{"product_id":"milk_shake-pro-color-equalizer-hair-treatment-200ml","title":"milk_shake Pro Color Equalizer Hair Treatment - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA pre-colour treatment that preps hair for an even, vibrant colour result\u003c\/li\u003e\r\n\u003cli\u003eHelps balance out porosity so colour takes evenly from roots to ends\u003c\/li\u003e\r\n\u003cli\u003eNano Bio Genius technology with milk protein helps condition and reinforce the hair\u003c\/li\u003e\r\n\u003cli\u003ePanthenol and pro-vitamin B5 help condition and improve the look of thickness and resilience\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair silky, soft, shiny and easy to comb\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eThe secret to an even, vibrant colour result starts before the colour goes on. milk_shake Pro Color Equalizer is a pre-colour treatment that preps and helps reinforce the hair so colour applies evenly and develops true. Powered by Nano Bio Genius technology, it combines milk protein to help condition and support the hair's structure with a cationic conditioning agent that eliminates static, while hydrating, soothing ingredients help maintain the hair's moisture balance. Enriched with panthenol and pro-vitamin B5, it helps condition and improve the look of the hair's thickness and resilience, leaving it silky, soft, shiny and easy to comb, and ready to take colour beautifully.\u003c\/p\u003e\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eUneven porosity is one of the main reasons colour can come out patchy, more porous areas (like previously coloured or damaged ends) grab colour differently to healthier sections, so the result can look uneven or fade unevenly. This treatment helps by evening out the hair's surface and porosity before colour, so the colour takes more uniformly for a more even, vibrant, longer-lasting result. At the same time, milk protein and pro-vitamin B5 help condition and support the hair, improving the look and feel of its strength and thickness, while the conditioning agents remove static and leave hair soft, shiny and easy to work with, a better canvas for colour, and healthier-looking afterwards.\u003c\/p\u003e\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eUse as a pre-colour treatment, following the milk_shake application guidance for your service. Typically applied to the hair (often the more porous, previously treated areas) before colouring to help even out porosity, then colour is applied as normal. Follow the professional instructions for your specific colour service.\u003c\/p\u003e\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for colourists and anyone colouring hair who wants a more even, vibrant, professional colour result, especially on hair with uneven porosity from previous colour, lightening or damage. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and prepping the hair properly before colour is one of the biggest factors in how even and long-lasting the result turns out.\u003c\/p\u003e\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eGreat colour is a full process. Find colour-safe washes in our \u003ca href=\"..\/..\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care and treatments across our \u003ca href=\"..\/..\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"..\/..\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":53744243540261,"sku":"68413","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/68413-0.jpeg?v=1789303370","url":"https:\/\/revivehairartists.co.uk\/products\/milk_shake-pro-color-equalizer-hair-treatment-200ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}