{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-11-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 7.11 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.11, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.11 (mid blonde ash intense)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 7.11 60ml is a professional acidic pH demi-permanent colour in shade 7.11 — expands Montibello Éclat range coverage on Revive across the mid blonde level 7 category, building on the natural 7 shade and diverse level 7 cool, balanced, and vivid variants previously introduced. Real distinct positioning within the Éclat range: this 7.11 features mid blonde base (7) with ash double-digit tonal direction (.11) — real progressive Éclat level 7 coverage expanding across the intense cool category, complementing the existing level 7 natural, cool-iridescent, cool-balanced, warm-balanced, vivid warm, vivid cool, and maximum vivid cool offerings for a truly comprehensive mid blonde palette. Real practical framing on shade 7.11 positioning: mid blonde base with double-digit ash tone gives strong anti-warmth refinement at level 7 depth — meaningful for clients wanting powerful brassiness elimination in mid blonde colouring vs gentler or warmer alternatives, or as mid blonde intense ash overlay for pre-lightened level 7 bases wanting maximum cool direction. Real practical framing on double-digit ash tonal direction: double-digit ash tone (.11) gives boldest possible anti-warmth effect at level 7, substantially stronger than single-digit 7.1 alternative — appropriate for clients wanting supreme cool refinement in mid blonde canvas vs subtler ash variants. Intense cool offering expands Éclat's level 7 mid blonde palette with peak brassiness neutralisation power to round out the full tonal spectrum at the central blonde depth. Real technical consistency with the wider Éclat range: same acidic pH 6.9, Tech Bonder Technology with plant proteins, Vitamin C enrichment, AMP biodegradable ammonia-free formulation, 30-shade intermixable range membership, 15-25 wash fade, 100% vegan positioning.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 7.11 (mid blonde ash intense)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eIntense ash double-digit cool direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eMid blonde level 7 Éclat category expansion\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 7.11: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 7.11 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 7.11 shade use scenarios: works well as mid blonde double-digit ash direct application (for clients with mid blonde natural base wanting strong anti-warmth refinement at level 7 depth), as mid blonde intense ash overlay for pre-lightened level 7 bases (for maximum cool direction in mid blonde fashion colouring), or for clients whose personal style preference benefits from the powerful brassiness elimination in mid blonde canvas vs gentler or warmer alternatives. Real practical framing on double-digit ash tonal direction: double-digit ash tone gives boldest possible anti-warmth effect at level 7, substantially stronger than single-digit 7.1 alternative — appropriate for clients wanting supreme cool refinement in mid blonde canvas vs subtler ash variants. Intense ash effect ideal for maximum mid blonde brassiness neutralisation. Real practical framing on base level 7 mid blonde positioning: mid blonde base suits clients with natural mid blonde colouring OR pre-lightened hair at mid blonde level (level 7 pre-lighten target) — for clients with darker natural bases wanting 7-level colour, appropriate pre-lightening service required before Éclat 7.11 application.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients with mid blonde natural or pre-lightened bases wanting strong anti-warmth refinement at level 7 depth — particularly clients wanting powerful brassiness elimination in mid blonde colouring vs gentler or warmer alternatives, clients with pre-lightened mid blonde hair wanting level-matched intense ash overlay for maximum cool direction in mid blonde fashion colouring, or salons doing regular supreme brassiness neutralisation service work at the central blonde level. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate double-digit ash tonal direction at the mid blonde level gives real distinct benefit for clients wanting boldest possible cool refinement in mid blonde canvas — particularly effective for clients with strong anti-warmth personal style preference. Real progressive Éclat range expansion within the Montibello brand on Revive: 3 (dark brown), 5 (light brown), 5.60 (light brown intense red violet — vivid cool), 5.77 (light brown cool violet), 6.3 (dark blonde warm gold), 6.66 (dark blonde vivid red), 6.88 (dark blonde sophisticated pearl), 7 (mid blonde), 7.11 (this product — mid blonde ash intense — intense cool), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (mid blonde intense copper — vivid warm), 7.60 (mid blonde intense red violet — vivid cool), 7.78 (mid blonde intense violet — maximum vivid cool), 8.12 (light blonde ash iridescent — multi-tonal cool), 8.13 (light blonde ash gold — multi-tonal balanced), 8.16 (light blonde ash red — multi-tonal cool red), 8.2 (light blonde violet — single-tone cool), 8.3 (light blonde gold — single-tone soft warm), 8.4 (light blonde copper — single-tone bright warm), 8.58 (light blonde mahogany pearl — multi-tonal sophisticated warm), 9 (very light blonde), 9.21 (very light blonde ash iridescent — lightest multi-tonal cool), 9.23 (very light blonde ash gold — lightest multi-tonal cool-balanced), 9.31 (very light blonde gold ash — lightest multi-tonal warm-balanced), 9.45 (very light blonde intense copper — lightest vivid bright warm), 10.02 (ultra light blonde natural violet — lightest natural violet-toned cool), 10.1 (ultra light blonde ash — lightest single-tone cool), 10.13 (ultra light blonde ash gold — lightest multi-tonal cool-balanced), 10.16 (ultra light blonde ash red — lightest multi-tonal cool red), 10.52 (ultra light blonde mahogany iridescent — lightest multi-tonal sophisticated warm), completing the full Éclat 30-shade intermixable range — real comprehensive progressive customer choice spanning 3 through 10 base levels and diverse natural, vivid (including intense options at light brown and mid blonde levels), balanced, multi-tonal (including light and ultra light options across the complete cool-warm spectrum), single-tone (including lightest and now boldest level 7 options), intense cool, sophisticated, and level 3-10 options across the full tonal palette.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety. Real practical framing on 7.11 double-digit ash tonal positioning: double-digit ash tone gives boldest possible anti-warmth effect at level 7, substantially stronger than single-digit 7.1 alternative — appropriate for clients wanting supreme cool refinement in mid blonde canvas vs subtler ash variants. Real practical framing on double-digit ash tone level interaction: double-digit ash anti-warmth effect substantially stronger at level 7 vs level 5 or 6 double-digit ash — the brassiness neutralisation and coolness of double-digit ash amplifies significantly at mid blonde vs light or dark blonde depth. Comprehensive colour theory understanding for appropriate level 7 double-digit ash tonal outcome prediction matters. Real practical framing on base level 7 mid blonde positioning: mid blonde base suits clients with natural mid blonde colouring OR pre-lightened hair at mid blonde level — for clients with darker natural bases wanting 7-level colour, appropriate pre-lightening service required. Real critical practical framing on porosity profile for intense ash toning: natural level 7 mid blonde typically has balanced porosity profile receptive to intense ash tonal deposit, pre-lightened level 7 bases can have higher porosity needing adjusted ash toner application and processing — comprehensive hair condition assessment during client consultation matters for optimal intense ash toning outcomes on varied mid blonde starting points. Real practical framing on 7.11 vs 7\/7.1\/7.21\/7.23 shade distinction: 7.11 (this product) gives double-digit intense ash cool direction at level 7 for maximum brassiness elimination vs 7 (mid blonde) as natural mid blonde foundation, 7.1 (mid blonde ash — when introduced) as single-digit moderate ash option, 7.21 (mid blonde ash iridescent) as cool-iridescent variant, and 7.23 (mid blonde ash gold) as cool-balanced alternative — comprehensive client consultation about specific tonal preference (supreme cool refinement vs natural, gentler ash, cool-iridescent, or cool-balanced alternatives) and personal style suitability for bold ash effect supports appropriate mid blonde shade selection between 7.11, 7, 7.1, 7.21, and 7.23. Real practical framing on mid blonde intense ash toning service positioning: for salons wanting to communicate mid blonde intense ash toning capability with maximum anti-warmth refinement vs subtler or warmer blonde alternatives, shades like 7.11 with clear double-digit ash direction support this positioning — meaningful for client demographic wanting supreme brassiness neutralisation in rich mid blonde canvas. Real practical framing on double-digit ash toner service positioning: double-digit ash toner service for pre-lightened mid blonde bases wanting maximum cool direction in mid blonde fashion colouring is specific Éclat service scenario — appropriate double-digit ash toner option at mid blonde level (7.11) supports intense ash overlay toning service capability. Real practical framing on double-digit ash fade cycle: double-digit ash tones typically retain strong anti-warmth effect across fade cycle while revealing underlying mid blonde canvas vs single-digit ash tones fading more quickly toward base — appropriate client expectation management about powerful cool blonde longevity rather than dramatic fade pattern supports satisfaction. Real practical framing on intense ash toner service pricing: double-digit ash toner service often commands premium pricing as maximum brassiness neutralisation upgrade vs included with pre-lightening — bolder ash pigment load, longer processing time, and stronger underlying warmth neutralisation than single-digit or iridescent alternatives typically inform standalone rather than bundled pricing approach for supreme mid blonde cool refinement. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 3, 5, 5.60, 5.77, 6.3, 6.66, 6.88, 7, 7.11 (this product), 7.21, 7.23, 7.31, 7.44, 7.60, 7.78, 8.12, 8.13, 8.16, 8.2, 8.3, 8.4, 8.58, 9, 9.21, 9.23, 9.31, 9.45, 10.02, 10.1, 10.13, 10.16, and 10.52 now fully covered on Revive, the complete 30-shade Éclat range shows comprehensive tone coverage across natural dark brown through ultra light blonde plus vivid fashion tones (warm and cool, including intense options at light brown and mid blonde levels), balanced tones, multi-tonal options (including light and ultra light alternatives across the complete cool-warm spectrum), single-tone options (cool, soft warm, bright warm, including lightest level bold and now intense level 7 options), intense cool, natural violet-toned, nuanced ash-gold multi-tonal, and opulent mahogany-iridescent multi-tonal sophisticated warm ultra light blonde from level 3 through 10 — real comprehensive customer choice supporting diverse client colour goals from darkest to ultra-lightest starting points. Real practical framing on Éclat level 7 mid blonde intense cool tone coverage: with 7.11 (this product — intense ash) now covered alongside 7.21 (ash iridescent), 7.60 (intense red violet), and 7.78 (intense violet), the Éclat level 7 category offers mid blonde intense cool quartet — double-digit maximum brassiness neutralisation, cool-iridescent, vivid violet, and maximum vivid violet options for powerful cool preference at central blonde depth. Real practical framing on Éclat intermixable capability for intense ash formulation at mid blonde level: 7.11 double-digit ash shade works well as base for custom mid blonde powerful cool blend — combining with 8.1 light blonde single-digit ash (when introduced) could bridge level 7-8 bold-meets-moderate ash fusion for clients wanting cohesive powerful-to-gentle ash progression. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now fully complete across thirty distinct shade variants spanning level 3 through 10 with diverse natural, vivid (warm and cool, including intense options at light brown and mid blonde depths), balanced, multi-tonal (cool, balanced, sophisticated warm, cool red), single-tone (including intense level 7 ash), darkest to ultra-lightest natural, fashion tone, intense cool, natural violet-toned, nuanced ash-gold, and opulent mahogany-iridescent options — real comprehensive customer choice supporting fully preference-matched client colour goal scenarios from darkest to ultra-lightest starting points. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, strong double-digit ash tonal capability at the mid blonde level (this Éclat 7.11) supports comprehensive intense ash overlay toning service capability — meaningful for salons serving mid blonde clients wanting\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645262258469,"sku":"CSME711","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME711-0.webp?v=1787339883","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-7-11-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}