{"product_id":"joico-lumishine-youthlock-permanent-hair-colour-74ml","title":"Joico Lumishine YouthLock Permanent Hair Colour - 74ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n                \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n                        \u003cdiv class=\"product-long-description\"\u003e\n                            {{if Product.ProductLongDescription}}\n                                {{html Product.ProductLongDescription}}\n                            {{else}}\n                                \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n                            {{\/if}}\n                        \u003c\/div\u003e\n                    \n\u003c\/div\u003e\n            \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eAchieve 100% Grey Coverage in 20 Vibrant Shades with NEW LumiShine® YouthLock, Joico’s groundbreaking collagen-infused permanent crème colour. Harnessing the rejuvenating properties of Collagen, renowned for maintaining youthful skin, this innovative formula revitalises hair, preserving its youthful appearance and feel. With just one treatment, hair bounces back with renewed vitality, body, and the signature LumiShine shine. Resilience is restored, while smoothness and softness return. Stubborn grey hair receives impeccable coverage, gleaming and gorgeous.\u003c\/p\u003e\n\u003cp\u003eExperience 5 Key Benefits to preserve hair’s youthfulness:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrey Hair: Ensure 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eDull Hair: Enhance radiance with up to 2X the shine\u003c\/li\u003e\n\u003cli\u003eLifeless Hair: Add body, movement, and bounce\u003c\/li\u003e\n\u003cli\u003eCoarse Hair: Improve manageability, smoothness, and softness\u003c\/li\u003e\n\u003cli\u003eDry Hair: Lock in hydration and prevent breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cu\u003eMixing Instructions:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003eLumiShine Permanent Crème Color is mixed at a ratio of 1:1 (equal parts colour and appropriate Volume LumiShine Developer). Apply using a colour applicator bottle or bowl and brush. (For bottle mixing, add developer first, then colour, and shake well.) Process for 35-45 minutes for grey coverage.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.alanhoward.co.uk\/Downloads\/Manuals\/joico-youthlock-fact-sheet.pdf\" target=\"_blank\"\u003e\u003cbutton class=\"tertiary-button\"\u003eDownload Fact Sheet\u003c\/button\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" style=\"width:100%;aspect-ratio:16\/9\" src=\"https:\/\/www.youtube.com\/embed\/zPtVXPK7GaA?si=DPJLKUYEsEeRtfPA\" frameborder=\"0\" width=\"560\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989073072421,"sku":"AHSUPER-59617","price":19.16,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59617-0.webp?v=1786284553","url":"https:\/\/revivehairartists.co.uk\/products\/joico-lumishine-youthlock-permanent-hair-colour-74ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}