{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-31-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.31 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.31, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.31 (mid blonde gold ash)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.31 60ml is a professional acidic pH demi-permanent colour in shade 7.31 — extends Montibello Éclat range coverage on Revive alongside the previously-covered Éclat variants (5.77, 6.3, 6.66, 6.88, 7.21, 7.23). Real distinct positioning within the Éclat range: this 7.31 features mid blonde base (7) with gold primary tone (.3) plus ash secondary tone (.1) — real customer choice within the range adding warm-cool balanced positioning combining warm gold and cool ash directions in single shade. Real practical framing on shade 7.31 positioning: mid blonde base with balanced gold-ash multi-tonal direction gives warm-dominant blonde outcome with slight coolness for balance — meaningful for clients wanting warm golden blonde with subtle cool aspect to avoid going overly warm\/brassy, or clients wanting primarily warm golden toner with slight cool balance. Real distinct from the 7.23 sibling (previously covered — mid blonde ash gold): both share mid blonde base + gold\/ash multi-tonal direction, but 7.31 gold primary (.3) gives warmer overall outcome vs 7.23 ash primary (.2) which gives cooler overall outcome — real customer choice within the 7.X3 gold-ash range based on overall warmth preference. Real progressive Éclat range coverage on Revive continues expanding across the multi-tonal secondary shade family, now with both cool-dominant (7.23) and warm-dominant (7.31) gold-ash balanced options.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.31 (mid blonde gold ash)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eBalanced gold-ash multi-tonal direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eAlso available in 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, and other Éclat shades\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.31: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.31 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.31 shade use scenarios: works well as mid blonde gold-ash direct application (for clients with mid blonde natural base wanting warm-dominant golden blonde with slight cool balance), as warm-dominant toner for pre-lightened mid-blonde hair (for creating golden blonde outcome without going overly brassy\/warm), or for clients whose skin tone benefits from the warm gold direction primarily with slight coolness for balance vs pure warm alternatives. Real practical framing on gold + ash combined direction: gold gives warm golden positioning while ash gives cool balance — combined gives warm-dominant outcome that avoids extremes, meaningful for clients wanting golden blonde with slight sophistication vs pure gold alternatives. Real practical framing on 7.23 vs 7.31 distinction: both mid blonde gold+ash balanced, but 7.23 ash-dominant (cool-leaning balanced) vs 7.31 gold-dominant (warm-leaning balanced) — real customer choice within the same tonal directions based on overall warmth preference.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients with mid-blonde natural or pre-lightened bases wanting warm-dominant gold-ash blonde outcome — particularly clients wanting golden blonde with slight coolness for balance vs pure gold alternatives, clients with pre-lightened mid-blonde hair wanting warm-leaning natural-looking toner, or salons doing regular warm-blonde service work. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know warm-dominant balanced tonal direction gives golden outcomes with slight sophistication vs extreme warm alternatives — real customer choice supporting clients wanting golden blonde with hint of refinement. Real progressive customer choice within the Montibello Éclat range on Revive: 5.77 (cool violet), 6.3 (warm gold), 6.66 (vibrant red), 6.88 (sophisticated pearl), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (this product — mid blonde gold ash — warm-balanced), plus additional 23 Éclat shades for future range coverage — real substantial progressive customer choice.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment and appropriate technique matter for colour service safety. Real practical framing on 7.31 balanced tonal positioning: balanced gold-ash direction gives warm-dominant blonde outcome with slight cool sophistication — meaningful for clients wanting golden blonde with subtle refinement vs excessively warm pure gold alternatives. Real practical framing on gold + ash multi-tonal outcome prediction: dual tonal direction requires comprehensive colour theory understanding for appropriate outcome prediction — the gold direction dominates for warm golden outcome while the ash direction adds subtle coolness for balanced refinement. Real practical framing on base level 7 mid blonde positioning: same base level considerations as 7.21\/7.23 previously covered — mid blonde base suits clients with natural mid-blonde colouring OR pre-lightened hair at mid-blonde level. For clients with darker natural bases wanting 7-level colour, appropriate pre-lightening service required. Real practical framing on 7.23 vs 7.31 shade selection: both give mid blonde balanced gold+ash outcome but with different dominant direction: 7.23 (ash-dominant) suits clients wanting cool-leaning balanced outcome, 7.31 (this product — gold-dominant) suits clients wanting warm-leaning balanced outcome. Comprehensive client consultation about specific warmth preference supports appropriate shade selection. Real practical framing on warm-blonde service positioning: warm-blonde service typically accounts for substantial proportion of blonde service market — appropriate warm-blonde shade positioning (like 7.31) supports comprehensive warm-blonde service delivery capability. Real practical framing on golden blonde aesthetic trend positioning: golden blonde aligns with contemporary trend positioning around expensive-looking luxury blonde aesthetics — meaningful for salons wanting to communicate trend-aware golden colour service positioning. Real practical framing on warm-blonde fade cycle considerations: warm golden tones typically fade slower than cool tones — appropriate client expectation management about golden blonde longevity supports satisfaction across service intervals. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 5.77, 6.3, 6.66, 6.88, 7.21, 7.23, and 7.31 (this product) now covered on Revive, the Éclat range shows substantial tonal direction coverage plus multiple primary\/secondary tone balancing options within same level (7.23 ash-gold vs 7.31 gold-ash) — real substantial progressive customer choice supporting nuanced warm vs cool preference scenarios. Real practical framing on gold-ash balanced shade family coverage: with 7.23 (cool-dominant ash-gold) and 7.31 (this product — warm-dominant gold-ash) both covered, the mid blonde gold-ash balanced family shows real coverage across warm and cool-leaning preferences — verify additional 7.X3 variants (potentially with different tone strengths like 7.32 vs 7.33) for comprehensive gold-ash balanced coverage. Real practical framing on Éclat intermixable capability across gold-ash family: mid blonde gold-ash shades work well as base for custom mixing — combining 7.23 + 7.31 in appropriate ratios could give bespoke balanced outcomes across the cool-to-warm spectrum within the gold-ash balanced category. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now covering seven distinct shade variants across multiple base levels and diverse tonal directions with nuanced dominant tone variations — real substantial customer choice supporting preference-optimised colour outcomes. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, warm-dominant balanced blonde service capability (like this Éclat 7.31) supports comprehensive service capability for golden-blonde-preferring client demographic — meaningful for salons serving clients wanting on-trend expensive-looking golden blonde results. Real practical framing on retail programme integration: for salons offering warm-dominant balanced blonde service, coordinated retail programme (gentle purple shampoos for subtle warmth refinement between services, colour retention products, golden-tone-appropriate styling products) supports comprehensive at-home colour care optimised to the warm-dominant balanced tonal outcome.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645262455077,"sku":"CSME731","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME731-0.webp?v=1787336292","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-31-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}