{"product_id":"designme-fab-me-purple-shampoo-250ml","title":"DESIGNME Fab.ME Purple Shampoo - 250ml","description":"\u003cp\u003eThe DESIGNME Fab.ME Purple Shampoo is the proper toning cleanser every blonde, grey, silver, or platinum-haired client needs in their wash routine. The deep violet pigment neutralises the unwanted yellow and brassy tones that develop in lightened hair from environmental exposure, hard water, heat styling, and natural oxidation, leaving you with cool, bright, properly icy blonde results within just a few uses.\u003c\/p\u003e\n\u003ch2\u003eWhy purple shampoo properly works\u003c\/h2\u003e\n\u003cp\u003eThe colour wheel theory behind purple shampoo is genuinely simple: violet sits opposite yellow, so applying violet pigment cancels out yellow tones in the hair. The Fab.ME formula delivers concentrated violet pigment in a sulphate-free cleansing base that tones whilst it cleanses, with controllable intensity depending on how long you leave it on. The result is brighter, cooler, more refined blonde colour without the hassle of salon glaze or toner appointments.\u003c\/p\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde, highlighted, balayage, platinum, grey, silver, and white hair\u003c\/li\u003e\n\u003cli\u003eBrassy or yellow-toned blonde wanting cooler, brighter results\u003c\/li\u003e\n\u003cli\u003eMaintenance between salon colour appointments\u003c\/li\u003e\n\u003cli\u003eSalon professionals offering at-home toning support to clients\u003c\/li\u003e\n\u003cli\u003eNaturally grey or silver hair wanting brightness and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConcentrated violet pigment neutralises brassy yellow tones\u003c\/li\u003e\n\u003cli\u003eSulphate-free cleansing base, gentle enough for regular use\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n\u003cli\u003eAdjustable intensity, leave on 1-2 minutes for light toning, 5-10 for deeper correction\u003c\/li\u003e\n\u003cli\u003ePairs with Gloss.ME Hydrating Conditioner to balance moisture\u003c\/li\u003e\n\u003cli\u003eGenerous 250ml size for committed regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWear gloves to avoid temporary purple staining on your hands\u003c\/li\u003e\n\u003cli\u003eApply Fab.ME Purple Shampoo to wet hair, working into a proper lather\u003c\/li\u003e\n\u003cli\u003eFor light toning, leave on for 1-2 minutes before rinsing\u003c\/li\u003e\n\u003cli\u003eFor deeper brass correction, leave on for 5-10 minutes (do a strand test first if you're new to purple shampoo)\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eFollow with a hydrating conditioner (try Gloss.ME Hydrating Conditioner) since toning shampoos can be slightly drying\u003c\/li\u003e\n\u003cli\u003eUse 1-3 times per week as needed, alternating with your regular shampoo\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"DesignMe","offers":[{"title":"Default Title","offer_id":52277861318949,"sku":"AH37353","price":26.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/100975-Fabme-Purple-Shampoo-250ml.jpg?v=1777234380","url":"https:\/\/revivehairartists.co.uk\/products\/designme-fab-me-purple-shampoo-250ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}