{"product_id":"fanola-no-yellow-shampoo-1000ml","title":"Fanola No Yellow Shampoo - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003eFanola No Yellow Shampoo, 1 Litre\u003c\/li\u003e\n  \u003cli\u003eProfessional purple toning shampoo\u003c\/li\u003e\n  \u003cli\u003eViolet pigment neutralises yellow tones\u003c\/li\u003e\n  \u003cli\u003e5-minute processing time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFanola No Yellow Shampoo 1 Litre is a professional purple toning shampoo — extends Fanola brand coverage on Revive alongside the previously-covered Fanola Nourishing Restructuring Fluid Crystals. Real critical distinct positioning: Fanola No Yellow is THE dominant product within the Fanola brand internationally AND the dominant organic traffic driver for Revive Hair Artists per prior SEO analysis — real substantial category-defining product within the purple shampoo category. Real practical framing on cultural positioning: Fanola No Yellow essentially created the mass-market purple shampoo category and remains the reference product against which other purple shampoo alternatives are compared, meaningful for both professional colourist use plus retail consumer awareness. Real technical positioning: violet pigment neutralises unwanted yellow\/brassy tones in grey, super-lightened, de-coloured, light blonde, or streaked hair (colour theory: purple pigment neutralises yellow via complementary colour relationship on the colour wheel), 5-minute maximum processing time (real distinctly fast processing vs longer alternatives), colour toner delivered within shampoo format (real convenience benefit combining cleansing and toning in single service step). Real substantial 1 Litre professional format gives real service capacity for busy salon toning service schedules plus retail bulk purchase economics.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional purple toning shampoo, 1 Litre\u003c\/li\u003e\n  \u003cli\u003eFanola No Yellow branded\u003c\/li\u003e\n  \u003cli\u003eViolet pigment formulation\u003c\/li\u003e\n  \u003cli\u003eNeutralises yellow\/brassy tones\u003c\/li\u003e\n  \u003cli\u003eFor grey hair\u003c\/li\u003e\n  \u003cli\u003eFor super-lightened hair\u003c\/li\u003e\n  \u003cli\u003eFor de-coloured hair\u003c\/li\u003e\n  \u003cli\u003eFor light blonde hair\u003c\/li\u003e\n  \u003cli\u003eFor streaked hair\u003c\/li\u003e\n  \u003cli\u003e5-minute processing time\u003c\/li\u003e\n  \u003cli\u003eLong-lasting results\u003c\/li\u003e\n  \u003cli\u003eCombined cleansing and toning\u003c\/li\u003e\n  \u003cli\u003eProfessional 1 Litre format\u003c\/li\u003e\n  \u003cli\u003eCategory-defining purple shampoo\u003c\/li\u003e\n  \u003cli\u003ePart of the Fanola No Yellow professional range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eFor purple toning service: apply appropriate quantity of Fanola No Yellow Shampoo to wet hair. Distribute through hair lengths ensuring coverage of areas showing yellow\/brassy tones (typically ends and mid-lengths of lightened hair, or overall coverage for grey hair toning). Massage to activate the violet pigment. \u003cstrong\u003eCritical timing:\u003c\/strong\u003e leave on for maximum 5 minutes per manufacturer positioning — do NOT exceed 5 minutes as extended processing can result in over-toned purple appearance in hair (particularly common issue with strongly-pigmented toning shampoos). Rinse thoroughly with water. Continue with usual conditioning routine (Fanola No Yellow Conditioner or alternative). Real practical framing on frequency: purple shampoo use is typically 1-2 times per week for maintenance toning between colour appointments — daily use can over-tone hair to purple\/lilac appearance. Real practical framing on individual timing variation: some clients with more yellow-prone hair benefit from full 5-minute processing, while clients with less brassy hair may prefer shorter processing (1-2 minutes) for lighter toning effect — appropriate consultation and progressive timing approach helps identify individual optimal processing time.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis purple shampoo is for consumers with grey, blonde, lightened, or de-coloured hair wanting yellow\/brassy tone neutralisation — particularly clients between salon colour appointments wanting home maintenance toning, plus professional salon use as toning service or coordinated retail with colour service delivery. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know Fanola No Yellow has substantial client awareness and demand — real distinct benefit that clients often specifically request this product by name based on their existing product familiarity or online research. Real coordinated retail alongside the wider Fanola No Yellow range (Conditioner, Mask, and other range items typically available), plus the wider professional lightening service outcomes. Real category-defining status means Fanola No Yellow serves as both entry product for consumers new to purple shampoo AND continued preferred product for experienced purple shampoo users.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/haircare\"\u003ehaircare\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/purple-shampoo\"\u003epurple shampoo\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/fanola\"\u003eFanola\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003eFor personal use or salon service. Individuals with known allergies to shampoo formulation ingredients or violet pigment (typically synthetic violet dyes) should check the full ingredient list before use and consult a GP or dermatologist if uncertain. Discontinue use and consult a GP or dermatologist if any allergic reaction, scalp irritation, or unusual response develops during or after use. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Not for use on broken scalp skin, active scalp conditions, or areas with recent scalp treatments without appropriate consideration. \u003cstrong\u003eCritical practical framing on processing time discipline:\u003c\/strong\u003e the 5-minute maximum processing time is important — extending processing time does NOT proportionally increase toning benefit but DOES increase over-toning risk (purple\/lilac appearance in hair). For first-time Fanola No Yellow users, start with shorter processing time (1-2 minutes) and progressively increase based on results — appropriate incremental approach prevents over-toning issues. \u003cstrong\u003eCritical practical framing on pigment transfer:\u003c\/strong\u003e concentrated violet pigment can temporarily stain: white towels or bath surfaces (typically washes out), and fair skin during application (typically washes out with subsequent showers) — real practical consideration for first-time users unaware of pigment transfer characteristics. Use appropriate protective towels and shower surfaces. Not suitable for use on hair with unusual porosity conditions (highly damaged hair, very porous hair from repeated bleaching) without appropriate consultation — porous hair can over-absorb pigment causing uneven or over-toned results. Real practical framing on colour theory: purple pigment neutralises yellow via complementary colour relationship — this works well for yellow\/brassy tones but does not address other unwanted tone issues (orange tones require blue pigment, red tones require green pigment for appropriate colour theory-based neutralisation). Store per manufacturer instructions with lid tightly closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on lightened hair maintenance: comprehensive lightened hair care includes purple toning (like this product), appropriate moisturisation (lightening chemistry stresses hair), appropriate heat protection, protection from environmental damage (chlorine, UV), and appropriate professional service for colour maintenance — no single product achieves comprehensive lightened hair outcomes in isolation.\u003c\/small\u003e\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":52061512466725,"sku":"SD98223","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD98223-1_c990a440-1c27-4c12-bda6-f3ebe8cb3403.jpg?v=1779699990","url":"https:\/\/revivehairartists.co.uk\/products\/fanola-no-yellow-shampoo-1000ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}