{"product_id":"innoluxe-platinum-mask-blue-100ml","title":"INNOluxe Platinum Mask Blue 100ml","description":"\u003cul\u003e\r\n\u003cli\u003eBlue toning mask formulated for dark hair, 100ml\u003c\/li\u003e\r\n\u003cli\u003eHelps neutralise orange and deep yellow tones\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair feeling soft, supple and conditioned\u003c\/li\u003e\r\n\u003cli\u003eInfused with argan oil for a luxurious sheen\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eINNOluxe Platinum Mask Blue is made specifically for darker hair that's picking up unwanted warmth. Blue pigment sits opposite orange on the colour wheel, which is why it's the right choice for knocking back the orange and deep yellow tones that show up in lifted brunettes, where a purple mask simply isn't strong enough. As it tones, it conditions, leaving hair feeling soft, supple and beautifully smooth, and the argan oil gives a lovely luxurious sheen. A gorgeous way to keep cool brunettes and bronde tones looking clean between salon visits.\u003c\/p\u003e\r\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBlue pigment neutralises orange and deep yellow tones\u003c\/li\u003e\r\n\u003cli\u003eFormulated specifically for dark hair\u003c\/li\u003e\r\n\u003cli\u003eConditions as it tones, leaving hair feeling soft and supple\u003c\/li\u003e\r\n\u003cli\u003eInfused with argan oil for a luxurious sheen\u003c\/li\u003e\r\n\u003cli\u003eLovely for maintaining cool tones between appointments\u003c\/li\u003e\r\n\u003cli\u003e100ml size\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eApply to clean, damp hair and work through the lengths and ends, concentrating where the warmth is most noticeable. Leave for a few minutes, checking as you go, then rinse thoroughly. Start with a shorter development time the first time you use it and build up, as toning results vary depending on how light and porous the hair is. Wear gloves to avoid staining your hands.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis mask is for brunettes, brondes and anyone with darker lifted hair who wants to keep warmth at bay, and for stylists looking for a proper toning mask for dark tones. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know how often clients reach for a purple product when what their hair actually needs is blue, on dark hair, orange is the problem, and blue is the answer.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-depositing-shampoo\"\u003ecolour depositing shampoo\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003ehair conditioner\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/purple-shampoo\"\u003epurple shampoo\u003c\/a\u003e ranges, or see everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":52061056237861,"sku":"SD43152","price":23.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43152-0.jpg?v=1784386153","url":"https:\/\/revivehairartists.co.uk\/products\/innoluxe-platinum-mask-blue-100ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}