{"product_id":"joico-vero-k-pak-age-defy-permanent-hair-colour-74ml","title":"Joico Vero K-Pak Age Defy Permanent Hair Colour - 74ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n                \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n                        \u003cdiv class=\"product-long-description\"\u003e\n                            {{if Product.ProductLongDescription}}\n                                {{html Product.ProductLongDescription}}\n                            {{else}}\n                                \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n                            {{\/if}}\n                        \u003c\/div\u003e\n                    \n\u003c\/div\u003e\n            \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eRestore the youthful look of your hair with Vero K-PAK Age Defy, the pioneering hair colour designed to effectively reverse the key signs of ageing hair—texture, sheen, and colour. The Joico Vero K-PAK Color Age Defy permanent crème shades offer four age-defying advantages within a single tube of color:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplete, natural-looking coverage for grey hair\u003c\/li\u003e\n\u003cli\u003eAward-winning K-PAK® reconstruction for hair that is healthy and radiant\u003c\/li\u003e\n\u003cli\u003eBrilliant luminosity\u003c\/li\u003e\n\u003cli\u003eSoft, easily manageable texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSCIENTIFIC ADVANCEMENTS IN AGE DEFYING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimilar to skin, hair undergoes changes due to the natural ageing process. Over time, clients may observe their hair becoming:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncreasingly grey\u003c\/li\u003e\n\u003cli\u003eCoarse and wiry in texture\u003c\/li\u003e\n\u003cli\u003eDull and flat\u003c\/li\u003e\n\u003cli\u003eMore fragile and susceptible to damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eVero K-PAK Color Age Defy addresses the impact of ageing on hair through two scientific breakthroughs:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3-DEFENSE TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis technology comprises a deeply penetrating blend of time-released lipids, essential amino acids, and bio-mimetic ceramides. It effectively softens and smoothens the hair structure, ensuring superior conditioning and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAWARD WINNING QUADRAMINE COMPLEX®\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA unique technology that has earned K-PAK the title of Stylists’ Favourite Reconstructor for 15 years. This innovation repairs, fortifies, and safeguards hair from within during processing, delivering conditioned and visibly healthier results.\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" style=\"width:100%;aspect-ratio:16\/9\" src=\"https:\/\/www.youtube.com\/embed\/t0bNq8R7Zfs?si=t4A2CDbcd7uBWjoC\" frameborder=\"0\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072646437,"sku":"AHSUPER-59619","price":18.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59619-0.webp?v=1786284548","url":"https:\/\/revivehairartists.co.uk\/products\/joico-vero-k-pak-age-defy-permanent-hair-colour-74ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}