{"product_id":"keratin-complex-timeless-color-fade-defy-shampoo-1000ml","title":"KERATIN COMPLEX Timeless Color Fade-Defy Shampoo  - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003eUnique PolyQ Complex forms an invisible barrier against colour fade and environmental damage\u003c\/li\u003e\n  \u003cli\u003eUV absorbers protect colour from the dulling effects of sun exposure\u003c\/li\u003e\n  \u003cli\u003eProvitamin B5 hydrates and provides antioxidant protection\u003c\/li\u003e\n  \u003cli\u003eKeratin conditions and reinforces the hair's natural protective barrier\u003c\/li\u003e\n  \u003cli\u003eFree from sulphates, parabens and sodium chloride — safe for Keratin smoothing treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColour-Protecting Shampoo That Defends Against Fading for All Shades and Hair Types\u003c\/h2\u003e\n\u003cp\u003eKeratin Complex Timeless Color Fade-Defy Shampoo is a professional-grade colour protection shampoo that combines multiple layers of fade defence in a single daily wash. Formulated without sulphates, parabens or sodium chloride, it is safe for use on all hair types and all colour shades — and specifically formulated to protect the longevity of Keratin Complex smoothing treatments, making it the natural daily shampoo choice for anyone who has invested in a Keratin Complex service. This 1L salon size is ideal for professional use or for home users who want a long-lasting supply. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003ePolyQ Complex for an Invisible Colour-Protective Barrier\u003c\/h2\u003e\n\u003cp\u003eThe standout ingredient in the Timeless Color Fade-Defy formula is the unique PolyQ Complex, which forms an invisible protective barrier around each strand that actively defends against colour fading and shields the hair from the environmental aggressors — pollution, humidity and oxidative stress — that cause colour to dull and lose its vibrancy over time. This barrier approach to colour protection works continuously throughout the day rather than just during the wash, giving colour an ongoing layer of defence between salon appointments.\u003c\/p\u003e\n\n\u003ch2\u003eUV Absorbers, Provitamin B5 and Keratin for Complete Protection\u003c\/h2\u003e\n\u003cp\u003eUV absorbers in the formula shield the hair from the sun exposure that breaks down colour molecules and causes vibrancy to fade — a particularly important benefit for anyone whose hair is regularly exposed to sunlight. Provitamin B5 — also known as Panthenol — hydrates the hair and adds antioxidant protection, while Keratin conditions the hair fibre and reinforces its natural protective barrier against colour loss. Together these four protective mechanisms create one of the most comprehensive colour defence formulas available in a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Keratin Complex Timeless Color Fade-Defy Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with a colour-protecting conditioner for maximum vibrancy and moisture retention. Suitable for daily use on all colour-treated hair types and all shades. Particularly recommended for anyone maintaining a Keratin Complex smoothing treatment at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"KERATIN COMPLEX","offers":[{"title":"Default Title","offer_id":52061066035493,"sku":"SD43434","price":40.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/43434.jpg?v=1773132185","url":"https:\/\/revivehairartists.co.uk\/products\/keratin-complex-timeless-color-fade-defy-shampoo-1000ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}