{"product_id":"joico-colorful-anti-fade-shampoo-1l","title":"Joico Colorful Anti-Fade Shampoo 1L","description":"\u003cul\u003e\n  \u003cli\u003e3x greater resistance to breakage for stronger, more resilient colour-treated hair\u003c\/li\u003e\n  \u003cli\u003eSmartRelease Technology delivers Rosehip Oil, Arginine and Keratin continuously\u003c\/li\u003e\n  \u003cli\u003ePomegranate Extract fights colour fade with antioxidant protection\u003c\/li\u003e\n  \u003cli\u003eCamellia Oil and Omega 9 seal in moisture and restore shine\u003c\/li\u003e\n  \u003cli\u003eSulphate-free salon-size 1L for professional or long-lasting home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSalon-Size Colour-Protecting Shampoo That Strengthens and Fights Fade\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Colorful Anti-Fade Shampoo in the supersized 1L format is a sulphate-free daily shampoo designed to keep colour-treated hair vibrant, strong and protected from fading with every wash. Replacing the Joico Color Endure range, the Colorful collection offers enhanced colour protection and strengthening performance — delivering 3 times greater resistance to breakage alongside long-lasting colour vibrancy. The 1L size is ideal for professional salon use or for devoted home users who want a long-lasting supply of a colour protection shampoo that genuinely delivers. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Continuous Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eThe exclusive SmartRelease Technology uses a liposome delivery system to continuously infuse the hair with Rosehip Oil, Arginine and Keratin throughout the cleansing process. Arginine renews and strengthens hair bonds from within, Keratin fortifies the hair fibre to reduce breakage, and Rosehip Oil delivers deep moisture and antioxidant protection. Rather than ingredients that rinse away immediately, SmartRelease ensures maximum contact time and absorption for repair and protection that builds cumulatively with every wash.\u003c\/p\u003e\n\n\u003ch2\u003ePomegranate Extract and Camellia Oil for Colour Vibrancy and Shine\u003c\/h2\u003e\n\u003cp\u003ePomegranate Fruit Extract, rich in tannins and antioxidants, fights colour fade by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution that break down colour molecules over time. Camellia Oil, enriched with Omega 9 fatty acids, seals moisture into the hair shaft and restores a brilliant, healthy-looking shine that makes colour appear more vivid and dimensional. Together they deliver the kind of colour brilliance and longevity that makes the investment in regular colour appointments genuinely worthwhile. For best results pair with the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Colorful Anti-Fade Conditioner and Colorful GlowBeyond Hair Serum.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Colorful Anti-Fade Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, work into a lather and rinse thoroughly. Suitable for daily use on all types of colour-treated hair. Follow with Joico Colorful Anti-Fade Conditioner for a complete colour protection routine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989067895077,"sku":"AH325063","price":42.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Colorful-Anti-Fade-Shampoo-1L_b27f6610-2dce-4623-af08-2d42f53eb5e1.webp?v=1755671146","url":"https:\/\/revivehairartists.co.uk\/products\/joico-colorful-anti-fade-shampoo-1l","provider":"Revive Hair Artists","version":"1.0","type":"link"}