{"product_id":"joico-blonde-life-shampoo-50ml","title":"Joico Blonde Life Shampoo 50ml","description":"\u003cp\u003eThe Joico Blonde Life Brightening Shampoo 50ml is a sulphate-free brightening shampoo that gently cleanses and maintains the vibrancy of blonde hair without stripping essential nutrients. SmartRelease technology continuously delivers arginine, monoi oil and tamanu oil to strengthen, moisturise and protect — leaving blonde hair soft, smooth, shiny and noticeably brighter with every wash.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulphate-free brightening shampoo that maintains and enhances blonde vibrancy\u003c\/li\u003e\n  \u003cli\u003eSmartRelease technology with arginine, monoi oil and tamanu oil for continuous nourishment\u003c\/li\u003e\n  \u003cli\u003eMonoi oil combats frizz and provides intense moisture for a polished finish\u003c\/li\u003e\n  \u003cli\u003eTamanu oil with omega 6 and 9 hydrates and protects against UV and environmental damage\u003c\/li\u003e\n  \u003cli\u003eDetangles for easier styling and less breakage — 50ml travel size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes Joico Blonde Life different from a standard blonde shampoo?\u003c\/h2\u003e\n\u003cp\u003eMost blonde shampoos either focus on toning (violet pigments) or clarifying — the Blonde Life Brightening Shampoo takes a different approach, concentrating on maintaining the structural health and natural radiance of blonde hair rather than depositing pigment. SmartRelease technology encapsulates the key ingredients in a liposome delivery system that releases them continuously throughout the day, providing ongoing nourishment and protection well beyond the shower. The result is blonde hair that looks genuinely healthy and luminous rather than just freshly washed.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, lather and rinse thoroughly. The 50ml is ideal for travel or for trying Blonde Life before committing to a larger size. Follow with the Blonde Life conditioner for a complete brightening routine. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico Blonde Life range\u003c\/a\u003e and complete selection of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003eblonde hair products\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051248933,"sku":"AH31886","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Blonde-Life-Shampoo-50ml_11fab9bf-c2de-477f-adea-5927829f4ac1.webp?v=1755670952","url":"https:\/\/revivehairartists.co.uk\/products\/joico-blonde-life-shampoo-50ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}