{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-9-31-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 9.31 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 9.31, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 9.31 (very light blonde gold ash)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 9.31 60ml is a professional acidic pH demi-permanent colour in shade 9.31 — extends Montibello Éclat very light blonde level 9 coverage on Revive alongside the previously-introduced 9.21 (very light blonde ash iridescent) and 9.23 (very light blonde ash gold). Real distinct positioning within the Éclat range: this 9.31 features very light blonde base (9) with gold primary tone (.3) plus ash secondary tone (.1) — real progressive Éclat level 9 coverage expanding across the multi-tonal warm-dominant balanced category, mirroring the 7.31 mid blonde gold ash positioning at level 7. Real practical framing on shade 9.31 positioning: very light blonde base with gold + ash multi-tonal direction gives lightest warm-leaning blonde outcome with subtle clean balance — meaningful for clients wanting cleanest lightest multi-tonal blonde with warm golden dominance and slight ash refinement vs purely warm or heavily neutralised alternatives, or as lightest multi-tonal warm-dominant balanced toner for pre-lightened very light blonde hair wanting golden enhancement with hint of sophistication. Real distinct from the 9.23 cool-leaning balanced sibling (previously introduced — very light blonde ash gold): both share very light blonde base + gold\/ash multi-tonal components, but 9.31 gold primary (.3) gives warm-leaning overall balance vs 9.23 ash primary (.2) which gives cool-leaning overall balance — real customer choice within the 9.X3 gold-ash balanced range based on overall warmth preference at the lightest level. Real progressive Éclat very light blonde level 9 range coverage now includes cool-dominant (9.21 ash iridescent), cool-leaning balanced (9.23 ash gold), and warm-leaning balanced (9.31 gold ash this product) multi-tonal options — real substantial customer choice at the lightest level across the cool-warm multi-tonal spectrum.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 9.31 (very light blonde gold ash)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eGold-ash multi-tonal warm-balanced direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eVery light blonde level 9 Éclat category expansion\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 9.31: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 9.31 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 9.31 shade use scenarios: works well as very light blonde gold-ash direct application (for clients with very light blonde natural base wanting cleanest lightest multi-tonal warm-dominant balanced blonde outcome with golden enhancement and subtle clean balance), as lightest gold-ash multi-tonal warm-dominant balanced toner for pre-lightened very light blonde hair (for golden enhancement with hint of ash sophistication), or for clients whose skin tone benefits from the lightest gold-ash multi-tonal warm-leaning balanced direction vs purely warm or heavily neutralised alternatives. Real practical framing on gold + ash combined tonal direction: gold primary tone gives warm golden dominance while ash secondary tone gives subtle clean balance — combined gives lightest multi-tonal warm-leaning balanced result with expensive-looking golden character and slight refinement. Appropriate for clients wanting cleanest lightest multi-tonal blonde with warm golden preference and hint of sophistication vs flat single-tone alternatives. Real practical framing on base level 9 very light blonde positioning: very light blonde base suits clients with natural very light blonde colouring OR pre-lightened hair at very light blonde level (typically level 9-10 pre-lighten target) — for clients with darker natural bases wanting 9-level colour, appropriate pre-lightening service required before Éclat 9.31 application.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients with very light blonde natural or pre-lightened bases wanting cleanest lightest multi-tonal warm-dominant balanced blonde outcome — particularly clients wanting lightest multi-tonal blonde with warm golden enhancement and hint of ash sophistication vs purely warm or heavily neutralised alternatives, clients with pre-lightened very light blonde hair wanting level-matched lightest gold-ash multi-tonal warm-dominant balanced toner for golden character with subtle refinement, or salons doing regular lightest multi-tonal warm-leaning balanced blonde service work at the very light blonde level. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate gold-ash multi-tonal direction at the very light blonde level gives real distinct benefit for clients wanting expensive-looking cleanest lightest multi-tonal warm-dominant balanced blonde aesthetic — particularly effective for clients wanting warm golden preference with hint of clean balance. Real progressive Éclat range expansion within the Montibello brand on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vivid red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (mid blonde intense copper — vivid warm), 7.60 (mid blonde intense red violet — vivid cool), 7.78 (mid blonde intense violet — maximum vivid cool), 8.12 (light blonde ash iridescent — multi-tonal cool), 8.13 (light blonde ash gold — multi-tonal balanced), 8.2 (light blonde violet — single-tone cool), 8.3 (light blonde gold — single-tone soft warm), 8.4 (light blonde copper — single-tone bright warm), 8.58 (light blonde mahogany pearl — multi-tonal sophisticated warm), 9.21 (very light blonde ash iridescent — lightest multi-tonal cool), 9.23 (very light blonde ash gold — lightest multi-tonal cool-balanced), 9.31 (this product — very light blonde gold ash — lightest multi-tonal warm-balanced), plus additional 11 Éclat shades for future range coverage — real substantial progressive customer choice spanning 5 through 9 base levels and diverse natural, vivid, balanced, multi-tonal, single-tone, sophisticated, and very light blonde level 9 options across the warm\/cool spectrum.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety. Real practical framing on 9.31 gold-ash tonal positioning: gold-ash combined tone gives warm golden character with subtle clean balance — appropriate for clients wanting expensive-looking cleanest lightest multi-tonal warm-dominant balanced blonde result vs purely warm or heavily neutralised alternatives. Real practical framing on gold + ash tone interaction: gold warm dominance works synergistically with ash subtle balance — the warm-leaning balanced interplay between primary and secondary tones creates sophisticated lightest multi-tonal golden effect with hint of refinement. Comprehensive colour theory understanding for appropriate multi-tonal outcome prediction at the very light blonde level matters. Real practical framing on base level 9 very light blonde positioning: very light blonde base suits clients with natural very light blonde colouring OR pre-lightened hair at very light blonde level — for clients with darker natural bases wanting 9-level colour, appropriate pre-lightening service required. Real critical practical framing on very light blonde hair porosity: very light blonde hair (natural or pre-lightened) typically has high porosity — colour uptake is stronger and faster than on less porous darker levels. Appropriate application speed, section size, processing time, and post-colour treatment for porous hair all matter for successful very light blonde colour outcomes. Real practical framing on 9.31 vs 9.23\/9.21\/8.13\/8.12\/8.2\/8.3\/8.4\/8.58 shade selection: 9.31 (this product) gives lightest multi-tonal gold-ash warm-dominant balanced direction vs 9.23 (very light blonde ash gold — cool-balanced lightest multi-tonal), 9.21 (very light blonde ash iridescent — cool-dominant lightest multi-tonal), 8.13 (light blonde ash gold — balanced multi-tonal at light level), and the level 8 single-tone options (8.12 ash iridescent, 8.2 violet, 8.3 gold, 8.4 copper, 8.58 mahogany pearl) — comprehensive client consultation about specific tonal preference (lightest multi-tonal warm-dominant balanced vs lightest multi-tonal cool\/balanced or light level multi-tonal\/single-tone alternatives) and personal style suitability for warm golden character with subtle refinement at the very light level supports appropriate shade selection. Real practical framing on lightest multi-tonal warm-dominant balanced blonde service positioning: for salons wanting to communicate lightest multi-tonal warm-dominant balanced blonde service capability vs purely warm\/cool or single-tone very light blonde alternatives, shades like 9.31 with clear gold-ash combined tonal direction support this positioning — meaningful for client demographic wanting expensive-looking cleanest lightest multi-tonal warm-leaning balanced blonde aesthetic. Real practical framing on gold-ash multi-tonal warm-dominant balanced toner service positioning: gold-ash multi-tonal warm-dominant balanced toner service for pre-lightened very light blondes wanting golden enhancement with hint of ash sophistication is specific Éclat service scenario — appropriate gold-ash multi-tonal warm-dominant balanced toner options at very light blonde level (9.31) support lightest multi-tonal warm-leaning balanced blonde toner service capability. Real practical framing on gold-ash multi-tonal warm-dominant balanced fade cycle: gold-ash multi-tonal warm-dominant balanced typically fades through gradually-muting clean golden stages allowing subtle warm-leaning balanced effect to remain present across fade cycle vs purely warm tones fading more quickly — appropriate client expectation management about sophisticated lightest multi-tonal warm-dominant balanced fade pattern supports satisfaction. Real practical framing on toner service pricing: gold-ash multi-tonal warm-dominant balanced toner service typically commands premium pricing vs standard single-tone toner alternatives — appropriate premium pricing acknowledges the advanced toning formulation and nuanced multi-tonal outcome at the very light blonde level. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, 7.60, 7.78, 8.12, 8.13, 8.2, 8.3, 8.4, 8.58, 9.21, 9.23, and 9.31 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage spanning natural tones, vivid tones (warm and cool), balanced tones, multi-tonal options (cool, balanced, and warm-dominant balanced), and single-tone options (cool, soft warm, bright warm) across 5 through 9 base levels — real substantial progressive customer choice supporting diverse client colour goals from light brown through very light blonde. Real practical framing on Éclat very light blonde level 9 range expansion: with 9.31 (this product — gold ash) now covered alongside 9.23 (ash gold) and 9.21 (ash iridescent), the Éclat level 9 category shows multi-tonal cool, balanced, and warm-dominant balanced positioning — verify additional level 9 tone direction variants (potentially 9.8 pearl) for comprehensive level 9 tone positioning coverage. Real practical framing on Éclat intermixable capability for gold-ash multi-tonal warm-dominant balanced toning at very light blonde level: 9.31 gold-ash shade works well as base for custom lightest multi-tonal warm-dominant balanced toner formulation — combining with 8.3 light blonde gold could bridge level 8-9 gold-dominant balanced toning for clients transitioning between light and very light warm blonde. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now spanning nineteen distinct shade variants across 5 through 9 base levels with diverse natural, vivid, balanced, multi-tonal (cool, balanced, warm-dominant balanced), single-tone, and very light blonde level 9 options — real substantial customer choice supporting nuanced client colour goal scenarios from light brown through very light blonde starting points. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, strong gold-ash multi-tonal warm-dominant balanced toning capability at the very light blonde level (this Éclat 9.31) supports comprehensive cleanest lightest multi-tonal warm-leaning balanced blonde service capability — meaningful for salons serving pre-lightened very light blonde clients wanting expensive-looking lightest multi-tonal warm-dominant balanced blonde results. Real practical framing on client aesthetic trend positioning: lightest multi-tonal warm-dominant balanced blonde aesthetic aligns with contemporary trend positioning around luxe clean dimensional blonde results with warm golden undertone and hint of refinement — meaningful for salons wanting to communicate contemporary trend-aware cleanest lightest multi-tonal warm-leaning balanced blonde service positioning vs dated purely warm or heavily neutralised very light blonde alternatives. Real practical framing on retail programme integration: for salons offering lightest multi-tonal warm-dominant balanced blonde service, coordinated retail programme (warm golden colour-depositing conditioners for between-service character, porosity-appropriate care products, warm-leaning neutral-tone-appropriate styling products) supports comprehensive at-home lightest multi-tonal warm-dominant balanced blonde maintenance optimised to the gold-ash multi-tonal toner service outcome on the most porous hair type.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645263700261,"sku":"CSME931","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME931-0.webp?v=1787337778","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-9-31-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}