{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-78-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.78 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.78, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.78 (mid blonde intense violet)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.78 60ml is a professional acidic pH demi-permanent colour in shade 7.78 — extends Montibello Éclat range coverage on Revive alongside the previously-covered Éclat variants (5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, 7.60). Real distinct positioning within the Éclat range: this 7.78 features mid blonde base (7) with intense violet double-digit tonal direction (.78 = intense violet in standard European colour convention where .7 = violet, .78 = intense violet) — real customer choice within the range adding vivid cool violet tone intensity vs the previous red violet (7.60) and warm vivid (6.66 red, 7.44 copper) options. Real practical framing on shade 7.78 positioning: mid blonde base with intense violet gives vibrant violet-toned blonde outcome — meaningful for clients wanting statement violet blonde aesthetic, maintenance service for vivid violet fashion colours, or as powerful anti-brassy\/anti-yellow toner for pre-lightened hair. Real distinct from the 7.60 intense red violet positioning (previously covered): both cool-toned vivid options but 7.78 gives purer violet direction vs the red-leaning violet of 7.60 — real subtle but meaningful distinction across specific vivid violet preferences. Real progressive Éclat range coverage on Revive continues expanding across fashion tone directions, now with intense violet (7.78) extending the red violet (7.60), red (6.66), and copper (7.44) vivid options — real substantial coverage across the vivid cool-to-warm spectrum.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.78 (mid blonde intense violet)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eIntense violet tonal direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eAlso available in 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, 7.60, and other Éclat shades\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.78: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.78 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.78 shade use scenarios: works well as mid blonde intense violet direct application (for clients with mid blonde natural base wanting vivid violet blonde outcome), as maintenance service for existing vivid violet fashion colour clients (real coordinated benefit — vivid violet tones typically high-maintenance requiring regular refresh), or as powerful anti-brassy\/anti-yellow toner over pre-lightened hair for clients wanting cleanest possible cool blonde aesthetic. Real practical framing on intense violet vs subtler violet alternatives: the .78 double-digit intense violet gives maximum vividness — for subtler violet positioning, .7 single-digit alternatives (verify Éclat 7.7 availability) would give more moderate violet effect. Real practical framing on violet colour service considerations: violet tones have specific service considerations — violet pigments typically fade faster than natural tones, clients may need more frequent maintenance service to retain vividness. Appropriate client expectation management about violet commitment level supports satisfaction across service intervals.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients wanting vivid violet blonde results, clients with existing vivid violet fashion colour wanting maintenance service, OR clients with pre-lightened hair wanting maximum brassy tone neutralisation — particularly clients wanting statement violet aesthetic, clients whose personal style suits bold cool-toned vivid results, salons doing regular vivid violet colour maintenance across blonde base levels, or salons specialising in ultra clean cool blonde results. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know vivid violet colour service has specific client demographic — clients specifically seeking vivid violet results vs subtle enhancement alternatives. Real progressive customer choice within the Montibello Éclat range on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vivid red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (mid blonde intense copper — vivid warm), 7.60 (mid blonde intense red violet — vivid cool), 7.78 (this product — mid blonde intense violet — maximum vivid cool), plus additional 20 Éclat shades for future range coverage — real substantial progressive customer choice spanning natural tones, vivid fashion tones, and balanced directions across core 6 and 7 base levels.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety — particularly critical for vivid violet service scenarios where colour staining risk is high. Real practical framing on 7.78 shade specific technical positioning: the double-digit .78 intense violet tonal direction gives maximum violet vividness — appropriate consultation about violet intensity preference matters. For subtler violet direction, .7 single-digit alternatives would give more moderate violet effect. Real critical practical framing on vivid violet colour staining: vivid violet pigments have very high skin staining risk — appropriate use of petroleum jelly barrier, appropriate service technique, and appropriate tint stain remover use supports professional service presentation. Real critical practical framing on vivid violet colour clothing\/salon surface protection: appropriate client gowning, appropriate salon surface protection, and appropriate technique to prevent colour drips matter — vivid violet colour stains vs light-coloured surfaces are particularly challenging to remove. Real practical framing on violet fade cycle considerations: violet tones typically fade faster than natural tones — appropriate client expectation management about violet longevity and maintenance service frequency matters. Violet demi-permanent colour typically fades through lighter\/more muted violet stages before fully fading — appropriate client education about fade pattern supports satisfaction. Real practical framing on colour service pricing for vivid violet scenarios: vivid violet colour service typically requires more frequent maintenance vs natural tone alternatives — appropriate colour service pricing acknowledges the higher frequency service scheduling. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, 7.60, and 7.78 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage spanning natural tones, vivid warm tones (6.66 red, 7.44 copper), vivid cool tones (7.60 red violet, 7.78 violet), and balanced directions across core 6 and 7 base levels — real substantial progressive customer choice supporting diverse client colour goals. Real practical framing on maximum vivid cool tone positioning: for salons wanting to communicate ultimate vivid cool tone colour capability, 7.78 intense violet represents the strongest cool vivid direction within the Éclat range — meaningful for reaching clients wanting cleanest possible cool-toned vivid blonde aesthetic vs subtler vivid cool alternatives. Real practical framing on vivid violet colour service client demographic considerations: vivid violet colour service has distinct client demographic — clients specifically choosing vivid violet aesthetic often demonstrate very strong colour commitment, meaningful for retail programme opportunity (colour maintenance products, violet tone colour care products, violet tone styling products) supporting the specific vivid violet colour service outcome. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now spanning ten distinct shade variants across core 6 and 7 base levels with diverse natural, maximum vivid cool, vivid warm, and balanced tone options — real substantial customer choice supporting nuanced client colour goal scenarios. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, maximum vivid violet colour capability (this Éclat 7.78) supports specific client demographic wanting ultimate violet colour results across blonde starting bases — meaningful for salon service positioning targeting vivid cool tone aesthetic preferences vs natural tone or subtler vivid cool tone service positioning alone. Real practical framing on vivid violet colour service retail integration: for salons offering vivid violet colour service, coordinated retail programme (violet tone colour maintenance products for at-home longevity, colour-safe care products, violet tone colour-depositing conditioners, violet tone styling products) supports comprehensive violet colour retention capability across the client's full service cycle.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645262782757,"sku":"CSME778","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME778-0.webp?v=1787336583","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-78-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}