{"product_id":"milk_shake-active-milk-mask-250ml","title":"milk_shake Active Milk Mask 250ml","description":"\u003cul\u003e\n  \u003cli\u003emilk_shake Active Milk Mask, 250ml\u003c\/li\u003e\n  \u003cli\u003eProfessional treatment mask for dry or damaged hair\u003c\/li\u003e\n  \u003cli\u003eMilk proteins, avocado oil, rice oil, honey, and vitamin E\u003c\/li\u003e\n  \u003cli\u003eImproved formula in convenient tube size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003emilk_shake Active Milk Mask is a professional 250ml treatment mask specifically for dry or damaged hair — extends milk_shake treatment mask coverage on Revive alongside the previously-covered Natural Care custom mix range (Papaya, Cocoa, Yogurt Masks). Real distinct positioning from the Natural Care custom mix masks: Active Milk Mask is a ready-to-use mask format vs the custom-mix Natural Care format requiring mixing with Restructuring Mask Base — real distinct application format giving different workflow (immediate use vs mix-then-apply). Real technical positioning: substantial multi-ingredient formulation combining milk proteins (repair and strengthening), avocado and rice oils (deep conditioning), honey (natural humectant), fruit extracts, and vitamin E (antioxidant support) — real comprehensive treatment ingredient blend. Real Integrity 41 for colour stability enhancement — meaningful benefit alongside the damage repair positioning for colour-treated damaged hair. Real \"salon favourite\" positioning per manufacturer suggests substantial recognition in the professional market. Real improved formula and convenient tube size positioning: real product update with practical packaging benefit.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional treatment mask, 250ml\u003c\/li\u003e\n  \u003cli\u003eReady-to-use format (no mixing required)\u003c\/li\u003e\n  \u003cli\u003eFor dry or damaged hair\u003c\/li\u003e\n  \u003cli\u003eMilk proteins for repair and strength\u003c\/li\u003e\n  \u003cli\u003eAvocado and rice oils for deep conditioning\u003c\/li\u003e\n  \u003cli\u003eHoney for natural humectant benefit\u003c\/li\u003e\n  \u003cli\u003eFruit extracts\u003c\/li\u003e\n  \u003cli\u003eVitamin E for antioxidant support\u003c\/li\u003e\n  \u003cli\u003eIntegrity 41 for colour stability\u003c\/li\u003e\n  \u003cli\u003eDistinctive fragrance\u003c\/li\u003e\n  \u003cli\u003eImproved formula in tube packaging\u003c\/li\u003e\n  \u003cli\u003ePart of the milk_shake treatment mask range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eCleanse the hair with appropriate shampoo. Apply the Active Milk Mask to towel-dried damp hair — distribute evenly through the hair from mid-lengths to ends, focusing on the most dry or damaged areas (typically the ends of the hair where damage accumulates over time). Comb through with a wide-tooth comb for even distribution. Leave the mask on the hair for 5-10 minutes per manufacturer instructions to allow the ingredients to penetrate the hair fibre. Rinse thoroughly with lukewarm water. Continue with styling per your standard routine. For frequency: typically weekly for maintenance use, more frequently for particularly dry or damaged hair per personal need. Store at room temperature per manufacturer.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis mask is for clients with dry or damaged hair wanting ready-to-use treatment mask vs custom-mix professional treatments — particularly clients wanting immediate at-home treatment convenience or salons wanting fast-application treatment for service upsell without mixing time overhead. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know treatment mask format preferences vary across users — some prefer the bespoke experience of custom-mix professional treatments (like the milk_shake Natural Care range), while others prefer the convenience of ready-to-use products. Real distinct customer choice within the milk_shake treatment mask range: Active Milk Mask (ready-to-use format) vs Natural Care Papaya\/Cocoa\/Yogurt (custom-mix format) — real customer choice based on preferred workflow. Real salon favourite positioning gives brand recognition benefit. Real Integrity 41 colour stability benefit specifically appeals to colour-treated damaged hair clients.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-treatments\"\u003ehair treatments\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/milk-shake\"\u003eMilk_Shake\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor personal use. Individuals with known allergies to any listed ingredient (milk proteins, avocado, rice, honey, fruit extracts, vitamin E, sunflower seed extract, or other formulation ingredients) should check the full ingredient list before use and consult a GP or dermatologist if uncertain. Milk proteins may not be suitable for clients with severe dairy allergies. Honey may not be suitable for strict vegan preferences (honey is animal-derived). Avocado allergies exist (particularly clients with latex allergies where cross-reactivity can occur) — check allergy history. Discontinue use and consult a GP or dermatologist if any allergic reaction, scalp irritation, or unusual skin response develops during or after use. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Do not exceed recommended treatment time. For pregnant or breastfeeding women, check with a GP before adding new products to hair care routine. Store at room temperature away from direct sunlight to preserve product properties. Do not use past expiry date. Keep out of reach of children. Not intended to diagnose, treat, cure, or prevent any medical condition — cosmetic products aim to improve hair appearance and condition but do not treat underlying medical scalp\/hair conditions.\u003c\/small\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":50989078577445,"sku":"AH62939","price":15.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH62939-0.webp?v=1786052966","url":"https:\/\/revivehairartists.co.uk\/products\/milk_shake-active-milk-mask-250ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}