{"product_id":"pureology-smooth-perfection-shampoo-266ml","title":"Pureology Smooth Perfection Shampoo 266ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSmooths and restores manageability to frizzy, colour-treated hair\u003c\/li\u003e\r\n\u003cli\u003eProvides lasting smoothness and frizz control for the perfect blowout\u003c\/li\u003e\r\n\u003cli\u003eHelps shield hair colour from the effects of heat styling\u003c\/li\u003e\r\n\u003cli\u003eKey ingredients of camellia and shea butter\u003c\/li\u003e\r\n\u003cli\u003eSignature aromatherapy blend of cocoa, marshmallow accord and woody notes, and 100% vegan\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eStart your smoothing routine off right. \u003cstrong\u003ePureology Smooth Perfection Shampoo 266ml\u003c\/strong\u003e is a smoothing shampoo made especially for frizzy, colour-treated hair, gently cleansing while taming frizz and restoring manageability. It smooths the hair from the very first step, leaving it sleeker, softer and far easier to style, the ideal foundation for a gorgeous, frizz-free blowout, with your colour looked after at the same time.\u003c\/p\u003e\r\n\u003cp\u003eThe smoothing power comes from key ingredients camellia and shea butter, which work together to smooth the hair and provide lasting frizz control. The formula also helps shield your hair colour from the effects of heat styling, so as well as taming frizz, it protects your shade through every blow-dry. It's finished with a signature aromatherapy blend of cocoa, marshmallow accord and woody notes, and like all of Pureology, it's 100% vegan.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for frizzy hair\u003c\/h2\u003e\r\n\u003cp\u003eFrizz happens when the hair's cuticle lifts and lets moisture in, leaving hair looking puffy, rough and hard to manage, especially in humidity, and heat styling and colour-treating add to the challenge. This shampoo smooths the cuticle with camellia and shea butter, sealing the surface for lasting smoothness and frizz control, while helping to shield your colour from heat styling. Used as the first step, it keeps frizzy, coloured hair sleeker, softer and more manageable.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply to wet hair and massage into the scalp and lengths, working up a lather. Rinse thoroughly and repeat if needed, then follow with the matching Smooth Perfection conditioner for the full smoothing system. You'll find the matching conditioner and more in our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone with frizzy, unruly or humidity-prone colour-treated hair who wants lasting smoothness, easier styling and a sleek blowout, with colour protection built in. It's 100% vegan, like all of Pureology. We've been perfecting smooth, sleek styles for clients in Codsall for years, so we know how quickly frizz can take over, and a smoothing shampoo like this is the perfect foundation for keeping hair sleek between salon visits.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your smoothing routine\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, use this shampoo as the first step in your Smooth Perfection routine, followed by the matching conditioner. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Pureology Smooth Perfection Shampoo to your routine and enjoy sleek, smooth, frizz-free, colour-protected hair. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52061301670181,"sku":"SD22765","price":25.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD22765-0.jpg?v=1780775307","url":"https:\/\/revivehairartists.co.uk\/products\/pureology-smooth-perfection-shampoo-266ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}