{"product_id":"kitoko-detox-shampoo-1-litre","title":"Kitoko Detox Shampoo 1 Litre","description":"\u003cp\u003eThe Kitoko Detox Shampoo is a properly considered clarifying shampoo and one that earns its place in any haircare routine. Where regular shampoos focus on everyday cleansing, this 1 litre deep-cleansing formula is designed to genuinely strip away the build-up that ordinary washing can't touch. Rose Water and Red Tea Extract do the lifting work, the formula is sulphate-free so it doesn't strip the hair too aggressively, and Kitoko's Enviro-Shield technology keeps the hair and scalp protected throughout. From the A.S.P Kitoko range.\u003c\/p\u003e\n\n\u003ch2\u003eWhat detox shampoo actually does\u003c\/h2\u003e\n\u003cp\u003eEven with a great everyday shampoo, residue gradually accumulates on your hair and scalp over time. Styling product build-up is the obvious one — hairspray, dry shampoo, mousse, oils and serums all leave traces that ordinary washing doesn't fully remove. But the bigger culprits for most people are mineral deposits from hard water (especially relevant across most of the UK), chlorine from swimming, and atmospheric pollution. All of these settle on the hair shaft and scalp, weighing the hair down, dulling shine, blocking colour absorption, and irritating the scalp. A clarifying detox shampoo lifts all of it cleanly in a single wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhen you actually need a detox shampoo\u003c\/h2\u003e\n\u003cp\u003eThis is properly useful in specific situations rather than as your everyday wash:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBefore a colour service.\u003c\/strong\u003e Build-up on the hair acts as a barrier between your colour and the hair shaft. A detox wash before a chemical service genuinely improves how the colour takes and how evenly it processes — most professional colourists will tell you the same thing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIf your hair feels heavy, flat or dull.\u003c\/strong\u003e Particularly noticeable if your usual shampoo has stopped feeling like it cleans properly. That's almost always build-up rather than the shampoo itself.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor swimmers.\u003c\/strong\u003e Chlorine binds to hair and causes damage, dryness and (for blondes) a green tint. Regular detox washing prevents the worst of it.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor hard water areas.\u003c\/strong\u003e Mineral deposits make hair feel rough, dry and unmanageable. A monthly detox wash makes a noticeable difference.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor heavy product users.\u003c\/strong\u003e If you use styling products daily, a weekly or fortnightly detox wash keeps the hair feeling its best.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRose Water and Red Tea Extract\u003c\/h2\u003e\n\u003cp\u003eThe two headline botanicals in this formula are properly chosen. Rose Water (Rosa Centifolia) has natural cleansing and balancing properties — it gently lifts impurities while regulating sebum on the scalp, which is what stops a clarifying shampoo from leaving the scalp feeling stripped or irritated. Red Tea Extract (Aspalathus Linearis, also known as Rooibos) brings powerful antioxidant support, protecting both hair and scalp from oxidative damage during the deep-cleanse process. Together they give you a thorough detox without the harshness that cheaper clarifying shampoos can cause.\u003c\/p\u003e\n\n\u003ch2\u003eSulphate-free, but still genuinely deep-cleansing\u003c\/h2\u003e\n\u003cp\u003eThis is one of the harder things to engineer in a detox formula. Most aggressive clarifiers rely on harsh sulphates (SLS or SLES) to strip build-up, which works but leaves the hair and scalp feeling completely raw. The Kitoko Detox uses gentler glucoside-based surfactants that still cleanse deeply but without that stripped-out feeling. Shea Butter and Vitamin E are blended in to leave the hair conditioned rather than dried out. Safe to use on colour-treated hair as long as you don't overdo it, and gentle enough that it won't fade your colour the way harsher clarifiers can.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cp\u003eMassage gently into wet hair, lather well, and rinse thoroughly. Repeat if you've got significant build-up or it's been a while since your last clarifying wash. For most people, alternating this with your usual Kitoko shampoo (or another regular shampoo) every 1-2 weeks is the sweet spot. If you're using it before a colour service, follow the wash with a deep conditioning treatment to put moisture back into the hair before the colour goes on.\u003c\/p\u003e\n\n\u003ch2\u003eEnviro-Shield technology\u003c\/h2\u003e\n\u003cp\u003eKitoko's signature Enviro-Shield is a protective technology built into the formula that helps the hair and scalp recover from the cleansing process and shields against everyday environmental damage going forward. It's particularly useful in a detox shampoo, where the deep-cleaning action could otherwise leave the hair more vulnerable than usual immediately after washing.\u003c\/p\u003e\n\n\u003ch2\u003eKey features at a glance\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e1 litre professional size\u003c\/li\u003e\n  \u003cli\u003eDeep-cleansing detox formula for hair and scalp\u003c\/li\u003e\n  \u003cli\u003eRemoves product build-up, hard water minerals, chlorine and pollution residue\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, with gentle glucoside surfactants\u003c\/li\u003e\n  \u003cli\u003eRose Water for cleansing and sebum regulation\u003c\/li\u003e\n  \u003cli\u003eRed Tea (Rooibos) Extract for antioxidant protection\u003c\/li\u003e\n  \u003cli\u003eShea Butter and Vitamin E to maintain conditioning\u003c\/li\u003e\n  \u003cli\u003eEnviro-Shield technology shields against environmental damage\u003c\/li\u003e\n  \u003cli\u003eSafe to use occasionally on colour-treated hair\u003c\/li\u003e\n  \u003cli\u003eIdeal as a pre-colour prep wash or as a periodic clarifying treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrowse our full \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e for everyday cleansing options across all hair types and concerns. If you're using this as a pre-colour prep wash, our full \u003ca href=\"\/collections\/hair-colour\"\u003eprofessional hair colour range\u003c\/a\u003e covers permanent, semi-permanent and demi-permanent options from all the major brands. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":52254114906405,"sku":"PC42405","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/kitoko_detox_sham_1000.jpg?v=1776797196","url":"https:\/\/revivehairartists.co.uk\/products\/kitoko-detox-shampoo-1-litre","provider":"Revive Hair Artists","version":"1.0","type":"link"}