{"product_id":"aveda-invati-advanced-exfoliating-shampoo-light-50ml","title":"Aveda Invati Advanced Exfoliating Shampoo Light 50ml","description":"\u003cul\u003e\n  \u003cli\u003eGently exfoliates the scalp to remove buildup and unclog hair follicles\u003c\/li\u003e\n  \u003cli\u003eReduces hair loss with regular use\u003c\/li\u003e\n  \u003cli\u003eSulphate-free formula with a high lather for a clean, weightless feel\u003c\/li\u003e\n  \u003cli\u003eSpecifically formulated for fine and thinning hair with normal to oily scalp\u003c\/li\u003e\n  \u003cli\u003eCompact 50ml mini — perfect for travel or trying the Invati Advanced range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSulphate-Free Exfoliating Shampoo That Reduces Hair Loss in Fine and Thinning Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/aveda\"\u003eAveda\u003c\/a\u003e Invati Advanced Exfoliating Shampoo in the Light formula is a gentle scalp exfoliating cleanser specifically designed for fine and thinning hair with normal to oily scalp types. The exfoliating action removes the buildup and excess sebum that clogs hair follicles and restricts healthy hair growth, renewing the scalp environment for a clean, weightless result — while the sulphate-free formula delivers a satisfyingly high lather without any of the stripping or dryness that sulphate cleansers can cause on fine and thinning hair. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-hair-loss\"\u003eshampoos for hair loss\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eScalp Exfoliation for Unclogged Follicles and Reduced Hair Loss\u003c\/h2\u003e\n\u003cp\u003eThe scalp exfoliation step is one of the most impactful but underused approaches to managing hair thinning — removing the buildup of sebum, product residue and dead skin cells that accumulate around the follicle and restrict hair growth over time. By keeping the follicle environment consistently clean and unblocked, the Invati Advanced Exfoliating Shampoo creates the optimal conditions for healthy hair growth and reduced hair loss with every wash. The Light formula is specifically calibrated for fine hair and normal to oily scalp types that need effective exfoliation without any heaviness.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Aveda Invati Advanced Exfoliating Shampoo Light\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and massage gently into the scalp, focusing on where buildup and thinning tend to concentrate. Work into a lather and rinse thoroughly. Use regularly as the first step of the Invati Advanced routine for the best cumulative hair loss reduction and scalp renewal results.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":52061107650853,"sku":"SD38696","price":14.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/38696.jpg?v=1773132581","url":"https:\/\/revivehairartists.co.uk\/products\/aveda-invati-advanced-exfoliating-shampoo-light-50ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}