{"product_id":"joico-colorful-anti-fade-conditioner-1l","title":"Joico Colorful Anti-Fade Conditioner 1L","description":"\u003ch2\u003eSalon-Size Daily Conditioner That Keeps Colour Vibrant for Up to 8 Weeks\u003c\/h2\u003e\n\u003cp\u003eJoico Colorful Anti-Fade Conditioner in the generous 1L salon size is the daily colour care conditioner for anyone who takes their colour-treated hair seriously. Designed to protect vibrancy, deeply nourish and prevent fading with every wash, it helps keep colour looking salon-fresh for up to 8 weeks — a meaningful claim for anyone who invests in regular colour appointments and wants to protect that investment at home. The 1L bottle is the practical choice for hairdressers recommending it to clients or for home users who go through conditioner quickly and want the best value from the Colorful range.\u003c\/p\u003e\n\n\u003ch2\u003ePomegranate Extract for Lasting Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe key ingredient behind the anti-fade performance is Pomegranate Extract, rich in tannins and antioxidants that help prevent colour fading and protect the longevity of colour-treated hair. Antioxidants work by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution — three of the main causes of colour fade between appointments. For colour-treated hair that tends to look dull and washed out within weeks of a salon visit, a daily conditioner with genuine antioxidant protection makes a visible difference over time.\u003c\/p\u003e\n\n\u003ch2\u003eOver 72% Breakage Protection and Intensive Moisture\u003c\/h2\u003e\n\u003cp\u003eBeyond colour protection, the Colorful Anti-Fade Conditioner provides over 72% protection against hair breakage — an impressive stat for a daily conditioner rather than an intensive treatment. It instantly detangles colour-treated hair for smooth, manageable strands, lightly moisturises to add softness and shine, and delivers intensive hydration that leaves hair looking and feeling healthy and vibrant rather than dry and compromised from repeated colour processing.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Daily Repair and Strength\u003c\/h2\u003e\n\u003cp\u003eJoico's SmartRelease Technology uses a liposome delivery system to continuously infuse the hair with Rosehip Oil, Arginine and Keratin throughout the conditioning process. Arginine and Keratin strengthen and repair the hair fibre from within, while Rosehip Oil delivers lasting moisture and a silky, refreshed finish from root to tip. Used daily, the cumulative strengthening and colour-protecting benefits add up significantly over time.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Colorful Anti-Fade Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to clean, damp hair and comb through for even distribution. Leave on for one to two minutes then rinse thoroughly. For best results, use alongside Joico Colorful Anti-Fade Shampoo as part of a complete daily colour care routine for vibrant, healthy-looking colour-treated hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059834149,"sku":"AH325065","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Colorful-Anti-Fade-Conditioner-1L_e559a97c-b46a-434e-985e-52a9ad39fd05.webp?v=1756145474","url":"https:\/\/revivehairartists.co.uk\/products\/joico-colorful-anti-fade-conditioner-1l","provider":"Revive Hair Artists","version":"1.0","type":"link"}