{"product_id":"manic-panic-professional-red-velvet-90ml","title":"Manic Panic Professional Red Velvet 90ml","description":"\u003cul\u003e\n  \u003cli\u003eManic Panic Professional Hair Colour in Red Velvet, 90ml\u003c\/li\u003e\n  \u003cli\u003eProfessional-formulation vivid semi-permanent hair dye\u003c\/li\u003e\n  \u003cli\u003eRich deeply pigmented luxurious red Red Velvet shade\u003c\/li\u003e\n  \u003cli\u003eGel-based formulation for superior colour longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eManic Panic Professional Red Velvet is a 90ml professional vivid semi-permanent hair dye — sits alongside Celestine Blue, Love Power, Divine Wine, Serpentine Green, and Pastelizer in the Manic Panic Professional range covered previously. Real distinct positioning: Red Velvet gives luxurious red direction in the Professional-tier formulation — real distinct from Divine Wine's deep wine-red direction (Red Velvet suggests softer plush red vs Divine Wine's deeper wine tone). Real coordinated luxurious\/food naming reference — Red Velvet references the Red Velvet cake with its distinctive soft red colour, real sophisticated food-inspired naming alongside Divine Wine and other food-adjacent naming in the range. Real substantial Manic Panic Professional-tier red coverage now visible across two shades (Divine Wine deep wine-red, Red Velvet plush luxurious red). Real Professional-tier formulation properties: 40+ wash longevity, gel-based application for precise placement, even pigment distribution, fade-true-to-tone properties.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional-tier semi-permanent hair colour, 90ml\u003c\/li\u003e\n  \u003cli\u003eRed Velvet luxurious plush red shade\u003c\/li\u003e\n  \u003cli\u003eRed Velvet cake cultural naming reference\u003c\/li\u003e\n  \u003cli\u003eGel-based formulation for accurate colour placement\u003c\/li\u003e\n  \u003cli\u003eEven pigment distribution\u003c\/li\u003e\n  \u003cli\u003eHigher deposit and absorption of dye molecules\u003c\/li\u003e\n  \u003cli\u003eLasts through 40+ washes per manufacturer\u003c\/li\u003e\n  \u003cli\u003eFades true to tone\u003c\/li\u003e\n  \u003cli\u003eDistinct from Classic High Voltage, Amplified, and Creamtones ranges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003ePre-lightened hair gives best colour result — vivid hair colours like Red Velvet require pre-lightened (bleached) hair to show accurately on darker natural hair. Complete 48-hour skin patch test before service to check for allergic reaction. Apply Professional colour directly to clean dry hair — gel-based formulation supports precise application control for professional colourists working with detailed placement (highlights, balayage effects, multi-tonal work, panel colour, block colour sections). Distribute the colour evenly through the hair using a tint brush, ensuring full saturation of each section. Leave to develop per manufacturer instructions (typically 30-45 minutes for full colour intensity). Rinse thoroughly with cool water until water runs clear. Avoid shampooing for 24-48 hours after application to allow colour to set. For maintenance, use colour-safe shampoo and conditioner, wash in cool water — with 40+ wash longevity per manufacturer, this formulation gives significantly extended wear vs the 6-week Classic\/Amplified\/Creamtones formulations.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis hair colour is for professional salon colourists specifically wanting the Manic Panic Professional-tier luxurious plush red formulation for longer-wear service work — particularly clients wanting sophisticated soft red direction distinct from the deep wine Divine Wine, iconic bright Pillarbox Red, gothic Vampire Red\/Vampires Kiss, or fiery Wildfire\/Rock N Roll Red alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know red direction has substantial customer variation preference across depth, warmth, and sophistication levels — Red Velvet specifically appeals to clients wanting luxurious plush red direction with the food-inspired sophisticated naming. Real Professional-tier 40+ wash longevity gives sophisticated clients extended wear without frequent refresh appointments.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/manic-panic\"\u003eManic Panic\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor professional and adult use. Complete 48-hour skin patch test before every service to check for allergic reaction — hair colour products contain multiple ingredients that can cause allergic sensitisation, particularly in individuals with previous cosmetic allergies. Do not use if you have previously experienced allergic reaction to hair colour, henna, or black henna. Vivid colour results require pre-lightened hair — on darker unlightened natural hair, colour result will be significantly less vivid than shown, and pre-lightening service should be performed by qualified colourist to minimise natural hair damage. Colour can stain skin, clothing, towels, and bathroom surfaces during and after application — protect all surfaces during application and wear appropriate PPE (gloves, old clothing). Extended wear formulation (40+ washes) means the colour will stain natural hair more persistently than shorter-wear formulations — factor this into subsequent colour service planning. Deep red shades can significantly stain natural hair with repeated wear — use colour-safe shampoo and cool-water washing to preserve both colour intensity and reduce residual staining risk. Avoid contact with eyes; if contact occurs, rinse thoroughly with water and seek medical attention if irritation persists. Do not apply to eyebrows or eyelashes. Use in a well-ventilated area. Keep out of reach of children. Not for use on damaged, scalp-condition affected, or broken hair without appropriate professional assessment first. Discontinue use and consult a GP if any allergic reaction develops during or after use.\u003c\/small\u003e\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"Default Title","offer_id":52061366288677,"sku":"SD70675","price":17.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/70675_a9b909e1-d464-4022-a463-9935c180815d.jpg?v=1773136816","url":"https:\/\/revivehairartists.co.uk\/products\/manic-panic-professional-red-velvet-90ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}