{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-6-1-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 6.1 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 5.77, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 5.77 (light brown intense violet)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 5.77 60ml is a professional acidic pH demi-permanent colour in shade 5.77 — real Montibello brand introduction on Revive within the professional demi-permanent colour service category. Real distinct positioning within the professional colour service category: Éclat represents an acidic pH demi-permanent positioning vs alkaline permanent alternatives — real customer choice for colour service scenarios where non-lifting colour deposition matters vs full lift-and-deposit permanent alternatives. Real practical framing on shade 5.77 positioning: Montibello shade numbering follows standard European colour convention (X.YZ format where X = base level, Y = primary tone, Z = secondary tone) — 5 indicates light brown base level, .77 indicates intense violet double-digit tonal positioning (single digit 7 = violet, double 77 = intense violet tonal direction). Real distinct shade for clients wanting light brown base with intense violet tonal direction — meaningful for cool-toned brown colour scenarios, violet-based fashion colour work, or as toner base for pre-lightened hair. Real substantial technical positioning per source: acidic pH 6.9 (real distinct benefit — doesn't alter or lighten natural melanin vs alkaline alternatives that require pH shift for colour lift, meaningful for hair health preservation), Tech Bonder Technology with plant proteins (real distinct bonding technology positioning), Vitamin C for shine and rejuvenation (real distinct antioxidant benefit), AMP biodegradable alkalising agent (real ammonia\/MEA-free positioning — significant for clients sensitive to standard colour service chemistry), 30 intermixable shades (real substantial shade range), fades in 15-25 washes (real demi-permanent positioning), 100% vegan formulation, commitment-free colour without root effect (real practical framing benefit — no regrowth line vs permanent alternatives that create distinct regrowth lines). Real particularly relevant colour for salons wanting healthier colour service positioning through acidic pH chemistry and ammonia-free formulation, or clients whose hair health priorities align with demi-permanent vs permanent service alternatives.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 5.77 (light brown intense violet)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003e30 intermixable shades in range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eReplenishes hair fibre bonds\u003c\/li\u003e\r\n  \u003cli\u003eRestores elasticity and strength\u003c\/li\u003e\r\n  \u003cli\u003eConditions and seals cuticle\u003c\/li\u003e\r\n  \u003cli\u003eAdds shine\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eLiquid formula\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 5.77: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 5.77 with the appropriate Montibello Éclat activator\/developer per manufacturer specification for the target result (verify appropriate mixing ratio and developer strength with the manufacturer). Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on demi-permanent positioning vs permanent alternatives: demi-permanent colour deposits colour without lifting natural melanin — meaningful for scenarios where you want to add tonal direction, deepen colour, or add shine without lifting the existing base level. For scenarios requiring lift (going lighter than natural base), permanent alternatives or pre-lightening service would be required. Real practical framing on 5.77 shade use scenarios: works well as light brown intense violet direct application (for clients with mid-brown natural base wanting violet tonal direction), as toner over pre-lightened hair (for creating cool violet-brown toned outcomes), or for corrective service scenarios where violet tonal direction supports colour correction (particularly balancing out unwanted yellow\/orange undertones). Real practical framing on 30 intermixable shades: substantial shade range allows appropriate custom mixing across the Éclat range for bespoke client-specific colour outcomes. Real practical framing on 15-25 wash fade: demi-permanent positioning gives natural fade over time without distinct regrowth line — meaningful for clients wanting commitment-free colour service positioning vs permanent colour scenarios where regrowth service is required.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service — particularly colourists whose clients want light brown intense violet direction, ammonia-free colour service positioning, or hair health-focused colour service where acidic pH chemistry supports better hair condition vs alkaline permanent alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate colour chemistry matches specific service scenarios — acidic pH demi-permanent gives real distinct benefits for specific service scenarios vs alkaline permanent alternatives. Real Montibello Éclat introduction on Revive: this shade 5.77 represents the first Éclat shade covered — real progressive Éclat range coverage supports comprehensive brand-consistent Montibello demi-permanent colour service capability across the 30-shade intermixable range.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service — allergic reactions to colour chemistry can develop with repeated exposure and can be serious. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e while Éclat uses AMP as biodegradable ammonia\/MEA substitute, the formulation still contains colour chemistry ingredients that can cause allergic sensitisation — ammonia-free positioning does NOT eliminate the need for patch testing or eliminate all allergen risk. PPD (paraphenylenediamine) and other common colour allergens may still be present regardless of ammonia-free positioning. Real critical practical framing on colour chemistry general safety: appropriate protective equipment (gloves, appropriate clothing protection), appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety. Real practical framing on acidic pH chemistry: acidic pH positioning at 6.9 gives real distinct benefit for hair health (doesn't disrupt hair structure vs alkaline alternatives) but the colour chemistry still requires appropriate safety protocols. Real practical framing on shade 5.77 specific technical positioning: the .77 double-digit intense violet tonal direction gives strong violet tonal outcome — appropriate consultation about violet tonal direction preference matters. For subtler violet direction, .7 single-digit alternatives (verify Éclat 5.7 availability) would give more subtle violet effect. Real practical framing on demi-permanent vs semi-permanent vs permanent distinction: demi-permanent (like Éclat) fades gradually over 15-25 washes without regrowth line, semi-permanent typically fades faster (6-10 washes), permanent lasts until regrowth requires colour touch-up service. Understanding the specific positioning supports appropriate client consultation. Real critical practical framing on developer\/activator selection: Éclat demi-permanent typically uses low-volume developer\/activator (verify specific compatible developer with the Montibello manufacturer) — using inappropriate developer strength can affect colour outcome and hair condition. Real practical framing on intermixable shade range: 30 intermixable shades give substantial custom colour creation capability — comprehensive colour theory training supports appropriate mixing decisions vs unstructured mixing that may not give predictable outcomes. Real practical framing on 100% vegan positioning: vegan formulation aligns with growing consumer demand for ethical product positioning — real distinct brand positioning benefit for salons wanting to communicate ethical colour service positioning. Real practical framing on Vitamin C and plant protein technology positioning: while these ingredients give real benefit positioning, actual clinical impact varies — the ingredient positioning gives real client-perception benefit and traditional beneficial associations, though individual outcomes may vary. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children — colour products contain chemicals harmful if ingested. Real practical framing on Éclat range progressive coverage on Revive: shade 5.77 represents the first Éclat shade coverage — verify additional Éclat shade range coverage (across the 30-shade intermixable range) for comprehensive Montibello Éclat brand positioning on Revive. Real practical framing on comprehensive Montibello brand range positioning: Éclat represents one Montibello product line — verify additional Montibello brand range coverage (permanent colour ranges, hair treatments, styling products, additional professional service products) for comprehensive Montibello brand positioning on Revive. Real practical framing on salon colour service positioning: for salons wanting to communicate healthier colour service positioning through ammonia-free, acidic pH, vegan, and hair-strengthening colour chemistry, Montibello Éclat gives real distinct service positioning capability vs standard permanent alkaline colour alternatives. Real practical framing on client demographic considerations: some clients specifically seek out ammonia-free, vegan, or hair-health-focused colour service — appropriate service positioning through Montibello Éclat helps salons connect with this growing client demographic. Real practical framing on comprehensive Codsall colour service capability: for Revive salon colour service delivery, having demi-permanent range coverage (like Montibello Éclat) alongside permanent colour options supports comprehensive colour service capability across varied client scenarios (root touch-up permanent service, refresh\/gloss demi-permanent service, corrective toning, fashion colour). Real practical framing on 60ml tube standard format: 60ml is standard professional colour tube format vs alternative sizes — appropriate service capacity for typical colour service delivery.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645261963557,"sku":"CSME61","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME61-0.webp?v=1787335489","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-6-1-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}