{"product_id":"manic-panic-high-voltage-classic-hair-colour-plum-passion-118ml","title":"Manic Panic High Voltage Classic Hair Colour Plum Passion 118ml","description":"\u003cul\u003e\n  \u003cli\u003eManic Panic High Voltage Classic Hair Colour in Plum Passion, 118ml\u003c\/li\u003e\n  \u003cli\u003eWorld-famous semi-permanent vivid hair dye\u003c\/li\u003e\n  \u003cli\u003eDeep red-purple Plum Passion shade\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly and PPD-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eManic Panic High Voltage Classic Hair Colour in Plum Passion is a 118ml professional semi-permanent hair dye from Manic Panic's Classic High Voltage range — sits at the crossover between red and purple families, adding another dimension to Manic Panic's substantial red family (Pillarbox Red, Infra Red, Rock N Roll Red, Vampires Kiss) and purple family (Deep Purple Dream, Lie Locks, Mystic Heather, Electric Amethyst, Ultra Violet, Purple Haze) coverage. Real distinct positioning: Plum Passion gives deep red-purple direction fitting the plum fruit colour reference — real customer choice for clients wanting the crossover shade between vivid red and vivid purple directions. Real coordinated fruit-inspired naming direction alongside Cotton Candy Pink (confectionery), Electric Banana (fruit), Electric Tiger Lily (flower), and Passionfruit (Glossify gel) — real cross-brand fruit\/food naming cluster. Real critical formulation positioning: vegan-friendly AND PPD-free (reduces one common allergen risk though not to zero). Real sustained brand heritage since the 1970s punk era.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional semi-permanent hair colour, 118ml\u003c\/li\u003e\n  \u003cli\u003ePlum Passion deep red-purple shade\u003c\/li\u003e\n  \u003cli\u003ePlum fruit cultural naming reference\u003c\/li\u003e\n  \u003cli\u003eRed-purple crossover direction\u003c\/li\u003e\n  \u003cli\u003eClassic High Voltage heritage formulation\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly formulation\u003c\/li\u003e\n  \u003cli\u003ePPD-free (reduces one common allergen risk)\u003c\/li\u003e\n  \u003cli\u003eSemi-permanent — lasts up to 6 weeks per manufacturer\u003c\/li\u003e\n  \u003cli\u003eWorld-famous Manic Panic brand heritage since 1970s\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003ePre-lightened hair gives best colour result — vivid hair colours like Plum Passion require pre-lightened (bleached) hair to show accurately on darker natural hair. Complete 48-hour skin patch test before service to check for allergic reaction (PPD-free formulation reduces one common allergen risk but does not eliminate all allergic reaction risk). Apply Classic High Voltage colour directly to clean dry hair from the bottle. Distribute the colour evenly through the hair using a tint brush, ensuring full saturation of each section. Leave to develop per manufacturer instructions (typically 30-45 minutes for full colour intensity). Rinse thoroughly with cool water until water runs clear. Avoid shampooing for 24-48 hours after application to allow colour to set. For maintenance, use colour-safe shampoo and conditioner, wash in cool water, and refresh colour every 4-6 weeks per manufacturer.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis hair colour is for professional colourists and confident home users wanting deep red-purple crossover in the heritage Manic Panic Classic formulation — particularly clients wanting vegan-friendly PPD-free formulation. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know Plum Passion sits in a specific practical territory — clients who want deep-jewel-tone colour direction with characteristics of both vivid red and vivid purple, coordinating with autumn\/winter styling contexts, dramatic evening\/event work, and clients whose personal aesthetic engages with sophisticated deep colour palettes distinct from either pure red or pure purple alternatives.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/manic-panic\"\u003eManic Panic\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor professional and adult use. Complete 48-hour skin patch test before every service to check for allergic reaction — PPD-free formulation reduces one common allergen risk but does not eliminate all allergic reaction risk. Hair colour products contain multiple ingredients that can cause allergic sensitisation, particularly in individuals with previous cosmetic allergies. Do not use if you have previously experienced allergic reaction to hair colour, henna, or black henna. Vivid colour results require pre-lightened hair — on darker unlightened natural hair, colour result will be significantly less vivid than shown, and pre-lightening service should be performed by qualified colourist to minimise natural hair damage. Colour can stain skin, clothing, towels, and bathroom surfaces during and after application — protect all surfaces during application and wear appropriate PPE (gloves, old clothing). Avoid contact with eyes; if contact occurs, rinse thoroughly with water and seek medical attention if irritation persists. Do not apply to eyebrows or eyelashes. Use in a well-ventilated area. Keep out of reach of children. Not for use on damaged, scalp-condition affected, or broken hair without appropriate professional assessment first. Discontinue use and consult a GP if any allergic reaction develops during or after use. Deep red-purple shades can significantly stain natural hair with repeated wear — use colour-safe shampoo and cool-water washing to preserve both colour intensity and reduce residual staining risk.\u003c\/small\u003e\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"Default Title","offer_id":52061366976805,"sku":"SD70642","price":15.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/70642_9f07201f-7693-45f0-b95d-fd6bfa65f97f.jpg?v=1773136833","url":"https:\/\/revivehairartists.co.uk\/products\/manic-panic-high-voltage-classic-hair-colour-plum-passion-118ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}