{"product_id":"innoluxe-balance-plus-platinum-500ml","title":"INNOluxe Balance Plus Platinum 500ml","description":"\u003ch2\u003eINNOluxe Balance Plus Platinum 500ml\u003c\/h2\u003e\n\n\u003cp\u003eKeep blonde hair looking cooler, brighter and beautifully polished with \u003cstrong\u003eINNOluxe Balance Plus Platinum 500ml\u003c\/strong\u003e. Designed with \u003cstrong\u003eintense purple toning\u003c\/strong\u003e, this professional formula helps neutralise unwanted warmth in blonde hair while simultaneously supporting strength, elasticity, fullness and shine.\u003c\/p\u003e\n\n\u003cp\u003eMore than simply a toning product, Balance Plus Platinum has been developed to improve the overall look and feel of the hair. While its purple pigments help counteract warm tones, the formula also works to \u003cstrong\u003erebuild elasticity\u003c\/strong\u003e within the hair strands, helping blonde and lightened hair feel stronger and more resilient. It also provides heat protection without unwanted product build-up, making it a versatile addition to professional blonde haircare routines.\u003c\/p\u003e\n\n\u003cp\u003eThe practical \u003cstrong\u003e500ml size\u003c\/strong\u003e is ideal for professional salons, independent stylists or regular home maintenance where a generous supply of blonde toning and strengthening care is required.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional purple toning formula from \u003cstrong\u003eINNOluxe\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eintense purple toning\u003c\/strong\u003e to help neutralise unwanted warmth.\u003c\/li\u003e\n\u003cli\u003eIdeal for helping \u003cstrong\u003ecool warm blonde tones\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cleaner, cooler-looking blonde result.\u003c\/li\u003e\n\u003cli\u003eDesigned to \u003cstrong\u003erebuild elasticity\u003c\/strong\u003e within the hair strands.\u003c\/li\u003e\n\u003cli\u003eHelps improve the strength and resilience of blonde and lightened hair.\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003eheat protection\u003c\/strong\u003e during styling.\u003c\/li\u003e\n\u003cli\u003eDesigned to protect from heat \u003cstrong\u003ewithout unwanted build-up\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps add \u003cstrong\u003efullness\u003c\/strong\u003e to the hair.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a more polished finish.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional blonde and lightened haircare routines.\u003c\/li\u003e\n\u003cli\u003eGenerous \u003cstrong\u003e500ml size\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIntense Purple Toning for Warm Blondes\u003c\/h3\u003e\n\n\u003cp\u003eBlonde and lightened hair can gradually develop unwanted warm tones, affecting the clean, cool finish achieved during a professional colour service. \u003cstrong\u003eINNOluxe Balance Plus Platinum\u003c\/strong\u003e uses intense purple toning to help counteract this warmth and maintain a cooler-looking blonde result.\u003c\/p\u003e\n\n\u003cp\u003eThe purple-toned formula makes it particularly useful for blonde hair where unwanted warmth has started to become visible. Used as part of an appropriate professional haircare routine, it helps refresh the overall appearance of blonde tones and supports a brighter, more refined finish.\u003c\/p\u003e\n\n\u003cp\u003eBecause the formula is designed with strong purple toning properties, the amount and frequency of use should be adjusted according to the hair's condition, porosity, starting tone and desired finished result.\u003c\/p\u003e\n\n\u003ch3\u003eHelps Rebuild Hair Elasticity\u003c\/h3\u003e\n\n\u003cp\u003eLightening and colouring services can leave hair requiring additional support, particularly when maintaining the condition and resilience of blonde hair. Balance Plus Platinum goes beyond cosmetic toning by helping to \u003cstrong\u003erebuild elasticity within the hair strands\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eGood elasticity helps hair flex and move more effectively, contributing to a stronger and more manageable feel. By supporting elasticity while toning unwanted warmth, INNOluxe Balance Plus Platinum offers a more complete approach to caring for blonde and professionally lightened hair.\u003c\/p\u003e\n\n\u003ch3\u003eHeat Protection Without Build-Up\u003c\/h3\u003e\n\n\u003cp\u003eHeat styling is part of many everyday hair routines, whether creating a smooth blow-dry, adding curls or waves, or finishing with straighteners and other heated tools. \u003cstrong\u003eINNOluxe Balance Plus Platinum helps protect the hair from heat\u003c\/strong\u003e, adding another useful benefit alongside its toning and strengthening properties.\u003c\/p\u003e\n\n\u003cp\u003eThe formula is designed to provide this protection \u003cstrong\u003ewithout causing unwanted build-up\u003c\/strong\u003e. This helps preserve the natural movement and feel of the hair while supporting it during repeated thermal styling.\u003c\/p\u003e\n\n\u003ch3\u003eAdds Fullness \u0026amp; Shine\u003c\/h3\u003e\n\n\u003cp\u003eAlongside its toning and strengthening benefits, Balance Plus Platinum helps hair appear \u003cstrong\u003efuller and shinier\u003c\/strong\u003e. Blonde hair can sometimes look dull or lacklustre, particularly when its condition has been affected by repeated colouring, lightening or heat styling.\u003c\/p\u003e\n\n\u003cp\u003eBy enhancing shine, the formula helps create a more polished finish that complements a cooler blonde tone. The added fullness also helps give the hair a healthier-looking, more substantial appearance without relying on heavy formulas that could leave it feeling overloaded.\u003c\/p\u003e\n\n\u003ch3\u003eA Versatile 500ml Size\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003cstrong\u003e500ml format\u003c\/strong\u003e makes INNOluxe Balance Plus Platinum a practical choice for salons, independent stylists and clients who regularly maintain blonde or lightened hair. It offers a generous quantity for repeated use while remaining convenient to store as part of a professional or at-home haircare routine.\u003c\/p\u003e\n\n\u003cp\u003eCombining purple toning, elasticity support, heat protection, fullness and shine within one formula also helps simplify blonde maintenance while targeting several common concerns at the same time.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use INNOluxe Balance Plus Platinum 500ml\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eAssess the hair's colour, condition, porosity and level of unwanted warmth before application.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong\u003eINNOluxe Balance Plus Platinum\u003c\/strong\u003e according to the official INNOluxe instructions supplied with the product.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through the areas requiring toning and conditioning.\u003c\/li\u003e\n\u003cli\u003ePay particular attention to areas where unwanted warm tones are most visible.\u003c\/li\u003e\n\u003cli\u003eAllow the product to work for the recommended period, taking the hair's condition and desired tonal result into account.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly according to the manufacturer's directions.\u003c\/li\u003e\n\u003cli\u003eStyle as required, taking advantage of the formula's heat-protective properties when using thermal styling tools.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always follow the official INNOluxe directions supplied with the product, including application guidance and recommended usage. Purple toning products can produce different results depending on hair porosity, starting colour and condition, so adjust use accordingly.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone looking to combine \u003cstrong\u003eintense purple toning with strength, elasticity, heat protection, fullness and shine\u003c\/strong\u003e, INNOluxe Balance Plus Platinum 500ml is an excellent addition to a blonde haircare routine. Its intense purple formula helps cool unwanted warmth while supporting the overall condition and appearance of the hair. \u003cstrong\u003eShop INNOluxe Balance Plus Platinum 500ml today\u003c\/strong\u003e for cooler, stronger and more polished-looking blonde results.\u003c\/p\u003e\n","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":52061058662693,"sku":"SD43130","price":66.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43130-0.jpg?v=1786307424","url":"https:\/\/revivehairartists.co.uk\/products\/innoluxe-balance-plus-platinum-500ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}