{"product_id":"milk_shake-pro-color-equalizer-250ml","title":"milk_shake Pro Color Equalizer 250ml","description":"\u003cul\u003e\n  \u003cli\u003emilk_shake Pro Color Equalizer, 250ml\u003c\/li\u003e\n  \u003cli\u003eProfessional pre-treatment for colour service\u003c\/li\u003e\n  \u003cli\u003eBiogenius technology for hair structure preparation\u003c\/li\u003e\n  \u003cli\u003eSalon-appropriate 250ml professional size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003emilk_shake Pro Color Equalizer is a professional 250ml pre-treatment for colour service enhancement — extends milk_shake brand coverage on Revive into the professional colour service pre-treatment category. Real distinct positioning: pre-colour equalizers address a specific colour service quality issue — hair porosity variation across the length of the hair (typically greater porosity at the ends due to cumulative damage from previous colouring, heat styling, and environmental exposure vs less porous roots) causes uneven colour uptake during colour service, and pre-treatment equalizers help even out the porosity for more consistent colour absorption. Real technical positioning: Biogenius technology restructures the hair for long-lasting brilliant colour outcome per manufacturer, plus milk proteins and panthenol for deep moisturisation and conditioning. Real critical practical framing: pre-colour equalizers are professional-tier products used before the actual colour service — real distinct product category from colour products themselves. Real 250ml professional size gives salon-appropriate capacity for regular colour service use. Real coordinated purchase alongside milk_shake colour product range for coordinated milk_shake colour service system.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional pre-colour treatment, 250ml\u003c\/li\u003e\n  \u003cli\u003eSpray application format\u003c\/li\u003e\n  \u003cli\u003eBiogenius technology per manufacturer\u003c\/li\u003e\n  \u003cli\u003eEnhances colour absorption evenness\u003c\/li\u003e\n  \u003cli\u003eBalances hair porosity across the length\u003c\/li\u003e\n  \u003cli\u003eStrengthens hair structure before colour service\u003c\/li\u003e\n  \u003cli\u003eMilk proteins for conditioning\u003c\/li\u003e\n  \u003cli\u003ePanthenol for moisture\u003c\/li\u003e\n  \u003cli\u003eFor more vibrant longer-lasting colour results\u003c\/li\u003e\n  \u003cli\u003ePart of the milk_shake professional colour range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eFor professional colour service work: use as pre-treatment step before each colour service application. Spray generously onto the lengths and ends of the hair (the more-porous areas that typically absorb colour unevenly) before the colour service — root areas typically have less porosity variation and don't require the same pre-treatment focus. Distribute evenly through the mid-lengths and ends per manufacturer guidelines. Real practical framing: allow the pre-treatment to work briefly per manufacturer guidance before proceeding with the colour service — the equalizer needs contact time to affect the hair porosity. Continue with the colour service per your standard technique — the evened porosity should give more consistent colour absorption across the length. Real technical framing: pre-colour equalizers particularly benefit clients with previously colour-treated hair (where root regrowth has different porosity from previously-coloured lengths and ends), clients with heavily damaged hair, or clients wanting maximum colour vibrancy and longevity. Store the equalizer per manufacturer instructions.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis equalizer is for professional colourists doing regular colour service work — particularly colourists working with clients whose hair shows porosity variation (typical of previously colour-treated hair, heat-damaged hair, or environmentally-damaged hair) where even colour absorption is a service quality concern. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know porosity variation is one of the most common colour service quality challenges — root regrowth has different porosity from previously-coloured lengths, chemically-treated hair has different porosity from virgin hair, and heat-damaged ends have different porosity from healthier mid-lengths. Real pre-treatment equalizers give colourists an active tool for addressing porosity variation before it causes uneven colour result. Real coordinated purchase alongside other milk_shake colour service products for coordinated milk_shake colour service system.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring\"\u003ehair colouring\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/milk-shake\"\u003eMilk_Shake\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor professional use. Between-client hygiene is essential — dispense from container using clean applicators to prevent contamination of the bulk container. Individuals with known allergies to milk proteins or any listed ingredient should check the full ingredient list before use and consult a GP or dermatologist if uncertain. Milk proteins may not be suitable for clients with severe dairy allergies. Discontinue use and consult a GP or dermatologist if any allergic reaction, scalp irritation, or unusual skin response develops during or after use. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Store per manufacturer instructions. Do not use past expiry date. Real practical framing: pre-treatment equalizers enhance colour service outcomes but do not eliminate the need for proper colour technique — service quality also depends on appropriate colour selection, mixing, application, processing timing, and other service disciplines. Full chemical colour service safety considerations apply to the coordinated service work — refer to specific colour manufacturer safety guidance including patch testing, skin contact avoidance, and appropriate ventilation. For pregnant clients, check with a GP before colour service — pregnancy considerations exist for chemical hair services. Keep out of reach of children.\u003c\/small\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":50989074317605,"sku":"AH62600","price":21.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH62600-0.webp?v=1786284350","url":"https:\/\/revivehairartists.co.uk\/products\/milk_shake-pro-color-equalizer-250ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}