{"product_id":"dia-color-60ml-7-32","title":"Dia Color 60ml 7.32 by L’Oréal Professionnel","description":"\u003cp\u003eExperience the revolutionary Dia Color 60ml by L’Oréal Professionnel, a game-changer in the world of \u003ca class=\"crosslink\" title=\"Hair Colour\" href=\"https:\/\/www.salonsdirect.com\/hair-colour\" target=\"_self\"\u003ehair colour\u003c\/a\u003e. L’Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This lead them to create Dia Color - the first 92% natural origin \u003ca class=\"crosslink\" title=\"Semi\/Demi Permanent Colour\" href=\"https:\/\/www.salonsdirect.com\/hair-colour\/semi-demi-permanent-colour\" target=\"_self\"\u003edemi-permanent hair colour\u003c\/a\u003e to reverse melanin loss effects.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides 6 weeks of gloss colour\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone natural reflects\u003c\/li\u003e\n\u003cli\u003eGives hair 3x more shine\u003c\/li\u003e\n\u003cli\u003eNo ammonia or silicone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52061523018021,"sku":"SD40836","price":23.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/40836_419c6df7-6662-46a6-83f9-4e3c14faf9c9.jpg?v=1786300297","url":"https:\/\/revivehairartists.co.uk\/products\/dia-color-60ml-7-32","provider":"Revive Hair Artists","version":"1.0","type":"link"}