Colour - 60ml - 10NB","description":"\u003cul\u003e\r\n\u003cli\u003eDemi-permanent hair colour in 10NB, 60ml\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eUp to 75% grey coverage\u003c\/li\u003e\r\n\u003cli\u003eLightest blonde with a soft warm-beige base\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eRedken Shades EQ in 10NB is an alkaline demi-permanent colour in a liquid cream formula, and it's one of the most trusted toning glosses in professional salons, particularly on blondes. As a demi it deposits rather than lifts, leaving the hair looking glossy and rich, so it's ideal for glossing blonde, refreshing faded tone and adding shine without the commitment of a permanent. 10NB is the lightest blonde level with a natural base and a touch of warmth, a soft, beige-warm blonde rather than a cool or ashy one, which makes it the one to reach for when a client wants their blonde warm and natural rather than icy. The 60ml tube is standard professional size.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDemi-permanent, deposits without lifting\u003c\/li\u003e\r\n\u003cli\u003eLightest blonde with a soft warm-beige base\u003c\/li\u003e\r\n\u003cli\u003eLiquid cream alkaline formula\u003c\/li\u003e\r\n\u003cli\u003eWarm and natural rather than cool or icy\u003c\/li\u003e\r\n\u003cli\u003eLeaves blondes looking soft and glossy\u003c\/li\u003e\r\n\u003cli\u003eIdeal over freshly lifted blonde\u003c\/li\u003e\r\n\u003cli\u003e60ml tube\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eMix with the appropriate Redken Shades EQ processing solution at the ratio specified by the manufacturer, then apply and process as directed. 10NB adds soft warmth to a blonde rather than cooling it, so it's the one to use when a lifted blonde has come up too pale or too cool and the client wants a warmer, more natural beige. It shows best on an evenly pre-lightened base. A strand test is worth doing if you're unsure. Rinse thoroughly and follow with colour-safe aftercare. Carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists doing warm and natural blonde work. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know not every blonde client wants cool, plenty want a soft, warm, beige blonde that looks natural and sunny rather than icy, and 10NB is exactly that.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, or see everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":52914714411301,"sku":"SD45439","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/revivehairartists.co.uk\/products\/redken-shades-alk-60ml-10nb","provider":"Revive Hair Artists","version":"1.0","type":"link"}