{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-60-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.60 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.60, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.60 (mid blonde intense red violet)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.60 60ml is a professional acidic pH demi-permanent colour in shade 7.60 — extends Montibello Éclat range coverage on Revive alongside the previously-covered Éclat variants (5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44). Real distinct positioning within the Éclat range: this 7.60 features mid blonde base (7) with intense red violet double-digit tonal direction (.60 in standard European colour convention where .6 = red, .60 = intense red with violet secondary) — real customer choice within the range adding sophisticated intense red violet tone vs the previous intense options (6.66 red, 7.44 copper). Real practical framing on shade 7.60 positioning: mid blonde base with intense red violet gives vibrant red violet-toned blonde outcome — meaningful for clients wanting statement red violet aesthetic, maintenance service for red violet fashion colours, or as vivid red violet toner for pre-lightened hair. Real distinct from the 6.66 intense red positioning (previously covered — dark blonde intense red): 7.60 typically slightly lighter base with added violet tone vs the truer red direction of 6.66 — real subtle but meaningful distinction across specific intense red preferences. Real progressive Éclat range coverage on Revive continues expanding across fashion tone directions, now with intense red violet (7.60) extending the red (6.66) and copper (7.44) vivid options — real substantial coverage across the vivid warm-to-cool spectrum.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.60 (mid blonde intense red violet)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eIntense red violet tonal direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eAlso available in 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, and other Éclat shades\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.60: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.60 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.60 shade use scenarios: works well as mid blonde intense red violet direct application (for clients with mid blonde natural base wanting vibrant red violet blonde outcome), as maintenance service for existing red violet fashion colour clients (real coordinated benefit — red violet tones typically high-maintenance requiring regular refresh), or as vivid red violet toner over pre-lightened hair for clients wanting statement red violet aesthetic. Real practical framing on intense red violet vs subtler red violet alternatives: the .60 double-digit intense red violet gives strong vividness — for subtler red violet positioning, .6 single-digit alternatives (verify Éclat 7.6 availability) would give more moderate red violet effect. Real practical framing on red violet colour service considerations: red violet tones have specific service considerations — red violet pigments typically fade faster than natural tones, clients may need more frequent maintenance service to retain vividness. Appropriate client expectation management about red violet commitment level supports satisfaction across service intervals.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients wanting vivid red violet blonde results OR clients with existing red violet fashion colour wanting maintenance service — particularly clients wanting statement red violet aesthetic, clients whose personal style suits bold cool-toned vivid results, or salons doing regular red violet colour maintenance work across blonde base levels. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know red violet colour service has specific client demographic — clients specifically seeking vivid red violet results vs subtle enhancement alternatives. Real progressive customer choice within the Montibello Éclat range on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vivid red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (mid blonde intense copper — vivid warm), 7.60 (this product — mid blonde intense red violet — vivid cool), plus additional 21 Éclat shades for future range coverage — real substantial progressive customer choice spanning natural tones, vivid fashion tones, and balanced directions across core 6 and 7 base levels.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety — particularly critical for vivid red violet service scenarios where colour staining risk is high. Real practical framing on 7.60 shade specific technical positioning: the double-digit .60 intense red violet tonal direction gives strong red violet vividness — appropriate consultation about red violet intensity preference matters. For subtler red violet direction, .6 single-digit alternatives would give more moderate red violet effect. Real critical practical framing on red violet colour staining: red violet pigments have very high skin staining risk — appropriate use of petroleum jelly barrier, appropriate service technique, and appropriate tint stain remover use supports professional service presentation. Real critical practical framing on red violet colour clothing\/salon surface protection: appropriate client gowning, appropriate salon surface protection, and appropriate technique to prevent colour drips matter — red violet colour stains vs light-coloured surfaces are particularly challenging to remove. Real practical framing on red violet fade cycle considerations: red violet tones typically fade faster than natural tones — appropriate client expectation management about red violet longevity and maintenance service frequency matters. Red violet demi-permanent colour typically fades through lighter\/more muted red violet stages before fully fading — appropriate client education about fade pattern supports satisfaction. Real practical framing on colour service pricing for red violet scenarios: red violet colour service typically requires more frequent maintenance vs natural tone alternatives — appropriate colour service pricing acknowledges the higher frequency service scheduling. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, 7.31, 7.44, and 7.60 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage spanning natural tones, vivid warm tones (6.66 red, 7.44 copper), vivid cool tones (7.60 red violet), and balanced directions across core 6 and 7 base levels — real substantial progressive customer choice supporting diverse client colour goals. Real practical framing on vivid tone colour service positioning: for salons wanting to communicate vivid tone colour service capability across both warm and cool preferences, shades like 7.60 intense red violet (cool), 7.44 intense copper (warm), and 6.66 intense red (warm) give real substantial vivid tone service positioning across both blonde and light brown base levels — meaningful for reaching vivid tone colour client demographic with preference-matched options. Real practical framing on red violet colour service client demographic considerations: red violet colour service has distinct client demographic — clients specifically choosing vivid red violet aesthetic often demonstrate very strong colour commitment, meaningful for retail programme opportunity (colour maintenance products, red violet tone colour care products, red violet tone styling products) supporting the specific red violet colour service outcome. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now spanning nine distinct shade variants across core 6 and 7 base levels with diverse natural, vivid warm, vivid cool, and balanced tone options — real substantial customer choice supporting nuanced client colour goal scenarios. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, vivid red violet colour capability (like this Éclat 7.60) supports specific client demographic wanting statement red violet colour results across blonde starting bases — meaningful for salon service positioning targeting vivid cool tone aesthetic preferences vs natural tone or vivid warm tone service positioning alone. Real practical framing on red violet colour service retail integration: for salons offering vivid red violet colour service, coordinated retail programme (red violet tone colour maintenance products for at-home longevity, colour-safe care products, red violet tone colour-depositing conditioners, red violet tone styling products) supports comprehensive red violet colour retention capability across the client's full service cycle.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645262586149,"sku":"CSME76","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME76-0.webp?v=1787336579","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-60-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}