{"product_id":"pureology-hydrate-shampoo-266ml","title":"Pureology Hydrate Shampoo 266ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCreamy, luxurious shampoo that deeply hydrates normal to thick, dry, colour-treated hair\u003c\/li\u003e\r\n\u003cli\u003eThirst-quenching formula for superior moisture and touchable softness\u003c\/li\u003e\r\n\u003cli\u003eGently cleanses with a rich lather\u003c\/li\u003e\r\n\u003cli\u003eZeroSulfate and 100% vegan formula\u003c\/li\u003e\r\n\u003cli\u003eExtraordinary colour protection, with an aromatherapy blend of lavender, bergamot and patchouli\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eDeep, luxurious hydration for thirsty hair. \u003cstrong\u003ePureology Hydrate Shampoo 266ml\u003c\/strong\u003e is a creamy, luxurious shampoo made especially for normal to thick, dry, colour-treated hair, gently cleansing while flooding the hair with deep, thirst-quenching moisture. It delivers superior hydration and touchable softness with a rich, indulgent lather, so dry hair is left soft, smooth and deeply nourished, with your colour protected at the same time.\u003c\/p\u003e\r\n\u003cp\u003eThis is the richer member of the Hydrate family, ideal for normal to thick hair that needs proper moisture (where the lightweight Hydrate Sheer is made for finer hair). The thirst-quenching formula provides superior moisture and touchable softness, gently cleansing with a rich lather, and because it's Pureology, it delivers extraordinary colour protection thanks to the patented Antifade Complex. It's a ZeroSulfate formula too, finished with a signature aromatherapy blend of lavender, bergamot and patchouli, and like all of Pureology, it's 100% vegan.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for dry hair\u003c\/h2\u003e\r\n\u003cp\u003eDry, colour-treated hair lacks moisture, which is what leaves it feeling rough, looking dull and prone to damage, and harsh, sulfate-heavy shampoos strip it further. This creamy, ZeroSulfate shampoo is built differently, gently cleansing while delivering deep, thirst-quenching hydration and superior softness, with colour protection built in. Used as the first step in your routine, it keeps normal to thick, dry, coloured hair deeply hydrated, soft and vibrant.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply to wet hair and massage into the scalp and lengths, working up a rich lather. Rinse thoroughly and repeat if needed, then follow with the matching Hydrate conditioner. You'll find the matching conditioner and more in our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone with normal to thick, dry, colour-treated hair that needs deep, luxurious hydration and colour protection. If your hair is on the finer side, the lightweight Hydrate Sheer is the better fit, but for normal to thick hair that drinks up moisture, this richer Hydrate is ideal. It's ZeroSulfate and 100% vegan. We've been perfecting colour for clients in Codsall for years, so we know how much dry, coloured hair benefits from proper hydration, and a creamy shampoo like this is the perfect foundation for soft, hydrated hair between salon visits.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your hydrating routine\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, use this shampoo as the first step in your Hydrate routine, followed by the matching conditioner. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Pureology Hydrate Shampoo to your routine and enjoy soft, deeply hydrated, colour-protected hair. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52061302194469,"sku":"SD22748","price":25.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD22748-1.jpg?v=1780775741","url":"https:\/\/revivehairartists.co.uk\/products\/pureology-hydrate-shampoo-266ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}