{"product_id":"milk_shake-mini-50ml-icy-blond-shampoo","title":"milk_shake Mini 50ml - Icy Blond Shampoo","description":"\u003cp\u003eThe milk_shake Icy Blond Shampoo 50ml is the mini size of one of our favourite toning shampoos for blonde and lightened hair. Compact enough for travelling or for trying before committing to the full size, it delivers serious toning results in a brilliantly convenient format.\u003c\/p\u003e\n\n\u003ch2\u003eWhat does the milk_shake Icy Blond Shampoo do?\u003c\/h2\u003e\n\u003cp\u003eRather than the usual violet pigment found in most purple shampoos, this one uses a unique black pigment that neutralises unwanted yellow and orange tones more intensely, leaving cool, ash blonde hues behind. If your blonde has gone brassy or warm and you want to pull it back to something cleaner and cooler, this shampoo does it really effectively.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use the milk_shake Icy Blond Shampoo 50ml\u003c\/h2\u003e\n\u003cp\u003eApply evenly to damp hair and leave for a few minutes before rinsing thoroughly. For a more intense toning effect, leave it on for a little longer. Do bear in mind that the pigments are strong, particularly on porous hair, so start with a shorter processing time and build up from there. Once you've reached your desired tone, alternate with a gentler shampoo to maintain the result without over toning. Follow with the milk_shake Icy Blond Conditioner for the best finish.\u003c\/p\u003e\n\n\u003ch2\u003eWho is it for?\u003c\/h2\u003e\n\u003cp\u003eAnyone with blonde, highlighted or lightened hair that picks up brassy or yellow tones quickly will love this. The 50ml is perfect for travelling or for keeping in your bag, and it's a great way to try the Icy Blond range before picking up the full size.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":50989076578597,"sku":"AH68394","price":14.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/milk_shake-Mini-50ml-Icy-Blond-Shampoo_a83c1f71-4800-4960-9459-e052ede5fa87.webp?v=1755671372","url":"https:\/\/revivehairartists.co.uk\/products\/milk_shake-mini-50ml-icy-blond-shampoo","provider":"Revive Hair Artists","version":"1.0","type":"link"}