{"product_id":"milk_shake-daily-frequent-shampoo-300ml","title":"milk_shake Daily Frequent Shampoo 300ml","description":"\u003cul\u003e\n  \u003cli\u003emilk_shake Daily Frequent Shampoo, 300ml\u003c\/li\u003e\n  \u003cli\u003eGentle hydrating shampoo for frequent washing\u003c\/li\u003e\n  \u003cli\u003eMilk proteins, apple juice, and Integrity 41 formulation\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003emilk_shake Daily Frequent Shampoo is a 300ml gentle hydrating shampoo specifically formulated for hair requiring frequent washing — extends milk_shake shampoo range coverage on Revive alongside the previously-covered Cold Brunette Shampoo (blue pigment), Color Maintainer Shampoo, and Flower Fragrance Conditioner colour care range. Real distinct positioning: this is a daily-use frequent-wash shampoo vs the specialist shampoos in the milk_shake range — real dedicated positioning for clients who wash their hair frequently (typically clients with active lifestyles, oily hair, or personal preference for daily washing). Real technical positioning: gentle cleansing action that doesn't strip moisture, plus deep hydration from milk proteins and apple juice. Real Integrity 41 (milk_shake's proprietary sunflower seed extract complex) provides colour protection benefit — meaningful for colour-treated clients who wash frequently and need colour maintenance capability alongside gentle daily cleansing. Real \"without weighing hair down\" positioning meaningful for frequent use scenarios.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle daily shampoo, 300ml\u003c\/li\u003e\n  \u003cli\u003eSpecifically for frequent washing\u003c\/li\u003e\n  \u003cli\u003eMilk proteins for nourishment\u003c\/li\u003e\n  \u003cli\u003eApple juice for hydration\u003c\/li\u003e\n  \u003cli\u003eIntegrity 41 for colour protection\u003c\/li\u003e\n  \u003cli\u003eDeep hydration without stripping\u003c\/li\u003e\n  \u003cli\u003eMaintains moisture balance\u003c\/li\u003e\n  \u003cli\u003eShields hair from damage\u003c\/li\u003e\n  \u003cli\u003eNon-weighing formulation\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use\u003c\/li\u003e\n  \u003cli\u003ePart of the milk_shake shampoo range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and lather thoroughly across the scalp and length. Massage gently into the hair and scalp per your standard shampoo technique. Real practical framing for frequent-wash shampoo: gentler cleansing action means the shampoo can be used daily without stripping the hair — meaningful for clients who wash daily due to lifestyle (gym, sport, work environment) or personal preference. Rinse thoroughly with lukewarm water. Follow with appropriate conditioner per your hair type and needs. Store at room temperature per manufacturer.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is for clients who wash their hair frequently (daily or near-daily) wanting a gentle formulation that doesn't strip moisture — particularly clients with active lifestyles (regular exercise, sport), oily scalp types requiring frequent washing, or personal preference for daily washing routine. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know washing frequency significantly affects hair care product selection — clients washing daily need gentler formulations that maintain moisture balance vs stronger cleansing shampoos suitable for less frequent washing. Real Integrity 41 colour protection benefit specifically appeals to colour-treated clients who wash frequently and need to protect colour vibrancy across regular washing. Real \"without weighing hair down\" positioning suits fine-hair clients who wash frequently and can't tolerate heavier shampoo alternatives.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-care\"\u003ehair care\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/milk-shake\"\u003eMilk_Shake\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor personal use. Individuals with known allergies to any listed ingredient (milk proteins, apple juice, sunflower seed extract, or other formulation ingredients) should check the full ingredient list before use and consult a GP or dermatologist if uncertain. Milk proteins may not be suitable for clients with severe dairy allergies or strict vegan preferences (milk proteins are animal-derived). Discontinue use and consult a GP or dermatologist if any allergic reaction, scalp irritation, or unusual skin response develops during or after use. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. For pregnant or breastfeeding women, check with a GP before adding new products to hair care routine. Store at room temperature away from direct sunlight to preserve product properties. Do not use past expiry date. Keep out of reach of children. Real practical framing: while this shampoo is formulated for frequent use, washing frequency should still match individual scalp\/hair needs — daily washing suits some clients while others benefit from less frequent washing regardless of product formulation.\u003c\/small\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":50989078511909,"sku":"AH62500","price":20.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH62500-0.webp?v=1786052315","url":"https:\/\/revivehairartists.co.uk\/products\/milk_shake-daily-frequent-shampoo-300ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}