{"product_id":"innoluxe-balance-plus-platinum-1000ml","title":"INNOluxe Balance Plus Platinum 1000ml","description":"\u003ch2\u003eINNOluxe Balance Plus Platinum 1000ml\u003c\/h2\u003e\n\n\u003cp\u003eKeep blonde hair looking cooler, brighter and beautifully polished with \u003cstrong\u003eINNOluxe Balance Plus Platinum 1000ml\u003c\/strong\u003e. Designed with \u003cstrong\u003eintense purple toning\u003c\/strong\u003e, this professional formula helps neutralise unwanted warmth in blonde hair while simultaneously supporting strength, elasticity, fullness and shine.\u003c\/p\u003e\n\n\u003cp\u003eMore than simply a toning product, Balance Plus Platinum has been developed to improve the overall look and feel of the hair. While its purple pigments help counteract warm tones, the formula also works to \u003cstrong\u003erebuild elasticity\u003c\/strong\u003e within the hair strands, helping blonde and lightened hair feel stronger and more resilient. It also provides heat protection without unwanted product build-up, making it a versatile addition to professional blonde haircare routines.\u003c\/p\u003e\n\n\u003cp\u003eThe generous \u003cstrong\u003e1000ml professional size\u003c\/strong\u003e is ideal for busy salons and stylists who regularly work with blonde, highlighted or lightened hair and need a dependable toning product for repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional purple toning formula from \u003cstrong\u003eINNOluxe\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eintense purple toning\u003c\/strong\u003e to help neutralise unwanted warmth.\u003c\/li\u003e\n\u003cli\u003eIdeal for helping \u003cstrong\u003ecool warm blonde tones\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cleaner, cooler-looking blonde result.\u003c\/li\u003e\n\u003cli\u003eDesigned to \u003cstrong\u003erebuild elasticity\u003c\/strong\u003e within the hair strands.\u003c\/li\u003e\n\u003cli\u003eHelps improve the strength and resilience of blonde and lightened hair.\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003eheat protection\u003c\/strong\u003e during styling.\u003c\/li\u003e\n\u003cli\u003eDesigned to protect from heat \u003cstrong\u003ewithout unwanted build-up\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps add \u003cstrong\u003efullness\u003c\/strong\u003e to the hair.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a more polished finish.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional blonde and lightened haircare routines.\u003c\/li\u003e\n\u003cli\u003eGenerous \u003cstrong\u003e1000ml salon size\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIntense Purple Toning for Warm Blondes\u003c\/h3\u003e\n\n\u003cp\u003eBlonde and lightened hair can gradually develop unwanted warm tones, affecting the clean, cool finish achieved during a professional colour service. \u003cstrong\u003eINNOluxe Balance Plus Platinum\u003c\/strong\u003e uses intense purple toning to help counteract this warmth and maintain a cooler-looking blonde result.\u003c\/p\u003e\n\n\u003cp\u003eThe purple-toned formula makes it particularly useful for blonde hair where unwanted warmth has started to become visible. Used as part of an appropriate professional haircare routine, it helps refresh the overall appearance of blonde tones and supports a brighter, more refined finish.\u003c\/p\u003e\n\n\u003cp\u003eBecause the formula is specifically designed with strong purple toning properties, professional judgement should be used when determining the appropriate amount and frequency of application for each client's hair condition, porosity and desired result.\u003c\/p\u003e\n\n\u003ch3\u003eHelps Rebuild Hair Elasticity\u003c\/h3\u003e\n\n\u003cp\u003eLightening and colouring services can leave hair requiring additional support, particularly when maintaining the condition and resilience of blonde hair. Balance Plus Platinum goes beyond cosmetic toning by helping to \u003cstrong\u003erebuild elasticity within the hair strands\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eHealthy elasticity allows hair to flex and move more effectively, contributing to a stronger and more manageable feel. By supporting elasticity while toning unwanted warmth, INNOluxe Balance Plus Platinum provides a more complete approach to caring for professionally lightened and blonde hair.\u003c\/p\u003e\n\n\u003ch3\u003eHeat Protection Without Build-Up\u003c\/h3\u003e\n\n\u003cp\u003eHeat styling is a regular part of many haircare routines, whether creating a smooth blow-dry, adding waves or finishing with straighteners and other thermal styling tools. \u003cstrong\u003eINNOluxe Balance Plus Platinum helps protect the hair from heat\u003c\/strong\u003e, adding another important benefit to its toning and strengthening properties.\u003c\/p\u003e\n\n\u003cp\u003eThe formula has been designed to provide this protection \u003cstrong\u003ewithout creating unwanted build-up\u003c\/strong\u003e. This helps preserve the natural movement and feel of the hair while still supporting it during regular styling.\u003c\/p\u003e\n\n\u003ch3\u003eAdds Fullness \u0026amp; Shine\u003c\/h3\u003e\n\n\u003cp\u003eAlongside its toning and strengthening benefits, Balance Plus Platinum helps hair appear \u003cstrong\u003efuller and shinier\u003c\/strong\u003e. Blonde hair can sometimes appear dull or lacklustre, particularly when its condition has been affected by repeated lightening or styling.\u003c\/p\u003e\n\n\u003cp\u003eBy enhancing shine, the formula helps create a more polished finish that complements a professionally toned blonde. Added fullness also helps give the hair a healthier-looking, more substantial appearance without relying on heavy products that may leave the hair feeling overloaded.\u003c\/p\u003e\n\n\u003ch3\u003eProfessional 1000ml Salon Size\u003c\/h3\u003e\n\n\u003cp\u003eThe generous \u003cstrong\u003e1000ml format\u003c\/strong\u003e makes INNOluxe Balance Plus Platinum particularly suitable for professional environments where blonde and lightened hair services are performed regularly. The larger size provides a practical option for busy salons, independent stylists and professionals who frequently incorporate toning and strengthening care into their services.\u003c\/p\u003e\n\n\u003cp\u003eCombining toning, elasticity support, heat protection, fullness and shine within one professional formula can also help streamline the blonde haircare routine while addressing several common concerns at once.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use INNOluxe Balance Plus Platinum 1000ml\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eAssess the client's hair colour, condition, porosity and level of unwanted warmth before application.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong\u003eINNOluxe Balance Plus Platinum\u003c\/strong\u003e according to the official INNOluxe professional instructions.\u003c\/li\u003e\n\u003cli\u003eDistribute the product evenly through the areas requiring toning and conditioning.\u003c\/li\u003e\n\u003cli\u003ePay particular attention to areas where unwanted warm tones are most visible.\u003c\/li\u003e\n\u003cli\u003eAllow the product to work for the period recommended by INNOluxe, taking the hair's condition and desired tonal result into account.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly according to the manufacturer's directions.\u003c\/li\u003e\n\u003cli\u003eStyle as required, taking advantage of the formula's heat-protective properties when using thermal styling tools.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always follow the official INNOluxe directions supplied with the product, including application guidance and recommended usage. Purple toning products can produce different results depending on hair porosity, starting colour and condition, so professional assessment is recommended before use.\u003c\/p\u003e\n\n\u003cp\u003eFor professionals looking to combine \u003cstrong\u003epowerful purple toning with strength, elasticity, heat protection, fullness and shine\u003c\/strong\u003e, INNOluxe Balance Plus Platinum 1000ml is an excellent addition to the salon. Its intense purple formula helps cool unwanted warmth while supporting the overall condition and appearance of blonde hair. \u003cstrong\u003eShop INNOluxe Balance Plus Platinum 1000ml today\u003c\/strong\u003e for cooler, stronger and more polished-looking blonde results.\u003c\/p\u003e\n","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":52061057188133,"sku":"SD43131","price":110.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43131-0.jpg?v=1786307629","url":"https:\/\/revivehairartists.co.uk\/products\/innoluxe-balance-plus-platinum-1000ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}