{"product_id":"joico-lumishine-demi-liquid-9bv-60ml","title":"Joico LumiShine Demi Liquid - 9BV 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA demi-permanent colour in 9BV, a very light blonde with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free, deposit-only gloss colour for tone and incredible shine\u003c\/li\u003e\n  \u003cli\u003eGentle and conditioning, tones and refreshes without lifting\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Demi-Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Demi-Permanent in 9BV, a very light blonde with a blue reflect, a gentle, ammonia-free, deposit-only liquid\/creme colour that adds tone and glass-like shine without lifting, perfect for toning, refreshing and glossing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 9BV is depth 9 (a very light blonde), a very light blonde with a blue reflect, a cool tone that counters and neutralises warmth. As a demi-permanent, it's deposit-only, so it adds tone, richness and serious shine without lifting or the commitment of a permanent, and fades softly, ideal for toning, glossing, blending grey and refreshing colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a very light blonde with a blue reflect and glass-like shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Demi-Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744414064933,"sku":"AHJLD9BV","price":17.95,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/revivehairartists.co.uk\/products\/joico-lumishine-demi-liquid-9bv-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}