{"product_id":"loreal-inoa-supreme-anti-ageing-hair-colour-60ml-9-31-white-sand","title":"L'Oreal INOA Supreme Anti-Ageing Hair Colour 60ml 9.31 White Sand","description":"\u003ch2\u003eL'Oreal INOA Supreme Anti-Ageing Hair Colour 60ml 9.31 White Sand\u003c\/h2\u003e\r\n\u003cp\u003eCreate sophisticated, professional-looking colour for hair with a high percentage of white coverage needs with \u003cstrong\u003eL'Oreal INOA Supreme Anti-Ageing Hair Colour 60ml 9.31 White Sand\u003c\/strong\u003e. Part of the INOA Supreme professional colour range, this ammonia-free hair colour has been specifically developed for clients with \u003cstrong\u003e70% or more white hair\u003c\/strong\u003e, helping colourists create refined, age-defying colour results as part of a professional salon service.\u003c\/p\u003e\r\n\u003cp\u003eThe \u003cstrong\u003e9.31 White Sand\u003c\/strong\u003e shade offers a polished colour option within the INOA Supreme range, combining professional colour performance with the comfort-focused benefits of an ammonia-free formula. Designed for professional colourists, it provides a targeted solution for clients who want their white hair beautifully blended and covered while achieving a more refreshed, sophisticated overall colour result.\u003c\/p\u003e\r\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProfessional permanent hair colour from the \u003cstrong\u003eL'Oreal INOA Supreme\u003c\/strong\u003e range.\u003c\/li\u003e\r\n\u003cli\u003eShade \u003cstrong\u003e9.31 White Sand\u003c\/strong\u003e.\u003c\/li\u003e\r\n\u003cli\u003e60ml tube.\u003c\/li\u003e\r\n\u003cli\u003eDesigned specifically for hair with \u003cstrong\u003e70% or more white hair\u003c\/strong\u003e.\u003c\/li\u003e\r\n\u003cli\u003eCreated as part of an age-defying professional colour service.\u003c\/li\u003e\r\n\u003cli\u003eHelps provide polished, sophisticated-looking colour results.\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free\u003c\/strong\u003e formula.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for professional salon colour services.\u003c\/li\u003e\r\n\u003cli\u003eDesigned for use by trained hair professionals.\u003c\/li\u003e\r\n\u003cli\u003ePart of L'Oreal Professionnel's specialist INOA Supreme colour range.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eSpecially Designed for High White-Hair Coverage Needs\u003c\/h3\u003e\r\n\u003cp\u003eWhite hair can require a more targeted approach than standard colouring, particularly when it represents the majority of the client's natural hair.\u003c\/p\u003e\r\n\u003cp\u003eL'Oreal INOA Supreme has been created specifically with this in mind, making it an ideal professional option for clients with \u003cstrong\u003e70% or more white hair\u003c\/strong\u003e who want a refined, salon-quality colour result.\u003c\/p\u003e\r\n\u003ch3\u003e9.31 White Sand\u003c\/h3\u003e\r\n\u003cp\u003eThis product is supplied in the \u003cstrong\u003e9.31 White Sand\u003c\/strong\u003e shade.\u003c\/p\u003e\r\n\u003cp\u003eAs with all professional hair colour, the final result will depend on factors including the starting level, percentage of white hair, previous colour history, hair condition and the professional formulation selected by the colourist.\u003c\/p\u003e\r\n\u003ch3\u003eAge-Defying Colour Approach\u003c\/h3\u003e\r\n\u003cp\u003eINOA Supreme is positioned as an \u003cstrong\u003eage-defying professional colour range\u003c\/strong\u003e, recognising that the appearance of white hair is often one of the first visible changes clients want to address through salon colouring.\u003c\/p\u003e\r\n\u003cp\u003eThe range allows professional colourists to create a more polished and refreshed appearance while maintaining a sophisticated finished result.\u003c\/p\u003e\r\n\u003ch3\u003eAmmonia-Free Professional Hair Colour\u003c\/h3\u003e\r\n\u003cp\u003eThe formula is \u003cstrong\u003eammonia free\u003c\/strong\u003e, making it a useful choice for professional salons looking for an alternative to traditional ammonia-containing permanent colour systems.\u003c\/p\u003e\r\n\u003cp\u003eThis allows colourists to offer INOA Supreme as part of a professional colour consultation where white-hair coverage and overall client experience are key considerations.\u003c\/p\u003e\r\n\u003ch3\u003eDesigned for Professional Salon Services\u003c\/h3\u003e\r\n\u003cp\u003eL'Oreal INOA Supreme is a professional hair colour product intended to be selected and formulated according to the client's individual hair characteristics.\u003c\/p\u003e\r\n\u003cp\u003eA professional colourist should assess the percentage of white hair, natural base, existing colour, hair condition and desired result before deciding on the correct formulation and application approach.\u003c\/p\u003e\r\n\u003ch3\u003eIdeal for Clients with 70%+ White Hair\u003c\/h3\u003e\r\n\u003cp\u003eINOA Supreme is specifically intended for clients whose hair contains a high proportion of white strands.\u003c\/p\u003e\r\n\u003cp\u003eThis targeted positioning makes it particularly useful for mature colour services where achieving an elegant and balanced finish is a priority.\u003c\/p\u003e\r\n\u003ch3\u003eProfessional Colour Consultation Recommended\u003c\/h3\u003e\r\n\u003cp\u003eFor the best result, shade selection should form part of a full professional consultation.\u003c\/p\u003e\r\n\u003cp\u003eThe colourist can assess the client's natural colouring, percentage of white hair and desired finish before determining whether 9.31 White Sand is the most appropriate shade or whether it should form part of a broader professional formulation.\u003c\/p\u003e\r\n\u003ch3\u003eSuitable for Ongoing Colour Maintenance\u003c\/h3\u003e\r\n\u003cp\u003eFor clients who regularly colour white regrowth, INOA Supreme can form part of an ongoing salon maintenance routine.\u003c\/p\u003e\r\n\u003cp\u003eProfessional colourists can tailor future applications according to regrowth, colour development and the condition of the hair, helping maintain a consistent and polished appearance over time.\u003c\/p\u003e\r\n\u003ch3\u003e60ml Professional Tube\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003e60ml tube\u003c\/strong\u003e is designed for professional salon use, allowing colourists to measure and prepare the appropriate quantity according to the current INOA Supreme technical instructions.\u003c\/p\u003e\r\n\u003cp\u003eAlways follow L'Oreal Professionnel's current formulation and usage guidance rather than estimating mixing ratios, developer strength or processing time.\u003c\/p\u003e\r\n\u003ch3\u003eHow to Use L'Oreal INOA Supreme 9.31 White Sand\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003eCarry out a professional consultation and assess the client's hair, percentage of white hair, previous colour history and desired result.\u003c\/li\u003e\r\n\u003cli\u003ePerform the required allergy alert test according to the latest L'Oreal Professionnel instructions before colouring.\u003c\/li\u003e\r\n\u003cli\u003eWear suitable protective gloves during preparation, application and rinsing.\u003c\/li\u003e\r\n\u003cli\u003ePrepare the colour only with the compatible professional products specified by L'Oreal Professionnel.\u003c\/li\u003e\r\n\u003cli\u003eFollow the current manufacturer instructions for the correct mixing ratio, developer choice and application technique.\u003c\/li\u003e\r\n\u003cli\u003eApply according to the professional INOA Supreme technical protocol.\u003c\/li\u003e\r\n\u003cli\u003eObserve the current recommended development time supplied by L'Oreal Professionnel.\u003c\/li\u003e\r\n\u003cli\u003eRinse and finish the service according to the manufacturer's professional instructions.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Professional hair colourants can cause severe allergic reactions. Always follow the current L'Oreal Professionnel safety instructions and perform the required allergy alert test before use. This product is intended for professional use. Wear suitable gloves, avoid contact with the eyes and do not use on an irritated or damaged scalp. Do not use to colour eyelashes or eyebrows. Never invent or alter mixing ratios, developer strengths or processing times; always follow the latest manufacturer technical guidance.\u003c\/p\u003e\r\n\u003cp\u003eFor professional colourists working with clients who have \u003cstrong\u003e70% or more white hair\u003c\/strong\u003e, L'Oreal INOA Supreme Anti-Ageing Hair Colour 60ml 9.31 White Sand offers a specialist ammonia-free solution designed around sophisticated, age-defying colour results. \u003cstrong\u003eShop L'Oreal INOA Supreme 9.31 White Sand 60ml today\u003c\/strong\u003e and add a refined professional shade to your white-hair colour portfolio.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":53744817570085,"sku":"CSIS931","price":21.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CSIS931-0_dcced870-1030-4097-9b92-0e8d35b9cc93.webp?v=1788893816","url":"https:\/\/revivehairartists.co.uk\/products\/loreal-inoa-supreme-anti-ageing-hair-colour-60ml-9-31-white-sand","provider":"Revive Hair Artists","version":"1.0","type":"link"}