{"product_id":"goldwell-elumen-hair-color-200ml-gyat6","title":"Goldwell Elumen Hair Color 200ml GY@6","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOxidant-free, ammonia-free permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eSharp, fresh, brilliant colour results\u003c\/li\u003e\r\n\u003cli\u003eExceptional shine and a repair effect that improves hair structure\u003c\/li\u003e\r\n\u003cli\u003eIncredible durability and long-lasting colour\u003c\/li\u003e\r\n\u003cli\u003eGives grey coverage up to 30% on up to 50% grey hair\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eHigh-performance colour with built-in shine and care. \u003cstrong\u003eGoldwell Elumen Hair Color 200ml in shade GY@6\u003c\/strong\u003e is a professional, oxidant-free and ammonia-free permanent hair colour that delivers sharp, brilliant, long-lasting results. Unlike traditional oxidative colour, Elumen works through a clever physical process rather than a chemical one, for vivid colour, exceptional shine and a genuine repair effect on the hair.\u003c\/p\u003e\r\n\u003cp\u003eThe science is what sets it apart. The Elumen pigments are physically drawn deep inside the hair, where they anchor securely to create a \"magnet effect\" that gives the colour its incredible durability. At the same time, Elumen fills the hair structure and reflects the light, which is what creates that exceptional shine and improves the look and feel of the hair's structure. Because it works without oxidation and is ammonia-free, it delivers all of this while being kinder to the hair, and it gives grey coverage of up to 30% on hair that's up to 50% grey.\u003c\/p\u003e\r\n\u003ch2\u003eWhat makes Elumen different\u003c\/h2\u003e\r\n\u003cp\u003eMost permanent colours rely on oxidation and ammonia to open the cuticle and develop colour, which can be harsh on the hair. Elumen takes a different approach: its pigments are physically attracted into the hair and anchored there, like a magnet, for long-lasting, brilliant colour without oxidation or ammonia. Because it fills the hair structure and reflects light rather than stripping it, the result is vivid colour, exceptional shine and an improved hair structure, colour and care in one.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eGoldwell Elumen is a professional colour system with its own specific application and removal process, so it's intended for use by trained colourists or those experienced with the Elumen range, always following the official Goldwell directions. As a professional product, results depend on correct application, so if you're not experienced with Elumen, it's best applied by a professional. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for professional colourists and experienced Elumen users who want vivid, durable, high-shine colour without oxidation or ammonia, with the bonus of a repair effect on the hair. We've been perfecting colour for clients in Codsall for years, so we know the difference a high-performance colour system like Elumen makes, both in the result and in the condition of the hair afterwards.\u003c\/p\u003e\r\n\u003ch2\u003eComplete your colour care\u003c\/h2\u003e\r\n\u003cp\u003eTo keep Elumen colour looking its best, pair it with a colour-protecting aftercare routine. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Goldwell Elumen Hair Color in GY@6 to your kit for vivid, durable, high-shine colour with built-in care. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061046079781,"sku":"SD23390","price":32.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD23390-0.jpg?v=1780753879","url":"https:\/\/revivehairartists.co.uk\/products\/goldwell-elumen-hair-color-200ml-gyat6","provider":"Revive Hair Artists","version":"1.0","type":"link"}