{"product_id":"innoluxe-platinum-mask-purple-100ml","title":"INNOluxe Platinum Mask Purple 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePurple toning mask that counteracts brassiness in blonde hair\u003c\/li\u003e\r\n\u003cli\u003eViolet pigments neutralise yellow tones to restore brightness and vibrancy\u003c\/li\u003e\r\n\u003cli\u003eDeeply hydrates each strand while it tones\u003c\/li\u003e\r\n\u003cli\u003eHelps strengthen the hair and smooth the look of split ends\u003c\/li\u003e\r\n\u003cli\u003eBrightens, tones, hydrates and conditions in one treatment\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eCool, bright, hydrated blonde in one mask. \u003cstrong\u003eINNOluxe Platinum Mask Purple 100ml\u003c\/strong\u003e is a purple toning mask that refreshes light blonde hair by neutralising unwanted brassiness, while deeply hydrating and helping to strengthen the hair at the same time. Its violet pigments counteract the yellow tones that creep into blonde and lightened hair, restoring brightness and vibrancy, and because it's INNOluxe, it goes further than a simple toner, conditioning, hydrating and caring for the hair as it tones. The result is cooler, brighter, softer, healthier-looking blonde.\u003c\/p\u003e\r\n\u003cp\u003eThe toning comes from violet pigments, which cancel out the brassy yellow tones in blonde hair (violet sits opposite yellow on the colour wheel, which is exactly why it neutralises warmth). But this is a treatment mask, not just a toner: it deeply hydrates each strand, helps strengthen the hair, and helps smooth the look of split ends, so as well as cooler, brighter colour, you get deeply conditioned, healthier-looking, more resilient blonde. It's the clever choice for blonde hair that wants toning and a proper moisture-and-strength treatment in one.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for blonde hair\u003c\/h2\u003e\r\n\u003cp\u003eBlonde, platinum and lightened hair turns brassy as warm tones reappear, and it often needs extra moisture and strength too (lightened hair tends to be dry and fragile). This mask tackles all three: violet pigments neutralise yellow to keep blonde cool and bright, while the treatment formula deeply hydrates, helps strengthen, and helps smooth the look of split ends. Used in place of your regular conditioner or mask (as often as your blonde needs toning), it keeps blonde cool, bright, hydrated and strong.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eAfter shampooing, apply to damp hair, distributing evenly through the lengths, and leave for a few minutes (longer for more intense toning), then rinse. Use as often as needed to keep brassiness at bay and your blonde conditioned, more frequent use gives a cooler result. As with any pigmented product, wearing gloves and taking care with skin, towels and surfaces is wise. You'll find toning and blonde-care options in our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone with blonde, platinum, lightened or highlighted hair who wants to tone out brassiness while deeply hydrating and strengthening the hair, all in one treatment mask. It's especially good for lightened blonde that's gone both brassy and dry. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly blonde turns brassy and how much lightened hair needs moisture and strength, and a toning treatment mask like this is one of the easiest ways to keep blonde cool, bright and healthy between salon visits.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your blonde care routine\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, use this mask alongside the INNOluxe Platinum Shampoo and the wider INNOluxe range. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd INNOluxe Platinum Mask Purple to your routine to tone, hydrate and strengthen blonde hair. Free UK delivery on all orders.\u003c\/p\u003e","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":52061057220901,"sku":"SD43154","price":23.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43154-1.jpg?v=1781005840","url":"https:\/\/revivehairartists.co.uk\/products\/innoluxe-platinum-mask-purple-100ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}