{"product_id":"pureology-strength-cure-shampoo-266ml","title":"Pureology Strength Cure Shampoo 266ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFortifies and repairs damaged, colour-treated hair\u003c\/li\u003e\r\n\u003cli\u003eThe perfect balance of strength and velvety softness\u003c\/li\u003e\r\n\u003cli\u003eKey ingredients of Keravis and astaxanthin\u003c\/li\u003e\r\n\u003cli\u003eExtraordinary colour protection from the Antifade Complex\u003c\/li\u003e\r\n\u003cli\u003eSignature aromatherapy blend of raspberry, peach and water flowers, and 100% vegan\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eStart your repair routine off right. \u003cstrong\u003ePureology Strength Cure Shampoo 266ml\u003c\/strong\u003e is a fortifying shampoo made especially for damaged, colour-treated hair, gently cleansing while strengthening and repairing fragile, over-processed strands. It restores the perfect balance of strength and velvety softness, so damaged hair is left feeling stronger, smoother and softer from the very first wash, with your colour protected at the same time.\u003c\/p\u003e\r\n\u003cp\u003eThe repair comes from key ingredients Keravis and astaxanthin, which work together to fortify and strengthen the hair, reinforcing damaged strands so they feel stronger and more resilient while staying beautifully soft. And because it's Pureology, it delivers extraordinary colour protection too, thanks to the patented Antifade Complex, so as well as stronger hair you get a shade that stays vibrant for longer. It's finished with a signature aromatherapy blend of raspberry, peach and water flowers, and like all of Pureology, it's 100% vegan.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for damaged hair\u003c\/h2\u003e\r\n\u003cp\u003eDamaged, colour-treated hair is weakened and fragile, which is what leaves it prone to breakage, feeling rough and looking dull, and harsh shampoos only make it worse. This shampoo is built differently, cleansing gently while Keravis and astaxanthin fortify and strengthen the hair, restoring strength without sacrificing softness, and the Antifade Complex protects your colour. Used as the first step in your routine, it keeps damaged, coloured hair feeling stronger, softer and smoother.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply to wet hair and massage into the scalp and lengths, working up a lather. Rinse thoroughly and repeat if needed, then follow with the matching Strength Cure conditioner for the full strengthening system. You'll find the matching conditioner and more in our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone with damaged, fragile, over-processed or colour-treated hair who wants to fortify and repair while keeping it soft, with colour protection built in. It's 100% vegan, like all of Pureology. We've been perfecting colour and repairing damaged hair for clients in Codsall for years, so we know how much fragile, coloured hair benefits from the right strengthening care, and a fortifying shampoo like this is the perfect foundation for stronger hair between salon visits.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your repair routine\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, use this shampoo as the first step in your Strength Cure routine, followed by the matching conditioner. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Pureology Strength Cure Shampoo to your routine and enjoy stronger, softer, colour-protected hair. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52061300949285,"sku":"SD22756","price":25.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD22756-0.jpg?v=1780775501","url":"https:\/\/revivehairartists.co.uk\/products\/pureology-strength-cure-shampoo-266ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}