{"product_id":"montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-10-1-60ml","title":"Montibello Eclat Acidic pH Demi-Permanent Hair Colour 60ml Montibello Eclat Acidic pH Demi-Permanent Hair Colour 10.1 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 10.1, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional acidic pH demi-permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eShade 10.1 (ultra light blonde ash)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eMontibello Éclat Acidic pH Demi-Permanent Hair Colour 10.1 60ml is a professional acidic pH demi-permanent colour in shade 10.1 — extends Montibello Éclat range coverage on Revive across the ultra light blonde level 10 category, building on the natural violet-toned 10.02 and multi-tonal cool red 10.16 variants previously introduced. Real distinct positioning within the Éclat range: this 10.1 features ultra light blonde base (10) with ash tonal direction (.1) — real progressive Éclat level 10 coverage expanding across the single-tone cool category, complementing the existing level 10 natural violet-toned and multi-tonal cool red offerings for a comprehensive ultra light blonde cool palette. Real practical framing on shade 10.1 positioning: ultra light blonde base with ash tone gives cleanest lightest blonde outcome with strong cool direction — meaningful for clients wanting palest blonde result with definite anti-warmth refinement vs subtler cool alternatives, or as lightest ash-toned toner for pre-lightened ultra light blonde hair wanting silver-icy blonde finish with powerful brassiness neutralisation. Real practical framing on level 10 ash tonal direction: ash tone (.1) gives bold anti-warmth effect, particularly effective at the ultra light level 10 — appropriate for clients wanting maximum coolness and brassiness elimination in cleanest pale blonde results vs gentler or warmer alternatives. Single-tone cool offering complements Éclat's existing ultra light level 10 natural violet-toned (10.02) and multi-tonal cool red (10.16) variants for preference-matched coolness at the lightest level. Real technical consistency with the wider Éclat range: same acidic pH 6.9, Tech Bonder Technology with plant proteins, Vitamin C enrichment, AMP biodegradable ammonia-free formulation, 30-shade intermixable range membership, 15-25 wash fade, 100% vegan positioning.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional demi-permanent hair colour, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eMontibello Éclat branded\u003c\/li\u003e\r\n  \u003cli\u003eShade 10.1 (ultra light blonde ash)\u003c\/li\u003e\r\n  \u003cli\u003eAcidic pH 6.9\u003c\/li\u003e\r\n  \u003cli\u003eDoes not lift natural melanin\u003c\/li\u003e\r\n  \u003cli\u003eTech Bonder Technology\u003c\/li\u003e\r\n  \u003cli\u003ePlant protein enrichment\u003c\/li\u003e\r\n  \u003cli\u003eVitamin C enrichment\u003c\/li\u003e\r\n  \u003cli\u003eAMP biodegradable alkalising agent\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free and MEA-free\u003c\/li\u003e\r\n  \u003cli\u003eAsh single-tone cool direction\u003c\/li\u003e\r\n  \u003cli\u003ePart of 30-shade intermixable range\u003c\/li\u003e\r\n  \u003cli\u003eFades in 15-25 washes\u003c\/li\u003e\r\n  \u003cli\u003eCommitment-free (no regrowth line)\u003c\/li\u003e\r\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for natural, coloured, or lightened hair\u003c\/li\u003e\r\n  \u003cli\u003eUltra light blonde level 10 Éclat category expansion\u003c\/li\u003e\r\n  \u003cli\u003eFor professional colour service use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Montibello Éclat professional colour range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eReal critical framing: professional colour services require appropriate training in colour service technique and understanding of contraindications — do not attempt without professional qualification. Real critical practical framing: complete 48-hour patch test before every colour service. For colour service work with Éclat 10.1: prepare the client with appropriate consultation, patch test verification, and appropriate service planning. Mix Éclat 10.1 with the appropriate Montibello Éclat activator\/developer per manufacturer specification. Apply per your colour service technique. Allow appropriate processing time per manufacturer instructions. Rinse thoroughly. Real practical framing on 10.1 shade use scenarios: works well as ultra light blonde ash direct application (for clients with ultra light blonde natural base wanting cleanest lightest blonde outcome with strong cool direction), as lightest ash-toned toner for pre-lightened ultra light blonde hair (for silver-icy blonde finish with powerful brassiness neutralisation), or for clients whose personal style preference benefits from the ultimate pale blonde aesthetic with definite anti-warmth statement vs subtler cool alternatives. Real practical framing on level 10 ash tonal direction: ash tone gives bold anti-warmth effect, particularly effective at the ultra light level 10 — appropriate for clients wanting maximum coolness and brassiness elimination in palest blonde results vs gentler or warmer alternatives. Single-tone ash effect ideal for silver-icy blonde statement looks. Real practical framing on base level 10 ultra light blonde positioning: ultra light blonde base suits clients with natural ultra light blonde colouring OR pre-lightened hair at ultra light blonde level (level 10 pre-lighten target) — for clients with darker natural bases wanting 10-level colour, appropriate pre-lightening service required before Éclat 10.1 application.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis colour is for professional colourists offering demi-permanent colour service to clients with ultra light blonde natural or pre-lightened bases wanting cleanest lightest blonde outcome with strong cool direction — particularly clients wanting palest blonde result with definite anti-warmth refinement vs subtler cool alternatives, clients with pre-lightened ultra light blonde hair wanting level-matched lightest ash-toned toner for silver-icy blonde finish with powerful brassiness neutralisation, or salons doing regular ultra-pale cool blonde service work at the ultra light blonde level. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate ash tonal direction at the ultra light blonde level gives real distinct benefit for clients wanting expensive-looking cleanest lightest cool blonde aesthetic with maximum anti-warmth impact — particularly effective for clients wanting definite cool statement. Real progressive Éclat range expansion within the Montibello brand on Revive: 3 (dark brown), 5 (light brown), 5.77 (light brown cool violet), 6.3 (dark blonde warm gold), 6.66 (dark blonde vivid red), 6.88 (dark blonde sophisticated pearl), 7 (mid blonde), 7.21 (mid blonde ash iridescent — cool), 7.23 (mid blonde ash gold — cool-balanced), 7.31 (mid blonde gold ash — warm-balanced), 7.44 (mid blonde intense copper — vivid warm), 7.60 (mid blonde intense red violet — vivid cool), 7.78 (mid blonde intense violet — maximum vivid cool), 8.12 (light blonde ash iridescent — multi-tonal cool), 8.13 (light blonde ash gold — multi-tonal balanced), 8.16 (light blonde ash red — multi-tonal cool red), 8.2 (light blonde violet — single-tone cool), 8.3 (light blonde gold — single-tone soft warm), 8.4 (light blonde copper — single-tone bright warm), 8.58 (light blonde mahogany pearl — multi-tonal sophisticated warm), 9 (very light blonde), 9.21 (very light blonde ash iridescent — lightest multi-tonal cool), 9.23 (very light blonde ash gold — lightest multi-tonal cool-balanced), 9.31 (very light blonde gold ash — lightest multi-tonal warm-balanced), 9.45 (very light blonde intense copper — lightest vivid bright warm), 10.02 (ultra light blonde natural violet — lightest natural violet-toned cool), 10.1 (this product — ultra light blonde ash — lightest single-tone cool), 10.16 (ultra light blonde ash red — lightest multi-tonal cool red), plus 1 additional Éclat shade for future range coverage — real substantial progressive customer choice spanning 3 through 10 base levels and diverse natural, vivid (including lightest level), balanced, multi-tonal (including light and ultra light options), single-tone (now including lightest level cool), sophisticated, natural violet-toned, and level 3-10 options across the warm\/cool spectrum.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/demi-permanent\"\u003edemi-permanent colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/montibello\"\u003eMontibello\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eCritical safety information for professional colour services:\u003c\/strong\u003e For professional use only — colour services require specific professional training, qualification, and understanding of chemistry, contraindications, and appropriate service protocols. \u003cstrong\u003eCritical patch testing requirement:\u003c\/strong\u003e complete 48-hour allergy patch test before every colour service. Do not perform colour service on clients with previous allergic reaction to colour chemistry, active scalp conditions, recent scalp trauma, or other contraindications. \u003cstrong\u003eCritical practical framing on ammonia-free positioning:\u003c\/strong\u003e Éclat AMP substitute doesn't eliminate allergen risk — patch testing remains essential. Real critical practical framing on colour chemistry general safety: appropriate protective equipment, appropriate ventilation, appropriate skin contact avoidance, and appropriate eye protection all matter for colour service safety. Real practical framing on 10.1 ash tonal positioning: ash tone gives bold anti-warmth effect, particularly effective at the ultra light level 10 — appropriate for clients wanting maximum coolness and brassiness elimination in palest blonde results vs gentler or warmer alternatives. Real practical framing on ash tone level interaction: ash anti-warmth effect amplifies significantly at lighter levels — the coolness and brassiness neutralisation power of ash is substantially stronger at level 10 vs level 8 or 9. Comprehensive colour theory understanding for appropriate ultra-light ash tonal outcome prediction matters. Real practical framing on base level 10 ultra light blonde positioning: ultra light blonde base suits clients with natural ultra light blonde colouring OR pre-lightened hair at ultra light blonde level — for clients with darker natural bases wanting 10-level colour, appropriate pre-lightening service required. Real critical practical framing on ultra light blonde hair porosity: ultra light blonde hair (natural or pre-lightened) typically has extremely high porosity — colour uptake is stronger and faster than on any darker level. Appropriate application speed, micro-section size, processing time, and post-colour treatment for ultra-porous hair all matter for successful ultra light blonde colour outcomes. Real practical framing on 10.1 vs 10.02\/10.16 shade distinction: 10.1 (this product) gives lightest single-tone ash cool direction at the ultra light blonde level for bold anti-warmth effect vs 10.02 (ultra light blonde natural violet) as lightest natural violet-toned option and 10.16 (ultra light blonde ash red) as lightest multi-tonal cool red option — comprehensive client consultation about specific tonal preference (maximum anti-warmth statement vs natural violet-based or multi-tonal cool red alternatives) and personal style suitability for definite vs subtler cool effect supports appropriate ultra light blonde shade selection between 10.1, 10.02, and 10.16. Real practical framing on ultra-pale cool blonde service positioning: for salons wanting to communicate ultimate pale blonde cool service capability with maximum anti-warmth refinement vs subtler violet-toned or multi-tonal ultra light blonde alternatives, shades like 10.1 with clear ash tonal direction support this positioning — meaningful for client demographic wanting expensive-looking cleanest lightest cool blonde aesthetic with definite brassiness elimination. Real practical framing on ash-toned toner service positioning: ash-toned toner service for pre-lightened ultra light blondes wanting silver-icy blonde finish with powerful brassiness neutralisation is specific Éclat service scenario — appropriate ash-toned toner option at ultra light blonde level (10.1) supports lightest cool blonde toner service capability with maximum anti-warmth impact. Real practical framing on ash fade cycle: ash tone typically retains strong anti-warmth effect across fade cycle while revealing underlying ultra light blonde base vs warmer tones fading more quickly toward base — appropriate client expectation management about powerful pale cool blonde longevity rather than dramatic fade pattern supports satisfaction. Real practical framing on toner service pricing: ash-toned toner service often commands premium pricing as anti-warmth refinement upgrade vs included with pre-lightening — stronger tonal effect and longer processing time than subtler violet-toned or multi-tonal alternatives typically informs standalone rather than bundled pricing approach for maximum brassiness elimination. Store the tube per manufacturer instructions with cap tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on comprehensive Éclat range progressive coverage: with 3, 5, 5.77, 6.3, 6.66, 6.88, 7, 7.21, 7.23, 7.31, 7.44, 7.60, 7.78, 8.12, 8.13, 8.16, 8.2, 8.3, 8.4, 8.58, 9, 9.21, 9.23, 9.31, 9.45, 10.02, 10.1 (this product), and 10.16 now covered on Revive, the Éclat range shows substantial tone coverage across natural dark brown through ultra light blonde plus vivid fashion tones (warm and cool), balanced tones, multi-tonal options (including light and ultra light alternatives), single-tone options (cool, soft warm, bright warm, now including lightest level cool), natural violet-toned, and bold ash-toned ultra light blonde from level 3 through 10 — real substantial progressive customer choice supporting diverse client colour goals from darkest to ultra-lightest starting points. Real practical framing on Éclat ultra light blonde level 10 cool tone coverage: with 10.1 (this product — ash) now covered alongside 10.02 (natural violet) and 10.16 (ash red), the Éclat level 10 category offers comprehensive ultra-lightest blonde cool palette — bold single-tone ash, subtle violet-toned, and multi-tonal cool red options for preference-matched level 10 cool refinement. Real practical framing on Éclat intermixable capability for ash-toned cool formulation at ultra light blonde level: 10.1 ash shade works well as base for custom ultra-clean pale cool blonde toner formulation — combining with 10.2 ultra light blonde iridescent (when introduced) could introduce hint of luminous coolness into bold ash-toned blonde refinement. Real practical framing on comprehensive Montibello brand range positioning on Revive: substantial progressive Éclat range coverage now spanning twenty-nine distinct shade variants across level 3 through 10 with diverse natural, vivid (warm and cool), balanced, multi-tonal (cool, balanced, sophisticated warm, cool red), single-tone (including bold ash-toned ultra light cool), darkest to ultra-lightest natural, fashion tone, and natural violet-toned options — real substantial customer choice supporting nuanced client colour goal scenarios from darkest to ultra-lightest starting points. Real practical framing on Codsall salon colour service capability: for Revive colour service delivery, strong ash-toned cool capability at the ultra light blonde level (this Éclat 10.1) supports comprehensive palest blonde anti-warmth refinement service capability — meaningful for salons serving pre-lightened ultra light blonde clients wanting expensive-looking cleanest lightest cool blonde results with maximum brassiness elimination. Real practical framing on client ultra-light anti-warmth refinement trend positioning: cleanest lightest cool blonde with bold ash-toned direction aligns with contemporary trend positioning around silver-icy statement results — meaningful for salons wanting to communicate contemporary trend-aware ultra-pale blonde anti-warmth refinement service positioning vs dated warmer or subtler-toned ultra light blonde alternatives. Real practical framing on retail programme integration: for salons offering ultra-pale cool blonde refinement service, coordinated retail programme (maximum-strength purple shampoos, ultra-high-porosity care products, powerful anti-brass styling products) supports comprehensive at-home cleanest lightest cool blonde maintenance optimised to the ash-toned toner service outcome on extremely porous ultra light blonde hair.\u003c\/small\u003e\u003c\/p\u003e","brand":"Montibello","offers":[{"title":"Default Title","offer_id":53645261275429,"sku":"CSME101","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSME101-0.webp?v=1787339290","url":"https:\/\/revivehairartists.co.uk\/products\/montibello-eclat-acidic-ph-demi-permanent-hair-colour-60ml-montibello-eclat-acidic-ph-demi-permanent-hair-colour-10-1-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}