{"product_id":"joico-defy-damage-in-a-flash-200ml","title":"Joico Defy Damage In A Flash 200ml","description":"\u003ch2\u003eBond-Building Treatment That Works in Just 7 Seconds\u003c\/h2\u003e\n\u003cp\u003eNot everyone has time for a lengthy conditioning treatment, and Joico Defy Damage In A Flash was designed with exactly that in mind. This innovative liquid-to-creme formula works in just 7 seconds to build bonds within the hair structure, leaving hair up to 20 times more resistant to breakage after a single use. If your hair is prone to snapping, feels weak or has been through a lot of colour or heat styling, this is the kind of quick win that makes a genuine difference to the condition and feel of your hair. This 200ml bottle is ideal for regular use at home.\u003c\/p\u003e\n\n\u003ch2\u003eHow Does a Liquid-to-Creme Formula Work?\u003c\/h2\u003e\n\u003cp\u003eWhat makes Defy Damage In A Flash a little different is its unique texture transformation. You apply it as a lightweight liquid to damp, towel-dried hair from mid-lengths to ends, and as you work it through the hair it transforms into a creamy texture. That shift signals that the product is activating and bonding to the hair structure. After just 7 seconds you rinse it away, and the result is noticeably smoother, stronger hair without any heaviness or residue.\u003c\/p\u003e\n\n\u003ch2\u003eStrong Results Without Compromise\u003c\/h2\u003e\n\u003cp\u003eDefy Damage In A Flash is colour-safe, so it will not interfere with your colour-treated hair or cause fading. It is also completely silicone-free, meaning the smoothness you feel after rinsing comes from genuine bond-building and strengthening rather than a silicone coating masking the damage underneath. It is also PETA-approved and cruelty-free, which is worth knowing if that matters to you when choosing your haircare.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage In A Flash\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Defy Damage Protective Shampoo, apply the product to damp towel-dried hair from mid-lengths to ends, avoiding the roots. Work it through until it transforms from liquid to creme, leave for 7 seconds, then rinse thoroughly. Use regularly as part of your wash day routine for stronger, more resilient hair over time.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989071270181,"sku":"AH31745","price":25.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-In-A-Flash-200ml_7f4d6df7-d1cf-4118-81d2-1192304181e4.webp?v=1755756370","url":"https:\/\/revivehairartists.co.uk\/products\/joico-defy-damage-in-a-flash-200ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}